Germany Frozen Chicken Market Size, Share & Trends Analysis Report By Type (Chicken Drumstick, Chicken Breast, Chicken Wings, Chicken Thigh, and Others), By Distribution Channel, By Product, and Forecast, 2023 - 2030

The Germany Frozen Chicken Market size is expected to reach $2.1 Billion by 2030, rising at a market growth of 5.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 105.0 Kilo Tonnes, experiencing a growth of 4.4% (2019-2022).

The frozen chicken market in Germany has witnessed significant growth over the past decade, driven by several factors including changing consumer preferences, increased urbanization, and the convenience frozen poultry products offer. Germany is one of Europe's largest poultry consumers, with chicken being a staple protein in the German diet. As a result, the demand for frozen chicken continues to rise steadily. One of the key drivers of growth in the frozen chicken market is the increasing demand for convenient and easy-to-prepare food products. With busy lifestyles becoming more prevalent, German consumers seek quick meal solutions that maintain taste and nutrition.

Another factor contributing to the growth of the frozen chicken market is the expanding retail sector in Germany. According to Germany Trade & Invest, the total revenue from food retailing experienced a noteworthy growth of 8.2%, reaching EUR 227 billion in 2020. The presence of supermarkets, hypermarkets, and convenience stores across the country makes it easier for consumers to access frozen chicken products. Moreover, the availability of frozen chicken in different cuts and packaging sizes caters to the diverse preferences of consumers.

Moreover, the growing emphasis on health and nutrition is driving the frozen chicken market in Germany. German consumers are increasingly seeking out lean protein sources as part of a balanced diet, and chicken is widely recognized for its nutritional benefits. Frozen chicken products, when properly processed and stored, retain their nutritional value, offering consumers a convenient way to incorporate protein into their meals.

However, the frozen chicken market in Germany has not been immune to the challenges posed by the COVID-19 pandemic. The virus outbreak led to disruptions in the supply chain, causing temporary shortages of frozen chicken products in some regions. Furthermore, consumer behavior underwent significant changes during the pandemic, with more people opting for home-cooked meals due to restaurant closures and concerns about food safety. While this resulted in a surge in demand for frozen chicken initially, the economic uncertainty caused by the pandemic led to a slowdown in consumer spending, affecting overall sales of frozen poultry products.

Market Trends

Growing emphasis on food safety and hygiene standards

The frozen chicken market in Germany is a significant segment within the broader food processing industry. Germany, one of Europe's largest poultry consumers, witnesses a robust demand for frozen chicken products driven by convenience, longer shelf life, and changing lifestyles. One key aspect of the frozen chicken market in Germany is the emphasis on food safety and hygiene standards. With increasing consumer awareness and stringent regulations, food processors have invested significantly in maintaining high hygiene, sanitation, and quality control standards throughout the processing chain.

In recent years, the food processing industry in Germany has witnessed notable advancements in technology and production processes, leading to improved efficiency and quality in frozen chicken processing. According to Germany Trade & Invest, the food processing industry, which ranked as the third-largest sector in Germany, demonstrated robust performance in 2019, with an estimated production value of USD 221.7 billion. This includes advancements in freezing technologies, packaging techniques, and storage facilities, allowing German manufacturers to meet stringent quality standards while ensuring product integrity during transportation and storage.

Moreover, the frozen chicken market in Germany is characterized by a diverse range of product offerings, catering to varying consumer preferences and dietary requirements. This includes traditional chicken cuts such as breasts, thighs, and wings and value-added products like breaded chicken, marinated cuts, and ready-to-cook meals. Manufacturers in Germany often innovate to introduce new flavors, recipes, and packaging formats to capture consumer interest and drive sales.

In addition to domestic production, Germany also imports frozen chicken products from various countries to meet the growing demand. Therefore, the frozen chicken market in Germany reflects a blend of technological advancements, stringent quality standards, diverse product offerings, and a focus on meeting evolving consumer preferences, contributing to its significance within the broader food processing industry.

Rising demand for convenient food options

The frozen chicken market in Germany is experiencing a notable uptick in demand, primarily fueled by consumers' increasing preference for convenient food options. One key driver behind the rising demand for frozen chicken products is the convenience factor they offer. This convenience appeals to many U.S. consumers, including busy professionals, working parents, and individuals with hectic schedules, who seek convenient meal options that fit seamlessly into their busy lifestyles.

Furthermore, frozen chicken products offer extended shelf life compared to fresh chicken, allowing consumers to stock up on their favorite products without worrying about spoilage. Another significant factor driving the demand for frozen chicken products is the growing variety and availability of options in the frozen chicken market. German manufacturers continuously innovate and introduce new product lines, including seasoned chicken cuts, breaded chicken tenders, and marinated chicken breasts, catering to diverse consumer preferences and taste preferences.

The convenience trend in the frozen chicken market is further amplified by shifting consumer perceptions towards frozen foods. With improvements in freezing techniques and packaging technologies, frozen chicken products are increasingly being perceived as on par with their fresh counterparts in terms of taste, quality, and nutritional value. Hence, the convenience, extended shelf life, diverse product offerings, and changing perceptions drive the notable uptick in demand for frozen chicken products in Germany.

Competition Analysis

In Germany, the frozen chicken market is a significant segment of the poultry industry, catering to consumers' culinary preferences and dietary habits across the country. One of the leading players in the German frozen chicken market is Wiesenhof. As one of Germany's largest poultry producers, Wiesenhof offers a wide range of frozen chicken products, including breasts, wings, drumsticks, and nuggets. The company's vertically integrated operations encompass poultry farming, processing, and distribution, ensuring product quality and traceability throughout the supply chain. Wiesenhof's commitment to sustainability and animal welfare resonates with German consumers, contributing to the popularity of its frozen chicken products in the industry.

Aldi Süd and Aldi Nord are two major supermarket chains in Germany that offer a wide selection of frozen chicken products under their private label brands. With a focus on affordability and quality, Aldi's private label frozen chicken products are popular among budget-conscious consumers. The supermarket chains leverage their extensive distribution networks and purchasing power to offer competitively priced frozen chicken products that meet stringent quality standards.

Another key participant in the German frozen chicken market is PHW Group. PHW Group is a diversified food company interested in poultry production, processing, and distribution. Through its subsidiary brands, the company supplies frozen chicken products to retail outlets, supermarkets, and food service establishments across Germany. The company's emphasis on innovation and consumer-centric product development enables it to meet the evolving needs of German consumers in the frozen chicken market.

Tönnies Group is one of Germany's largest meat processing companies, with operations spanning beef, pork, and poultry. The company's frozen chicken products cater to retail and food service channels, providing diverse options for consumers and businesses. Tönnies Group's vertically integrated supply chain and state-of-the-art processing facilities ensure product quality, consistency, and safety, contributing to its strong presence in the German frozen chicken market.

In addition to these major players, several regional and niche companies contribute to the diversity of the German frozen chicken market. These companies often specialize in specific product categories or cater to niche industry segments, such as organic or free-range chicken. Brands like Friki and Heidemark offer locally sourced frozen chicken products that appeal to regional tastes and preferences. Focusing on quality, affordability, and innovation, these companies strive to meet the evolving needs of German consumers and food service providers in the frozen chicken market.

List of Key Companies Profiled

• Perdue Farms Inc. (FPP Family Investments, Inc.)
• JBS USA Holdings, Inc. (JBS S.A)
• Hormel Foods Corporation
• Cargill, Incorporated
• Marfrig Global Foods S.A. (BRF S.A.)
• Tyson Foods, Inc.
• The Kraft Heinz Company
• OSI Group, LLC

Germany Frozen Chicken Market Report Segmentation

By Type

• Chicken Drumstick
• Chicken Breast
• Chicken Wings
• Chicken Thigh
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail

By Product

• Chicken Nuggets
• Chicken Popcorn
• Chicken Fingers
• Chicken Patty
• Others

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Germany Frozen Chicken Market, by Type
1.4.2 Germany Frozen Chicken Market, by Distribution Channel
1.4.3 Germany Frozen Chicken Market, by Product
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Opportunities
2.2.3 Market Restraints
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter Five Forces Analysis

Chapter 3. Germany Frozen Chicken Market
3.1 Germany Frozen Chicken Market by Type
3.2 Germany Frozen Chicken Market by Distribution Channel
3.3 Germany Frozen Chicken Market by Product

Chapter 4. Company Profiles – Global Leaders
4.1 Perdue Farms Inc. (FPP Family Investments, Inc.)
4.1.1 Company Overview
4.1.2 Recent strategies and developments:
4.1.2.1 Product Launches and Product Expansions:
4.2 JBS USA Holdings, Inc. (JBS S.A)
4.2.1 Company Overview
4.2.2 Financial Analysis
4.2.3 Segmental and Regional Analysis
4.2.4 Research & Development Expenses
4.2.5 Recent strategies and developments:
4.2.5.1 Product Launches and Product Expansions:
4.2.6 SWOT Analysis
4.3 Hormel Foods Corporation
4.3.1 Company Overview
4.3.2 Financial Analysis
4.3.3 Segmental and Regional Analysis
4.3.4 Research & Development Expenses
4.3.5 SWOT Analysis
4.4 Cargill, Incorporated
4.4.1 Company Overview
4.4.2 Recent strategies and developments:
4.4.2.1 Product Launches and Product Expansions:
4.5 Tyson Foods, Inc.
4.5.1 Company Overview
4.5.2 Financial Analysis
4.5.3 Segmental Analysis
4.5.4 Research & Development Expense
4.5.5 SWOT Analysis
4.6 The Kraft Heinz Company
4.6.1 Company Overview
4.6.2 Financial Analysis
4.6.3 Segmental and Regional Analysis
4.6.4 Research & Development Expenses
4.6.5 SWOT Analysis
4.7 OSI Group, LLC
4.7.1 Company Overview
4.7.2 SWOT Analysis

TABLE 1 Germany Frozen Chicken Market, 2019 - 2022, USD Million
TABLE 2 Germany Frozen Chicken Market, 2023 - 2030, USD Million
TABLE 3 Germany Frozen Chicken Market, 2019 - 2022, Kilo Tonnes
TABLE 4 Germany Frozen Chicken Market, 2023 - 2030, Kilo Tonnes
TABLE 5 Germany Frozen Chicken Market by Type, 2019 - 2022, USD Million
TABLE 6 Germany Frozen Chicken Market by Type, 2023 - 2030, USD Million
TABLE 7 Germany Frozen Chicken Market by Type, 2019 - 2022, Kilo Tonnes
TABLE 8 Germany Frozen Chicken Market by Type, 2023 - 2030, Kilo Tonnes
TABLE 9 Germany Frozen Chicken Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 10 Germany Frozen Chicken Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 11 Germany Frozen Chicken Market by Distribution Channel, 2019 - 2022, Kilo Tonnes
TABLE 12 Germany Frozen Chicken Market by Distribution Channel, 2023 - 2030, Kilo Tonnes
TABLE 13 Germany Frozen Chicken Market by Product, 2019 - 2022, USD Million
TABLE 14 Germany Frozen Chicken Market by Product, 2023 - 2030, USD Million
TABLE 15 Germany Frozen Chicken Market by Product, 2019 - 2022, Kilo Tonnes
TABLE 16 Germany Frozen Chicken Market by Product, 2023 - 2030, Kilo Tonnes
TABLE 17 Key Information – Perdue Farms Inc.
TABLE 18 Key Information – JBS USA Holdings, Inc.
TABLE 19 Key Information – Hormel Foods Corporation
TABLE 20 Key Information – Cargill, Incorporated
TABLE 21 Key Information – Tyson Foods, Inc.
TABLE 22 Key Information – The Kraft Heinz Company
TABLE 23 Key Information – OSI Group, LLC

List of Figures
FIG 1 Methodology for the research
FIG 2 Germany Frozen Chicken Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Frozen Chicken Market
FIG 4 Porter’s Five Forces Analysis – Frozen Chicken Market
FIG 5 Germany Frozen Chicken Market share by Type, 2022
FIG 6 Germany Frozen Chicken Market share by Type, 2030
FIG 7 Germany Frozen Chicken Market by Type, 2019 - 2030, USD Million
FIG 8 Germany Frozen Chicken Market share by Distribution Channel, 2022
FIG 9 Germany Frozen Chicken Market share by Distribution Channel, 2030
FIG 10 Germany Frozen Chicken Market by Distribution Channel, 2019 - 2030, USD Million
FIG 11 Germany Frozen Chicken Market share by Product, 2022
FIG 12 Germany Frozen Chicken Market share by Product, 2030
FIG 13 Germany Frozen Chicken Market by Product, 2019 - 2030, USD Million
FIG 14 SWOT Analysis: JBS USA Holdings, Inc.
FIG 15 SWOT Analysis: Hormel Foods Corporation
FIG 16 SWOT Analysis: Cargill, Incorporated
FIG 17 Swot Analysis: Tyson Foods, Inc.
FIG 18 SWOT Analysis: The Kraft Heinz Company
FIG 19 SWOT Analysis: OSI Group, LLC