The Europe Virtual Reality In Retail Market would witness market growth of 26.4% CAGR during the forecast period (2023-2030).
Virtual Reality (VR) is becoming more widely used in the retail sector since. it gives customers individualized information and experiences. Customers can personalize & customize their shopping experiences by virtually experimenting with goods or services using VR technologies and headsets. VR in retail also produces useful data for marketing analytics teams to enhance the customer experience, raise brand awareness, and enable an immersive shopping experience. During the estimated time frame, this data-driven strategy is anticipated to drive the growth of the market. In addition, technological developments like the addition of eye-tracking technology to VR headsets give enterprises insights into the preferences and purchasing behavior of customers.
This understanding capability of VR fuels the need for virtual reality in retail since it enables enterprises to maximize their product offerings. In past, the VR was restricted to 2D images and drawings. As a result, it provided the users with only a reference point and not a fully immersive experience. But now that 3D virtual reality, hepatic technology, and other innovations are available, consumers and potential buyers in the retail sector can alter the products in any way they like to get the desired result. Hardware, software, and services are only a few of the many possible configurations for VR. Its integration encourages real-time purchasing through touch and sense.
The UK has the highest prevalence of internet shopping. Consumer eCommerce now makes up 30% of the UK's overall retail sector (up from 20% in 2020), with an annual e-commerce revenue of more than $120 billion. In 2021, 82% of people in the UK made at least one online purchase. The population of the UK is 68.05 million; there were 67.61 million mobile phone connections, 65.32 million people use the Internet, and 53 million active social media users in 2021. The internet has become an essential tool for consumers looking for fashion, health and beauty, consumer electronics, and travel. One significant tendency is to visually inspect or test a product in-store before purchasing it at a lower cost online, via a smartphone or tablet, or in-store after returning home. Given this, the market will expand in the coming years as internet purchasing increases in this region.
The Germany market dominated the Europe Virtual Reality In Retail Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,378.1 million by 2030. The UK market is experiencing a CAGR of 25.3% during (2023 - 2030). Additionally, The France market would exhibit a CAGR of 27.3% during (2023 - 2030).
Based on Application, the market is segmented into Advertising & Marketing, Try-on Solutions, Planning & Designing and Information Systems. Based on Component, the market is segmented into Hardware, Software and Services. Based on Device, the market is segmented into Head Mounted Devices, Gesture Tracking Device and Projectors & Display Wall. Based on Vertical, the market is segmented into Clothing, Consumer Electronics, Food & Beverages and Home Products. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Worldwide Virtual Reality In Retail Market is Projected to reach USD 20.4 Billion by 2030, at a CAGR of 26.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Matterport, Inc., Scapic Innovations Private Limited (Flipkart Pvt. Ltd,) (Walmart Inc.), FXGear, Inc., Visualise Creative Limited, Panedia Pty Ltd., FireBird VR, KonceptVR LLC, WeMakeVR, Fiebak Medien, and Subvrsive, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Application
- Advertising & Marketing
- Try-on Solutions
- Planning & Designing
- Information Systems
By Component
- Hardware
- Software
- Services
By Device
- Head Mounted Devices
- Gesture Tracking Device
- Projectors & Display Wall
By Vertical
- Clothing
- Consumer Electronics
- Food & Beverages
- Home Products
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Matterport, Inc.
- Scapic Innovations Private Limited (Flipkart Pvt. Ltd,) (Walmart Inc.)
- FXGear, Inc.
- Visualise Creative Limited
- Panedia Pty Ltd.
- FireBird VR
- KonceptVR LLC
- WeMakeVR
- Fiebak Medien
- Subvrsive, Inc.
TABLE 1 Europe Virtual Reality In Retail Market, 2019 - 2022, USD Million
TABLE 2 Europe Virtual Reality In Retail Market, 2023 - 2030, USD Million
TABLE 3 Europe Virtual Reality In Retail Market by Application, 2019 - 2022, USD Million
TABLE 4 Europe Virtual Reality In Retail Market by Application, 2023 - 2030, USD Million
TABLE 5 Europe Advertising & Marketing Market by Country, 2019 - 2022, USD Million
TABLE 6 Europe Advertising & Marketing Market by Country, 2023 - 2030, USD Million
TABLE 7 Europe Try-on Solutions Market by Country, 2019 - 2022, USD Million
TABLE 8 Europe Try-on Solutions Market by Country, 2023 - 2030, USD Million
TABLE 9 Europe Planning & Designing Market by Country, 2019 - 2022, USD Million
TABLE 10 Europe Planning & Designing Market by Country, 2023 - 2030, USD Million
TABLE 11 Europe Information Systems Market by Country, 2019 - 2022, USD Million
TABLE 12 Europe Information Systems Market by Country, 2023 - 2030, USD Million
TABLE 13 Europe Virtual Reality In Retail Market by Component, 2019 - 2022, USD Million
TABLE 14 Europe Virtual Reality In Retail Market by Component, 2023 - 2030, USD Million
TABLE 15 Europe Hardware Market by Country, 2019 - 2022, USD Million
TABLE 16 Europe Hardware Market by Country, 2023 - 2030, USD Million
TABLE 17 Europe Software Market by Country, 2019 - 2022, USD Million
TABLE 18 Europe Software Market by Country, 2023 - 2030, USD Million
TABLE 19 Europe Services Market by Country, 2019 - 2022, USD Million
TABLE 20 Europe Services Market by Country, 2023 - 2030, USD Million
TABLE 21 Europe Virtual Reality In Retail Market by Device, 2019 - 2022, USD Million
TABLE 22 Europe Virtual Reality In Retail Market by Device, 2023 - 2030, USD Million
TABLE 23 Europe Head Mounted Devices Market by Country, 2019 - 2022, USD Million
TABLE 24 Europe Head Mounted Devices Market by Country, 2023 - 2030, USD Million
TABLE 25 Europe Gesture Tracking Device Market by Country, 2019 - 2022, USD Million
TABLE 26 Europe Gesture Tracking Device Market by Country, 2023 - 2030, USD Million
TABLE 27 Europe Projectors & Display Wall Market by Country, 2019 - 2022, USD Million
TABLE 28 Europe Projectors & Display Wall Market by Country, 2023 - 2030, USD Million
TABLE 29 Europe Virtual Reality In Retail Market by Vertical, 2019 - 2022, USD Million
TABLE 30 Europe Virtual Reality In Retail Market by Vertical, 2023 - 2030, USD Million
TABLE 31 Europe Clothing Market by Country, 2019 - 2022, USD Million
TABLE 32 Europe Clothing Market by Country, 2023 - 2030, USD Million
TABLE 33 Europe Consumer Electronics Market by Country, 2019 - 2022, USD Million
TABLE 34 Europe Consumer Electronics Market by Country, 2023 - 2030, USD Million
TABLE 35 Europe Food & Beverages Market by Country, 2019 - 2022, USD Million
TABLE 36 Europe Food & Beverages Market by Country, 2023 - 2030, USD Million
TABLE 37 Europe Home Products Market by Country, 2019 - 2022, USD Million
TABLE 38 Europe Home Products Market by Country, 2023 - 2030, USD Million
TABLE 39 Europe Virtual Reality In Retail Market by Country, 2019 - 2022, USD Million
TABLE 40 Europe Virtual Reality In Retail Market by Country, 2023 - 2030, USD Million
TABLE 41 Germany Virtual Reality In Retail Market, 2019 - 2022, USD Million
TABLE 42 Germany Virtual Reality In Retail Market, 2023 - 2030, USD Million
TABLE 43 Germany Virtual Reality In Retail Market by Application, 2019 - 2022, USD Million
TABLE 44 Germany Virtual Reality In Retail Market by Application, 2023 - 2030, USD Million
TABLE 45 Germany Virtual Reality In Retail Market by Component, 2019 - 2022, USD Million
TABLE 46 Germany Virtual Reality In Retail Market by Component, 2023 - 2030, USD Million
TABLE 47 Germany Virtual Reality In Retail Market by Device, 2019 - 2022, USD Million
TABLE 48 Germany Virtual Reality In Retail Market by Device, 2023 - 2030, USD Million
TABLE 49 Germany Virtual Reality In Retail Market by Vertical, 2019 - 2022, USD Million
TABLE 50 Germany Virtual Reality In Retail Market by Vertical, 2023 - 2030, USD Million
TABLE 51 UK Virtual Reality In Retail Market, 2019 - 2022, USD Million
TABLE 52 UK Virtual Reality In Retail Market, 2023 - 2030, USD Million
TABLE 53 UK Virtual Reality In Retail Market by Application, 2019 - 2022, USD Million
TABLE 54 UK Virtual Reality In Retail Market by Application, 2023 - 2030, USD Million
TABLE 55 UK Virtual Reality In Retail Market by Component, 2019 - 2022, USD Million
TABLE 56 UK Virtual Reality In Retail Market by Component, 2023 - 2030, USD Million
TABLE 57 UK Virtual Reality In Retail Market by Device, 2019 - 2022, USD Million
TABLE 58 UK Virtual Reality In Retail Market by Device, 2023 - 2030, USD Million
TABLE 59 UK Virtual Reality In Retail Market by Vertical, 2019 - 2022, USD Million
TABLE 60 UK Virtual Reality In Retail Market by Vertical, 2023 - 2030, USD Million
TABLE 61 France Virtual Reality In Retail Market, 2019 - 2022, USD Million
TABLE 62 France Virtual Reality In Retail Market, 2023 - 2030, USD Million
TABLE 63 France Virtual Reality In Retail Market by Application, 2019 - 2022, USD Million
TABLE 64 France Virtual Reality In Retail Market by Application, 2023 - 2030, USD Million
TABLE 65 France Virtual Reality In Retail Market by Component, 2019 - 2022, USD Million
TABLE 66 France Virtual Reality In Retail Market by Component, 2023 - 2030, USD Million
TABLE 67 France Virtual Reality In Retail Market by Device, 2019 - 2022, USD Million
TABLE 68 France Virtual Reality In Retail Market by Device, 2023 - 2030, USD Million
TABLE 69 France Virtual Reality In Retail Market by Vertical, 2019 - 2022, USD Million
TABLE 70 France Virtual Reality In Retail Market by Vertical, 2023 - 2030, USD Million
TABLE 71 Russia Virtual Reality In Retail Market, 2019 - 2022, USD Million
TABLE 72 Russia Virtual Reality In Retail Market, 2023 - 2030, USD Million
TABLE 73 Russia Virtual Reality In Retail Market by Application, 2019 - 2022, USD Million
TABLE 74 Russia Virtual Reality In Retail Market by Application, 2023 - 2030, USD Million
TABLE 75 Russia Virtual Reality In Retail Market by Component, 2019 - 2022, USD Million
TABLE 76 Russia Virtual Reality In Retail Market by Component, 2023 - 2030, USD Million
TABLE 77 Russia Virtual Reality In Retail Market by Device, 2019 - 2022, USD Million
TABLE 78 Russia Virtual Reality In Retail Market by Device, 2023 - 2030, USD Million
TABLE 79 Russia Virtual Reality In Retail Market by Vertical, 2019 - 2022, USD Million
TABLE 80 Russia Virtual Reality In Retail Market by Vertical, 2023 - 2030, USD Million
TABLE 81 Spain Virtual Reality In Retail Market, 2019 - 2022, USD Million
TABLE 82 Spain Virtual Reality In Retail Market, 2023 - 2030, USD Million
TABLE 83 Spain Virtual Reality In Retail Market by Application, 2019 - 2022, USD Million
TABLE 84 Spain Virtual Reality In Retail Market by Application, 2023 - 2030, USD Million
TABLE 85 Spain Virtual Reality In Retail Market by Component, 2019 - 2022, USD Million
TABLE 86 Spain Virtual Reality In Retail Market by Component, 2023 - 2030, USD Million
TABLE 87 Spain Virtual Reality In Retail Market by Device, 2019 - 2022, USD Million
TABLE 88 Spain Virtual Reality In Retail Market by Device, 2023 - 2030, USD Million
TABLE 89 Spain Virtual Reality In Retail Market by Vertical, 2019 - 2022, USD Million
TABLE 90 Spain Virtual Reality In Retail Market by Vertical, 2023 - 2030, USD Million
TABLE 91 Italy Virtual Reality In Retail Market, 2019 - 2022, USD Million
TABLE 92 Italy Virtual Reality In Retail Market, 2023 - 2030, USD Million
TABLE 93 Italy Virtual Reality In Retail Market by Application, 2019 - 2022, USD Million
TABLE 94 Italy Virtual Reality In Retail Market by Application, 2023 - 2030, USD Million
TABLE 95 Italy Virtual Reality In Retail Market by Component, 2019 - 2022, USD Million
TABLE 96 Italy Virtual Reality In Retail Market by Component, 2023 - 2030, USD Million
TABLE 97 Italy Virtual Reality In Retail Market by Device, 2019 - 2022, USD Million
TABLE 98 Italy Virtual Reality In Retail Market by Device, 2023 - 2030, USD Million
TABLE 99 Italy Virtual Reality In Retail Market by Vertical, 2019 - 2022, USD Million
TABLE 100 Italy Virtual Reality In Retail Market by Vertical, 2023 - 2030, USD Million
TABLE 101 Rest of Europe Virtual Reality In Retail Market, 2019 - 2022, USD Million
TABLE 102 Rest of Europe Virtual Reality In Retail Market, 2023 - 2030, USD Million
TABLE 103 Rest of Europe Virtual Reality In Retail Market by Application, 2019 - 2022, USD Million
TABLE 104 Rest of Europe Virtual Reality In Retail Market by Application, 2023 - 2030, USD Million
TABLE 105 Rest of Europe Virtual Reality In Retail Market by Component, 2019 - 2022, USD Million
TABLE 106 Rest of Europe Virtual Reality In Retail Market by Component, 2023 - 2030, USD Million
TABLE 107 Rest of Europe Virtual Reality In Retail Market by Device, 2019 - 2022, USD Million
TABLE 108 Rest of Europe Virtual Reality In Retail Market by Device, 2023 - 2030, USD Million
TABLE 109 Rest of Europe Virtual Reality In Retail Market by Vertical, 2019 - 2022, USD Million
TABLE 110 Rest of Europe Virtual Reality In Retail Market by Vertical, 2023 - 2030, USD Million
TABLE 111 Key Information – Matterport, Inc.
TABLE 112 Key Information – Scapic Innovations Private Limited
TABLE 113 Key Information –FXGear, Inc.
TABLE 114 Key Information – Visualise Creative Limited
TABLE 115 Key Information –Panedia Pty Ltd.
TABLE 116 Key Information –FireBird VR
TABLE 117 Key Information – KonceptVR LLC
TABLE 118 Key Information – WeMakeVR.
TABLE 119 Key Information – Fiebak Medien
TABLE 120 Key Information – Subvrsive, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Virtual Reality In Retail Market share by Application, 2022
FIG 3 Europe Virtual Reality In Retail Market share by Application, 2030
FIG 4 Europe Virtual Reality In Retail Market by Application, 2019 - 2030, USD Million
FIG 5 Europe Virtual Reality In Retail Market share by Component, 2022
FIG 6 Europe Virtual Reality In Retail Market share by Component, 2030
FIG 7 Europe Virtual Reality In Retail Market by Component, 2019 - 2030, USD Million
FIG 8 Europe Virtual Reality In Retail Market share by Device, 2022
FIG 9 Europe Virtual Reality In Retail Market share by Device, 2030
FIG 10 Europe Virtual Reality In Retail Market by Device, 2019 - 2030, USD Million
FIG 11 Europe Virtual Reality In Retail Market share by Vertical, 2022
FIG 12 Europe Virtual Reality In Retail Market share by Vertical, 2030
FIG 13 Europe Virtual Reality In Retail Market by Vertical, 2019 - 2030, USD Million
FIG 14 Europe Virtual Reality In Retail Market share by Country, 2022
FIG 15 Europe Virtual Reality In Retail Market share by Country, 2030
FIG 16 Europe Virtual Reality In Retail Market by Country, 2019 - 2030, USD Million