Europe Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Country and Growth Forecast, 2024 - 2031

The Europe Social Media Listening Market would witness market growth of 13.3% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Social Media Listening Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,397.3 million by 2031. The UK market is exhibiting a CAGR of 12.4% during (2024 - 2031). Additionally, The France market would experience a CAGR of 14.3% during (2024 - 2031).

They plays an essential role in crisis management. Social media can amplify negative feedback, and a brand's failure to address customer complaints or negative sentiment can quickly escalate into a full-blown reputation crisis. Swift responses to customer concerns can help brands turn a potentially damaging situation into an opportunity for positive engagement. Moreover, these tools can assist in pinpointing the source of negative sentiment, allowing brands to tackle problems at their root.

Artificial intelligence and machine learning advancements have benefited this market. These technologies have enabled the development of more sophisticated tools capable of understanding the nuances of language, including sarcasm, slang, and cultural context. This has made sentiment analysis more accurate and reliable, providing brands with deeper insights into how consumers feel about them. AI-powered these tools can also detect anomalies and predict trends, allowing businesses to be more proactive rather than reactive in their decision-making.

The European market is defined by its diversity, with each country contributing uniquely to the growing demand based on its specific industry needs and regulatory environment. The increasing recognition of social media insights as a tool for customer experience management, competitive intelligence, and brand reputation monitoring drives this market across the region. In France, high social media usage is a major factor behind the rising demand for these tools. The United Kingdom has seen a growing demand for these tools, driven by the government's active use of social media insights for public communication and policymaking. The defense sector also benefits from these tools for strategic monitoring, including tracking potential threats and misinformation. Thus, as more businesses across different sectors recognize the value of social media insights, the demand for advanced and compliant social media listening tools is expected to continue rising in the European market.

Free Valuable Insights: The Global Social Media Listening Market will Hit USD 21.3 Billion by 2031, at a CAGR of 13.7%

Based on Application, the market is segmented into Brand Management, Customer Experience Management, Marketing Campaign Management, Sales & Lead Generation, Competitive Benchmarking, Product Development & Innovation, and Other Application. Based on Solutions, the market is segmented into Software and Services. Based on Vertical, the market is segmented into Retail & E-commerce, Media & Entertainment, BFSI, Healthcare & Life Sciences, IT & Telecommunications, Travel & Hospitality, Government & Defence, and Other Vertical. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Hootsuite, Inc.
• IBM Corporation
• Runtime Collective Limited (Brandwatch)
• Sprout Social, Inc.
• Buffer, Inc
• Mention
• Synthesio (Ipsos Synthesio, Inc.)
• Brand24 Global Inc.
• Meltwater
• Quid
• Google LLC

Europe Social Media Listening Market Report Segmentation

By Application

• Brand Management
• Customer Experience Management
• Marketing Campaign Management
• Sales & Lead Generation
• Competitive Benchmarking
• Product Development & Innovation
• Other Application

By Solutions

• Software
• Services

By Vertical

• Retail & E-commerce
• Media & Entertainment
• BFSI
• Healthcare & Life Sciences
• IT & Telecommunications
• Travel & Hospitality
• Government & Defence
• Other Vertical

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Social Media Listening Market, by Application
1.4.2 Europe Social Media Listening Market, by Solutions
1.4.3 Europe Social Media Listening Market, by Vertical
1.4.4 Europe Social Media Listening Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Porter Five Forces Analysis

Chapter 5. Europe Social Media Listening Market by Application
5.1 Europe Brand Management Market by Country
5.2 Europe Customer Experience Management Market by Country
5.3 Europe Marketing Campaign Management Market by Country
5.4 Europe Sales & Lead Generation Market by Country
5.5 Europe Competitive Benchmarking Market by Country
5.6 Europe Product Development & Innovation Market by Country
5.7 Europe Other Application Market by Country

Chapter 6. Europe Social Media Listening Market by Solutions
6.1 Europe Software Market by Country
6.2 Europe Services Market by Country

Chapter 7. Europe Social Media Listening Market by Vertical
7.1 Europe Retail & E-commerce Market by Country
7.2 Europe Media & Entertainment Market by Country
7.3 Europe BFSI Market by Country
7.4 Europe Healthcare & Life Sciences Market by Country
7.5 Europe IT & Telecommunications Market by Country
7.6 Europe Travel & Hospitality Market by Country
7.7 Europe Government & Defence Market by Country
7.8 Europe Other Vertical Market by Country

Chapter 8. Europe Social Media Listening Market by Country
8.1 Germany Social Media Listening Market
8.1.1 Germany Social Media Listening Market by Application
8.1.2 Germany Social Media Listening Market by Solutions
8.1.3 Germany Social Media Listening Market by Vertical
8.2 UK Social Media Listening Market
8.2.1 UK Social Media Listening Market by Application
8.2.2 UK Social Media Listening Market by Solutions
8.2.3 UK Social Media Listening Market by Vertical
8.3 France Social Media Listening Market
8.3.1 France Social Media Listening Market by Application
8.3.2 France Social Media Listening Market by Solutions
8.3.3 France Social Media Listening Market by Vertical
8.4 Russia Social Media Listening Market
8.4.1 Russia Social Media Listening Market by Application
8.4.2 Russia Social Media Listening Market by Solutions
8.4.3 Russia Social Media Listening Market by Vertical
8.5 Spain Social Media Listening Market
8.5.1 Spain Social Media Listening Market by Application
8.5.2 Spain Social Media Listening Market by Solutions
8.5.3 Spain Social Media Listening Market by Vertical
8.6 Italy Social Media Listening Market
8.6.1 Italy Social Media Listening Market by Application
8.6.2 Italy Social Media Listening Market by Solutions
8.6.3 Italy Social Media Listening Market by Vertical
8.7 Rest of Europe Social Media Listening Market
8.7.1 Rest of Europe Social Media Listening Market by Application
8.7.2 Rest of Europe Social Media Listening Market by Solutions
8.7.3 Rest of Europe Social Media Listening Market by Vertical

Chapter 9. Company Profiles
9.1 Hootsuite, Inc.
9.1.1 Company Overview
9.1.2 Recent strategies and developments:
9.1.2.1 Acquisition and Mergers:
9.1.3 SWOT Analysis
9.2 IBM Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional & Segmental Analysis
9.2.4 Research & Development Expenses
9.2.5 SWOT Analysis
9.3 Runtime Collective Limited (Brandwatch)
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Product Launches and Product Expansions:
9.4 Sprout Social, Inc.
9.4.1 Company Overview
9.5 Buffer, Inc.
9.5.1 Company Overview
9.6 Mention
9.6.1 Company Overview
9.7 Synthesio (Ipsos Synthesio, Inc.)
9.7.1 Company Overview
9.8 Brand24 Global Inc.
9.8.1 Company Overview
9.9 Meltwater
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Partnerships, Collaborations, and Agreements:
9.10. Quid
9.10.1 Company Overview
9.11 Google LLC
9.11.1 Company Overview
9.11.2 Financial Analysis
9.11.3 Segmental and Regional Analysis
9.11.4 Research & Development Expense
9.11.5 SWOT Analysis

TABLE 1 Europe Social Media Listening Market, 2020 - 2023, USD Million
TABLE 2 Europe Social Media Listening Market, 2024 - 2031, USD Million
TABLE 3 Europe Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 4 Europe Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 5 Europe Brand Management Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe Brand Management Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe Customer Experience Management Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Customer Experience Management Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Marketing Campaign Management Market by Country, 2020 - 2023, USD Million
TABLE 10 Europe Marketing Campaign Management Market by Country, 2024 - 2031, USD Million
TABLE 11 Europe Sales & Lead Generation Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Sales & Lead Generation Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Competitive Benchmarking Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Competitive Benchmarking Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Product Development & Innovation Market by Country, 2020 - 2023, USD Million
TABLE 16 Europe Product Development & Innovation Market by Country, 2024 - 2031, USD Million
TABLE 17 Europe Other Application Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Other Application Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 20 Europe Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 21 Europe Software Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Software Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Services Market by Country, 2020 - 2023, USD Million
TABLE 24 Europe Services Market by Country, 2024 - 2031, USD Million
TABLE 25 Europe Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 26 Europe Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 27 Europe Retail & E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe Retail & E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 29 Europe Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe BFSI Market by Country, 2020 - 2023, USD Million
TABLE 32 Europe BFSI Market by Country, 2024 - 2031, USD Million
TABLE 33 Europe Healthcare & Life Sciences Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Healthcare & Life Sciences Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe IT & Telecommunications Market by Country, 2020 - 2023, USD Million
TABLE 36 Europe IT & Telecommunications Market by Country, 2024 - 2031, USD Million
TABLE 37 Europe Travel & Hospitality Market by Country, 2020 - 2023, USD Million
TABLE 38 Europe Travel & Hospitality Market by Country, 2024 - 2031, USD Million
TABLE 39 Europe Government & Defence Market by Country, 2020 - 2023, USD Million
TABLE 40 Europe Government & Defence Market by Country, 2024 - 2031, USD Million
TABLE 41 Europe Other Vertical Market by Country, 2020 - 2023, USD Million
TABLE 42 Europe Other Vertical Market by Country, 2024 - 2031, USD Million
TABLE 43 Europe Social Media Listening Market by Country, 2020 - 2023, USD Million
TABLE 44 Europe Social Media Listening Market by Country, 2024 - 2031, USD Million
TABLE 45 Germany Social Media Listening Market, 2020 - 2023, USD Million
TABLE 46 Germany Social Media Listening Market, 2024 - 2031, USD Million
TABLE 47 Germany Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 48 Germany Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 49 Germany Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 50 Germany Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 51 Germany Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 52 Germany Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 53 UK Social Media Listening Market, 2020 - 2023, USD Million
TABLE 54 UK Social Media Listening Market, 2024 - 2031, USD Million
TABLE 55 UK Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 56 UK Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 57 UK Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 58 UK Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 59 UK Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 60 UK Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 61 France Social Media Listening Market, 2020 - 2023, USD Million
TABLE 62 France Social Media Listening Market, 2024 - 2031, USD Million
TABLE 63 France Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 64 France Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 65 France Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 66 France Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 67 France Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 68 France Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 69 Russia Social Media Listening Market, 2020 - 2023, USD Million
TABLE 70 Russia Social Media Listening Market, 2024 - 2031, USD Million
TABLE 71 Russia Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 72 Russia Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 73 Russia Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 74 Russia Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 75 Russia Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 76 Russia Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 77 Spain Social Media Listening Market, 2020 - 2023, USD Million
TABLE 78 Spain Social Media Listening Market, 2024 - 2031, USD Million
TABLE 79 Spain Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 80 Spain Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 81 Spain Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 82 Spain Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 83 Spain Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 84 Spain Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 85 Italy Social Media Listening Market, 2020 - 2023, USD Million
TABLE 86 Italy Social Media Listening Market, 2024 - 2031, USD Million
TABLE 87 Italy Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 88 Italy Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 89 Italy Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 90 Italy Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 91 Italy Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 92 Italy Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 93 Rest of Europe Social Media Listening Market, 2020 - 2023, USD Million
TABLE 94 Rest of Europe Social Media Listening Market, 2024 - 2031, USD Million
TABLE 95 Rest of Europe Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 96 Rest of Europe Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 97 Rest of Europe Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 98 Rest of Europe Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 99 Rest of Europe Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 100 Rest of Europe Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 101 Key Information – Hootsuite, Inc.
TABLE 102 Key Information – IBM Corporation
TABLE 103 Key Information – Runtime Collective Limited
TABLE 104 Key Information – Sprout Social, Inc.
TABLE 105 Key Information – Buffer, Inc.
TABLE 106 Key Information – Mention
TABLE 107 Key Information – Synthesio
TABLE 108 Key Information – Brand24 Global Inc.
TABLE 109 Key Information – Meltwater
TABLE 110 Key Information – Quid
TABLE 111 Key Information – Google LLC

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Social Media Listening Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Social Media Listening Market
FIG 4 Market Share Analysis, 2023
FIG 5 Porter’s Five Forces Analysis – Social Media Listening Market
FIG 6 Europe Social Media Listening Market share by Application, 2023
FIG 7 Europe Social Media Listening Market share by Application, 2031
FIG 8 Europe Social Media Listening Market by Application, 2020 - 2031, USD Million
FIG 9 Europe Social Media Listening Market share by Solutions, 2023
FIG 10 Europe Social Media Listening Market share by Solutions, 2031
FIG 11 Europe Social Media Listening Market by Solutions, 2020 - 2031, USD Million
FIG 12 Europe Social Media Listening Market share by Vertical, 2023
FIG 13 Europe Social Media Listening Market share by Vertical, 2031
FIG 14 Europe Social Media Listening Market by Vertical, 2020 - 2031, USD Million
FIG 15 Europe Social Media Listening Market share by Country, 2023
FIG 16 Europe Social Media Listening Market share by Country, 2031
FIG 17 Europe Social Media Listening Market by Country, 2020 - 2031, USD Million
FIG 18 SWOT Analysis: Hootsuite, Inc.
FIG 19 SWOT Analysis: IBM Corporation
FIG 20 SWOT Analysis: Google LLC