The Europe Virtual Tour Market would witness market growth of 29.6% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Virtual Tour Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $484.5 million by 2031. The UK market is exhibiting a CAGR of 28.6% during (2024 - 2031). Additionally, The France market would experience a CAGR of 30.7% during (2024 - 2031).

Hotels, resorts, and travel agencies use these tours to showcase destinations and accommodations. Travelers can explore rooms, amenities, and nearby attractions, leading to more confident bookings. Destination marketing organizations (DMOs) also employ these tours to promote cultural and natural landmarks. These tours transform educational experiences, particularly in history, science, and art.
Hospitals and clinics use these tours to familiarize patients with their facilities. This reduces anxiety for first-time visitors and improves the overall patient experience. These tours also play a role in medical training, allowing students to interactively explore complex anatomy or clinical environments. Companies use these tours for employee onboarding, safety training, and operational walkthroughs of complex machinery or facilities.
Europe’s VR/AR ecosystem is rapidly expanding, offering significant potential for the growth of this market. With a dynamic mix of small and medium enterprises (SMEs) and a few large market players, the European VR/AR industry is fostering innovation and driving the adoption of immersive technologies across various sectors. The growth of the VR/AR industry in Europe is expected to continue at a robust pace, with an estimated 37% growth rate from 2021 to 2026. This trajectory positions these tours to become a significant part of the VR/AR ecosystem, especially as industries recognize their potential to improve customer experiences. The continuous growth of the VR/AR sector will further refine these technologies, making virtual tours more accessible, realistic, and engaging for consumers across Europe. In conclusion, the thriving VR/AR ecosystem in Europe, led by innovative SMEs and bolstered by a strong market growth rate, provides fertile ground for the expansion of this market. In conclusion, the thriving VR/AR ecosystem in Europe, led by innovative SMEs and bolstered by a strong market growth rate, provides fertile ground for the expansion of this market.
Free Valuable Insights: The Global Virtual Tour Market will Hit USD 7.35 Billion by 2031, at a CAGR of 29.8%
Based on Technology, the market is segmented into Semi & Fully Immersive, and Non-immersive. Based on Component, the market is segmented into Hardware, Software, and Services. Based on Application, the market is segmented into Real Estate, Tourism & Hospitality, Art Galleries & Museums, and Other Application. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Matterport, Inc.
- Kuula, Inc.
- RTV, Inc.
- Concept3D, Inc.
- Eye Revolution Ltd.
- CloudPano
- Eyespy360 Ltd.
- Blue Raven Studios
- 360 Pano VR Solutions Private Limited
Europe Virtual Tour Market Report Segmentation
By Technology
- Semi & Fully Immersive
- Non-immersive
By Component
- Hardware
- Software
- Services
By Application
- Real Estate
- Tourism & Hospitality
- Art Galleries & Museums
- Other Application
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
TABLE 1 Europe Virtual Tour Market, 2020 - 2023, USD Million
TABLE 2 Europe Virtual Tour Market, 2024 - 2031, USD Million
TABLE 3 Europe Virtual Tour Market by Technology, 2020 - 2023, USD Million
TABLE 4 Europe Virtual Tour Market by Technology, 2024 - 2031, USD Million
TABLE 5 Europe Semi & Fully Immersive Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe Semi & Fully Immersive Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe Non-immersive Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Non-immersive Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Virtual Tour Market by Component, 2020 - 2023, USD Million
TABLE 10 Europe Virtual Tour Market by Component, 2024 - 2031, USD Million
TABLE 11 Europe Hardware Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Hardware Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Software Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Software Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Services Market by Country, 2020 - 2023, USD Million
TABLE 16 Europe Services Market by Country, 2024 - 2031, USD Million
TABLE 17 Europe Virtual Tour Market by Application, 2020 - 2023, USD Million
TABLE 18 Europe Virtual Tour Market by Application, 2024 - 2031, USD Million
TABLE 19 Europe Real Estate Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe Real Estate Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Tourism & Hospitality Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Tourism & Hospitality Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Art Galleries & Museums Market by Country, 2020 - 2023, USD Million
TABLE 24 Europe Art Galleries & Museums Market by Country, 2024 - 2031, USD Million
TABLE 25 Europe Other Application Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Other Application Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Virtual Tour Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe Virtual Tour Market by Country, 2024 - 2031, USD Million
TABLE 29 Germany Virtual Tour Market, 2020 - 2023, USD Million
TABLE 30 Germany Virtual Tour Market, 2024 - 2031, USD Million
TABLE 31 Germany Virtual Tour Market by Technology, 2020 - 2023, USD Million
TABLE 32 Germany Virtual Tour Market by Technology, 2024 - 2031, USD Million
TABLE 33 Germany Virtual Tour Market by Component, 2020 - 2023, USD Million
TABLE 34 Germany Virtual Tour Market by Component, 2024 - 2031, USD Million
TABLE 35 Germany Virtual Tour Market by Application, 2020 - 2023, USD Million
TABLE 36 Germany Virtual Tour Market by Application, 2024 - 2031, USD Million
TABLE 37 UK Virtual Tour Market, 2020 - 2023, USD Million
TABLE 38 UK Virtual Tour Market, 2024 - 2031, USD Million
TABLE 39 UK Virtual Tour Market by Technology, 2020 - 2023, USD Million
TABLE 40 UK Virtual Tour Market by Technology, 2024 - 2031, USD Million
TABLE 41 UK Virtual Tour Market by Component, 2020 - 2023, USD Million
TABLE 42 UK Virtual Tour Market by Component, 2024 - 2031, USD Million
TABLE 43 UK Virtual Tour Market by Application, 2020 - 2023, USD Million
TABLE 44 UK Virtual Tour Market by Application, 2024 - 2031, USD Million
TABLE 45 France Virtual Tour Market, 2020 - 2023, USD Million
TABLE 46 France Virtual Tour Market, 2024 - 2031, USD Million
TABLE 47 France Virtual Tour Market by Technology, 2020 - 2023, USD Million
TABLE 48 France Virtual Tour Market by Technology, 2024 - 2031, USD Million
TABLE 49 France Virtual Tour Market by Component, 2020 - 2023, USD Million
TABLE 50 France Virtual Tour Market by Component, 2024 - 2031, USD Million
TABLE 51 France Virtual Tour Market by Application, 2020 - 2023, USD Million
TABLE 52 France Virtual Tour Market by Application, 2024 - 2031, USD Million
TABLE 53 Russia Virtual Tour Market, 2020 - 2023, USD Million
TABLE 54 Russia Virtual Tour Market, 2024 - 2031, USD Million
TABLE 55 Russia Virtual Tour Market by Technology, 2020 - 2023, USD Million
TABLE 56 Russia Virtual Tour Market by Technology, 2024 - 2031, USD Million
TABLE 57 Russia Virtual Tour Market by Component, 2020 - 2023, USD Million
TABLE 58 Russia Virtual Tour Market by Component, 2024 - 2031, USD Million
TABLE 59 Russia Virtual Tour Market by Application, 2020 - 2023, USD Million
TABLE 60 Russia Virtual Tour Market by Application, 2024 - 2031, USD Million
TABLE 61 Spain Virtual Tour Market, 2020 - 2023, USD Million
TABLE 62 Spain Virtual Tour Market, 2024 - 2031, USD Million
TABLE 63 Spain Virtual Tour Market by Technology, 2020 - 2023, USD Million
TABLE 64 Spain Virtual Tour Market by Technology, 2024 - 2031, USD Million
TABLE 65 Spain Virtual Tour Market by Component, 2020 - 2023, USD Million
TABLE 66 Spain Virtual Tour Market by Component, 2024 - 2031, USD Million
TABLE 67 Spain Virtual Tour Market by Application, 2020 - 2023, USD Million
TABLE 68 Spain Virtual Tour Market by Application, 2024 - 2031, USD Million
TABLE 69 Italy Virtual Tour Market, 2020 - 2023, USD Million
TABLE 70 Italy Virtual Tour Market, 2024 - 2031, USD Million
TABLE 71 Italy Virtual Tour Market by Technology, 2020 - 2023, USD Million
TABLE 72 Italy Virtual Tour Market by Technology, 2024 - 2031, USD Million
TABLE 73 Italy Virtual Tour Market by Component, 2020 - 2023, USD Million
TABLE 74 Italy Virtual Tour Market by Component, 2024 - 2031, USD Million
TABLE 75 Italy Virtual Tour Market by Application, 2020 - 2023, USD Million
TABLE 76 Italy Virtual Tour Market by Application, 2024 - 2031, USD Million
TABLE 77 Rest of Europe Virtual Tour Market, 2020 - 2023, USD Million
TABLE 78 Rest of Europe Virtual Tour Market, 2024 - 2031, USD Million
TABLE 79 Rest of Europe Virtual Tour Market by Technology, 2020 - 2023, USD Million
TABLE 80 Rest of Europe Virtual Tour Market by Technology, 2024 - 2031, USD Million
TABLE 81 Rest of Europe Virtual Tour Market by Component, 2020 - 2023, USD Million
TABLE 82 Rest of Europe Virtual Tour Market by Component, 2024 - 2031, USD Million
TABLE 83 Rest of Europe Virtual Tour Market by Application, 2020 - 2023, USD Million
TABLE 84 Rest of Europe Virtual Tour Market by Application, 2024 - 2031, USD Million
TABLE 85 Key Information – Matterport, Inc.
TABLE 86 Key Information – Kuula, Inc.
TABLE 87 Key Information – RTV, Inc.
TABLE 88 Key Information – Concept3D, Inc.
TABLE 89 Key Information – Eye Revolution Ltd.
TABLE 90 Key Information – CloudPano
TABLE 91 Key Information – EyeSpy360 Ltd.
TABLE 92 Key Information – Blue Raven Studios
TABLE 93 Key Information – 360Pano VR Solutions Private Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Virtual Tour Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Virtual Tour Market
FIG 4 Porter’s Five Forces Analysis – Virtual Tour Market
FIG 5 Europe Virtual Tour Market share by Technology, 2023
FIG 6 Europe Virtual Tour Market share by Technology, 2031
FIG 7 Europe Virtual Tour Market by Technology, 2020 - 2031, USD Million
FIG 8 Europe Virtual Tour Market share by Component, 2023
FIG 9 Europe Virtual Tour Market share by Component, 2031
FIG 10 Europe Virtual Tour Market by Component, 2020 - 2031, USD Million
FIG 11 Europe Virtual Tour Market share by Application, 2023
FIG 12 Europe Virtual Tour Market share by Application, 2031
FIG 13 Europe Virtual Tour Market by Application, 2020 - 2031, USD Million
FIG 14 Europe Virtual Tour Market share by Country, 2023
FIG 15 Europe Virtual Tour Market share by Country, 2031
FIG 16 Europe Virtual Tour Market by Country, 2020 - 2031, USD Million