The Europe Web Analytics Market would witness market growth of 18.7% CAGR during the forecast period (2019-2025). Enhancing marketing efforts to stay at the same level as competitors in the current competitive landscape is one of the key drivers for the growth of the web analytics industry. Organizations need to monitor the success of their websites and boost their marketing. Organizations are also keen on considering the geographic distribution of their customers in order to modify their marketing strategies accordingly.
Web analytics helps to better understand the demographics of users. The increased demand for mobile analytics solutions has become another critical driving factor of the market's growth. The proliferation of smartphones has led to an increase in traffic to websites from mobile devices. Most advertisers use smartphones in their campaigns, which ultimately boost web traffic. Apple's iPhones, however, guide customers to applications instead of websites that may lead to a slight decline in mobile analytics. There is a shortage of skilled labor which can be a constraint on the growth of the web analytics industry. The analysis and interpretation of the results obtained from web analytics requires a high level of experience and skill.
Small businesses should rely on web analytics to gain new tools for generating revenue. For fast-paced digital companies, web-based decision-making machines are projected to seize the majority of the market share in the near future. Divergence in consumer demand, combined with the proliferation of digital consumer data, help companies build up and understand a large consumer base for their marketing strategies, which has gained prominence in the recent years.
Based on Application, the market is segmented into Targeting & Behavioral Analysis, Social Media Management, Online Marketing, Display Advertising Optimization, Multichannel Campaign Analysis and Others. Based on End User, the market is segmented into Retail & ecommerce, IT & Telecom, Media & Entertainment, BFSI, Government & Defense, Travel & Hospitality, Healthcare and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: Web Analytics Market in Europe is expected to register a CAGR of 18.7% during the forecast period (2019-2025)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Google, Inc., MicroStrategy, Inc., Adobe, Inc., Splunk, Inc., Salesforce.com, Inc. (Tableau Software, Inc.), Teradata Corporation, Verizon Communications, Inc. (Yahoo!), At Internet Ltd., SAS Institute, Inc., Facebook, Inc., and Microsoft Corporation.
Scope of the Web Analytics Market Analysis
Market Segmentation:
By Deployment Type
By Application
- Targeting & Behavioral Analysis
- Social Media Management
- Online Marketing
- Display Advertising Optimization
- Multichannel Campaign Analysis
- Others
By End User
- Retail & ecommerce
- IT & Telecom
- Media & Entertainment
- BFSI
- Government & Defense
- Travel & Hospitality
- Healthcare
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Companies Profiled
- IBM Corporation
- Google, Inc.
- MicroStrategy, Inc.
- Adobe, Inc.
- Splunk, Inc.
- com, Inc. (Tableau Software, Inc.)
- Teradata Corporation
- Verizon Communications, Inc. (Yahoo!)
- At Internet Ltd.
- SAS Institute, Inc.
- Facebook, Inc.
- Microsoft Corporation
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Web Analytics Market, by Deployment Type
1.4.2 Europe Web Analytics Market, by Application
1.4.3 Europe Web Analytics Market, by End User
1.4.4 Europe Web Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan – 2015-Mar) Leading Players
Chapter 4. Europe Web Analytics Market by Deployment Type
4.1 Europe On-premise Web Analytics Market by Country
4.2 Europe Cloud Web Analytics Market by Country
Chapter 5. Europe Web Analytics Market by Industry Vertical
5.1 Europe Retail & ecommerce Web Analytics Market by Country
5.2 Europe IT & Telecom Web Analytics Market by Country
5.3 Europe Media & Entertainment Web Analytics Market by Country
5.4 Europe BFSI Web Analytics Market by Country
5.5 Europe Government & Defense Web Analytics Market by Country
5.6 Europe Travel & Hospitality Web Analytics Market by Country
5.7 Europe Healthcare Web Analytics Market by Country
5.8 Europe Other Industry Vertical Web Analytics Market by Country
Chapter 6. Europe Web Analytics Market by Application
6.1 Europe Targeting & Behavioral Analysis Web Analytics Market by Country
6.2 Europe Social Media Management Web Analytics Market by Country
6.3 Europe Online Marketing Web Analytics Market by Country
6.4 Europe Display Advertising Optimization Web Analytics Market by Country
6.5 Europe Multichannel Campaign Analysis Web Analytics Market by Country
6.6 Europe Others Web Analytics Market by Country
Chapter 7. Europe Web Analytics Market by Country
7.1 Germany Web Analytics Market
7.1.1 Germany Web Analytics Market by Deployment Type
7.1.2 Germany Web Analytics Market by Industry Vertical
7.1.3 Germany Web Analytics Market by Application
7.2 UK Web Analytics Market
7.2.1 UK Web Analytics Market by Deployment Type
7.2.2 UK Web Analytics Market by Industry Vertical
7.2.3 UK Web Analytics Market by Application
7.3 France Web Analytics Market
7.3.1 France Web Analytics Market by Deployment Type
7.3.2 France Web Analytics Market by Industry Vertical
7.3.3 France Web Analytics Market by Application
7.4 Russia Web Analytics Market
7.4.1 Russia Web Analytics Market by Deployment Type
7.4.2 Russia Web Analytics Market by Industry Vertical
7.4.3 Russia Web Analytics Market by Application
7.5 Spain Web Analytics Market
7.5.1 Spain Web Analytics Market by Deployment Type
7.5.2 Spain Web Analytics Market by Industry Vertical
7.5.3 Spain Web Analytics Market by Application
7.6 Italy Web Analytics Market
7.6.1 Italy Web Analytics Market by Deployment Type
7.6.2 Italy Web Analytics Market by Industry Vertical
7.6.3 Italy Web Analytics Market by Application
7.7 Rest of Europe Web Analytics Market
7.7.1 Rest of Europe Web Analytics Market by Deployment Type
7.7.2 Rest of Europe Web Analytics Market by Industry Vertical
7.7.3 Rest of Europe Web Analytics Market by Application
Chapter 8. Company Profiles
8.1 IBM Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Acquisition and Mergers:
8.1.5.2 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Google, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.5.3 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 MicroStrategy, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 Adobe, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisition and Mergers:
8.4.5.3 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Splunk, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Acquisition and Mergers:
8.5.5.2 Product Launches and Product Expansions:
8.5.6 SWOT Analysis
8.6 Salesforce.com, Inc. (Tableau Software, Inc.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.6.5.2 Partnerships, Collaborations, and Agreements:
8.6.5.3 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Teradata Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional Analysis
8.7.4 Research & Development Expense
8.7.5 Recent strategies and developments:
8.7.5.1 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc. (Yahoo!)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Product Launches and Product Expansions:
8.8.5 SWOT Analysis
8.9 At Internet Ltd.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.2.2 Partnerships, Collaborations, and Agreements:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
8.11 Facebook, Inc.
8.11.1 Company Overview
8.11.2 Financial Analysis
8.11.3 Regional Analysis
8.11.4 Research & Development Expense
8.11.5 Recent strategies and developments:
8.11.5.1 Product Launches and Product Expansions:
8.11.5.2 Acquisition and Mergers:
8.11.5.3 Partnerships, Collaborations, and Agreements:
8.11.6 SWOT Analysis
8.12 Microsoft Corporation
8.12.1 Company Overview
8.12.2 Financial Analysis
8.12.3 Segmental and Regional Analysis
8.12.4 Research & Development Expenses
8.12.5 Recent strategies and developments:
8.12.5.1 Product Launches and Product Expansions:
8.12.6 SWOT Analysis
TABLE 1 Europe Web Analytics Market, 2015 - 2018, USD Million
TABLE 2 Europe Web Analytics Market, 2019 - 2025, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Web Analytics Market
TABLE 4 Product Launches And Product Expansions– Web Analytics Market
TABLE 5 Mergers & Acquisitions – Web Analytics Market
TABLE 6 Europe Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 7 Europe Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 8 Europe On-premise Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 9 Europe On-premise Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 10 Europe Cloud Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 11 Europe Cloud Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 12 Europe Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 13 Europe Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 14 Europe Retail & ecommerce Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 15 Europe Retail & ecommerce Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 16 Europe IT & Telecom Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 17 Europe IT & Telecom Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 18 Europe Media & Entertainment Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 19 Europe Media & Entertainment Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 20 Europe BFSI Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 21 Europe BFSI Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 22 Europe Government & Defense Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 23 Europe Government & Defense Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 24 Europe Travel & Hospitality Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 25 Europe Travel & Hospitality Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 26 Europe Healthcare Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 27 Europe Healthcare Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 28 Europe Other Industry Vertical Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 29 Europe Other Industry Vertical Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 30 Europe Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 31 Europe Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 32 Europe Targeting & Behavioral Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 33 Europe Targeting & Behavioral Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 34 Europe Social Media Management Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 35 Europe Social Media Management Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 36 Europe Online Marketing Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 37 Europe Online Marketing Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 38 Europe Display Advertising Optimization Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 39 Europe Display Advertising Optimization Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 40 Europe Multichannel Campaign Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 41 Europe Multichannel Campaign Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 42 Europe Others Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 43 Europe Others Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 44 Europe Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 45 Europe Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 46 Germany Web Analytics Market, 2015 - 2018, USD Million
TABLE 47 Germany Web Analytics Market, 2019 - 2025, USD Million
TABLE 48 Germany Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 49 Germany Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 50 Germany Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 51 Germany Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 52 Germany Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 53 Germany Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 54 UK Web Analytics Market, 2015 - 2018, USD Million
TABLE 55 UK Web Analytics Market, 2019 - 2025, USD Million
TABLE 56 UK Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 57 UK Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 58 UK Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 59 UK Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 60 UK Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 61 UK Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 62 France Web Analytics Market, 2015 - 2018, USD Million
TABLE 63 France Web Analytics Market, 2019 - 2025, USD Million
TABLE 64 France Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 65 France Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 66 France Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 67 France Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 68 France Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 69 France Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 70 Russia Web Analytics Market, 2015 - 2018, USD Million
TABLE 71 Russia Web Analytics Market, 2019 - 2025, USD Million
TABLE 72 Russia Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 73 Russia Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 74 Russia Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 75 Russia Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 76 Russia Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 77 Russia Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 78 Spain Web Analytics Market, 2015 - 2018, USD Million
TABLE 79 Spain Web Analytics Market, 2019 - 2025, USD Million
TABLE 80 Spain Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 81 Spain Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 82 Spain Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 83 Spain Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 84 Spain Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 85 Spain Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 86 Italy Web Analytics Market, 2015 - 2018, USD Million
TABLE 87 Italy Web Analytics Market, 2019 - 2025, USD Million
TABLE 88 Italy Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 89 Italy Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 90 Italy Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 91 Italy Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 92 Italy Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 93 Italy Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 94 Rest of Europe Web Analytics Market, 2015 - 2018, USD Million
TABLE 95 Rest of Europe Web Analytics Market, 2019 - 2025, USD Million
TABLE 96 Rest of Europe Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 97 Rest of Europe Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 98 Rest of Europe Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 99 Rest of Europe Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 100 Rest of Europe Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 101 Rest of Europe Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 102 Key information – IBM Corporation
TABLE 103 Key Information – Google, Inc.
TABLE 104 Key Information – MicroStrategy, Inc.
TABLE 105 Key Information – Adobe, Inc.
TABLE 106 Key Information – Splunk, Inc.
TABLE 107 Key Information –Salesforce.com, Inc.
TABLE 108 Key Information – Teradata Corporation
TABLE 109 key information – Verizon Communications, Inc.
TABLE 110 Key information – At Internet Ltd.
TABLE 111 Key information – SAS Institute, Inc.
TABLE 112 Key Information – Facebook, Inc.
TABLE 113 key information – Microsoft Corporation
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2015-2019)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan – 2015-Mar) Leading Players
FIG 5 Swot analysis: IBM Corporation
FIG 6 Recent strategies and developments: Google, Inc.
FIG 7 SWOT Analysis: Alphabet Inc. (Google Inc.)
FIG 8 Swot analysis: microstrategy, Inc.
FIG 9 Recent strategies and developments: Adobe, Inc.
FIG 10 SWOT Analysis: Adobe, inc.
FIG 11 SWOT Analysis: Splunk, Inc.
FIG 12 Recent strategies and developments: Salesforce.com, Inc. (Tableau Software, Inc.)
FIG 13 SWOT Analysis: Salesforce.com Inc.
FIG 14 SWOT Analysis: Teradata Corporation
FIG 15 SWOT Analysis: Verizon Communications, Inc.
FIG 16 Recent strategies and developments: At Internet Ltd.
FIG 17 Recent strategies and developments: Facebook, Inc.
FIG 18 SWOT Analysis: Facebook, Inc.
FIG 19 SWOT Analysis: Microsoft Corporation