Germany Malted Milk Market Size, Share & Trends Analysis Report By Source (Barley, Rye and Wheat), By Distribution Channel (BGermanyiness to BGermanyiness, Supermarkets/Hypermarkets, Specialty Stores, and Online Sales Channels), and Forecast, 2023 - 2030

The Germany Malted Milk Market size is expected to reach $196.24 Million by 2030, rising at a market growth of 4.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 136.46 Hundred Tonnes, experiencing a growth of 4.4% (2019-2022).

The malted milk market in Germany has witnessed notable growth in recent years, with a surge in consumer demand for nutritional and convenient beverage options. Malted milk, a powdered mixture of malted barley, wheat flour, and evaporated whole milk, has become popular among Germans seeking a wholesome and flavorful drink. The beverage's versatility, being used in various forms like malted milkshakes and hot malted drinks, has contributed to its widespread appeal in Germany.

Malted milk has traditionally been a popular ingredient in German cuisine, especially in preparing desserts, baked goods, and hot beverages. Its rich flavor and nutritional benefits have made it a versatile component in the culinary landscape, enjoyed by people of all ages. In recent years, the malted milk market in Germany has experienced a resurgence, driven in part by a growing interest in nostalgic and traditional foods. German consumers increasingly seek products that evoke a sense of authenticity and heritage, leading to a renewed appreciation for malted milk and its classic applications.

The COVID-19 pandemic prompted a significant change in consumer preferences, with a notable inclination towards products perceived as healthier and immune-boosting. This shift has encouraged malted milk manufacturers in Germany to innovate and introduce formulations that align with these health-conscious trends. Products with added vitamins, minerals, and functional ingredients have gained traction as German consumers seek nostalgic flavors and enhanced nutritional benefits.

Market Trends

Expanding demand for liquid milk in Germany

In recent years, the malted milk market in Germany has witnessed a significant expansion, with the introduction of liquid milk playing a pivotal role in this growth. Malted milk products were traditionally associated with powder forms, primarily used in hot or cold beverages. The infusion of liquid milk into the malted milk market is attributed to a shift in German consumers' lifestyles. Convenience has become a key factor influencing purchasing decisions, and liquid malted milk aligns with this trend by offering a ready-to-consume option.

German consumers also display a growing interest in health and wellness, driving the demand for products that combine nutritional benefits with indulgence. Liquid malted milk is a versatile product suitable for consumption or as an ingredient in various culinary creations. This adaptability resonates well with the diverse and discerning tastes of the German malted milk market.

Moreover, the dairy industry's strong presence in Germany facilitates the expansion of liquid malted milk. The country has a rich dairy heritage, and the integration of liquid milk into malted products leverages this legacy. Local dairy farms and manufacturers in Germany are increasingly partnering to create high-quality, locally sourced liquid malted milk options, emphasizing freshness and authenticity.

According to Germany Trade & Invest, while Germany holds the position of Europe's leading dairy producer, boasting a substantial milk production volume of 31.8 million tons in 2020 and securing the fourth position globally, it is noteworthy that the country's dairy industry stands as the second largest within its food and beverage sector with a total production value of approximately EUR 27.2 billion. In the context of industry expansion, this robust dairy industry is potentially playing a significant role in influencing the malted milk market in Germany.

Increasing popularity of barley-based ingredients

Germany has witnessed a notable surge in the adoption of barley-based ingredients within the malted milk market, reflecting a growing preference for this nutritious and versatile grain. Barley, a staple in German agriculture, has found a renewed spotlight in the country's culinary landscape, particularly in malted milk products. One key factor driving the increasing popularity of barley-based ingredients is the heightened awareness among German consumers about the nutritional benefits of barley. As health-conscious consumers seek products with natural and nutrient-dense ingredients, the intrinsic goodness of barley aligns with evolving dietary preferences in Germany.

The traditional German brewing heritage, deeply rooted in the use of barley for beer production, has seamlessly translated into the malted milk sector. The expertise in barley cultivation and processing has paved the way for innovative applications of barley in malted milk formulations. This integration of brewing know-how into the malted milk industry not only adds a touch of authenticity but also leverages the country's agricultural strengths.

Moreover, the emphasis on locally sourced and sustainable ingredients in Germany has played a pivotal role in boosting the adoption of barley-based components. German consumers are increasingly inclined towards supporting domestic agriculture and favoring products that align with eco-friendly practices. Thus, the surge in barley-based ingredients in Germany's malted milk market is fueled by heightened awareness of barley's nutritional benefits, enhanced by the country's rich brewing heritage.

Competition Analysis

Malted milk products have a rich history and are widely enjoyed in Germany, where consumers appreciate their unique flavor and nutritional benefits. Several companies in Germany have established themselves as key players in the malted milk market, catering to the diverse tastes and preferences of the German industry. One prominent player in the German malted milk sector is Nestlé, a global food and beverage giant with a significant presence in the country. Nestlé offers a variety of malted milk products under its popular brands, such as Nestlé Nesquik and Nestlé Cini Minis. These products have become staples in German households, especially among families with children who enjoy malted milk's sweet and nutritious qualities.

Another notable company in Germany's malted milk market is Holle Baby Food GmbH. While primarily known for its organic baby food products, Holle also produces malted milk products that cater to health-conscious consumers. The company emphasizes organic ingredients, appealing to German consumers who prioritize sustainability and quality in their food choices.

In recent years, local German companies have also made significant strides in the malted milk market. Maltexo GmbH, specializing in malt extracts and malt-based ingredients, is a prime example. The company serves various industries, including the food and beverage sector, providing malted milk solutions for both commercial and industrial applications. Maltexo's commitment to high-quality malt extracts has gained traction among German businesses looking for versatile and reliable malted milk ingredients.

On the dairy front, Müller Group, a well-known German dairy company, has ventured into the malted milk category. Müller's Mühlen Molkerei brand offers malted milk drinks that combine the goodness of milk with the unique flavor profile of malt. With a strong presence in the German dairy industry, Müller has successfully integrated malted milk products into its diverse portfolio.

As consumer preferences evolve, there is a growing demand for plant-based alternatives in the malted milk market. Germany's Oatly AB, although originally a Swedish company, has made significant inroads into the German industry with its oat-based malted milk offerings. The company's commitment to sustainability and its focus on plant-based products align well with the preferences of environmentally conscious German consumers. As the industry evolves, it is likely that new players will enter the scene, further enriching the malted milk market in Germany.

List of Key Companies Profiled

• Nestle S.A
• Muntons plc
• Unilever PLC
• The Hain Celestial Group, Inc.
• King Arthur Flour Company, Inc.
• Crisp Malt (Richardson International Limited)
• Food & Biotech Engineers India Pvt. Ltd.

Germany Malted Milk Market Report Segmentation

By Source

• Barley
• Rye
• Wheat

By Distribution Channel

• Business to Business
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Sales Channels

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Germany Malted Milk Market, by Source
1.4.2 Germany Malted Milk Market, by Distribution Channel
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
2.2.3 Market Opportunities
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter Five Forces Analysis

Chapter 3. Germany Malted Milk Market
3.1 Germany Malted Milk Market by Source
3.2 Germany Malted Milk Market by Distribution Channel

Chapter 4. Company Profiles – Global Leaders
4.1 Nestle S.A
4.1.1 Company Overview
4.1.2 Financial Analysis
4.1.3 Segmental and Regional Analysis
4.1.4 Research & Development Expenses
4.1.5 SWOT Analysis
4.2 Muntons plc
4.2.1 Company Overview
4.2.2 SWOT Analysis
4.3 Unilever PLC
4.3.1 Company Overview
4.3.2 Financial Analysis
4.3.3 Segmental and Regional Analysis
4.3.4 Research & Development Expense
4.3.5 SWOT Analysis
4.4 The Hain Celestial Group, Inc.
4.4.1 Company overview
4.4.2 Financial Analysis
4.4.3 Regional Analysis
4.4.4 Research & Development Expense
4.4.5 SWOT Analysis
4.5 King Arthur Flour Company, Inc.
4.5.1 Company Overview
4.5.2 SWOT Analysis
4.6 Crisp Malt (Richardson International Limited)
4.6.1 Company Overview
4.6.2 SWOT Analysis
4.7 Food & Biotech Engineers India Pvt. Ltd.
4.7.1 Company Overview
4.7.2 SWOT Analysis

TABLE 1 Germany Malted Milk Market, 2019 - 2022, USD Million
TABLE 2 Germany Malted Milk Market, 2023 - 2030, USD Million
TABLE 3 Germany Malted Milk Market, 2019 - 2022, Hundred Tonnes
TABLE 4 Germany Malted Milk Market, 2023 - 2030, Hundred Tonnes
TABLE 5 Germany Malted Milk Market by Source, 2019 - 2022, USD Million
TABLE 6 Germany Malted Milk Market by Source, 2023 - 2030, USD Million
TABLE 7 Germany Malted Milk Market by Source, 2019 - 2022, Hundred Tonnes
TABLE 8 Germany Malted Milk Market by Source, 2023 - 2030, Hundred Tonnes
TABLE 9 Germany Malted Milk Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 10 Germany Malted Milk Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 11 Germany Malted Milk Market by Distribution Channel, 2019 - 2022, Hundred Tonnes
TABLE 12 Germany Malted Milk Market by Distribution Channel, 2023 - 2030, Hundred Tonnes
TABLE 13 Key Information – Nestle S.A
TABLE 14 Key Information – Muntons plc
TABLE 15 Key Information – Unilever PLC
TABLE 16 Key Information – The Hain Celestial Group, Inc.
TABLE 17 Key Information – King Arthur Flour Company, Inc.
TABLE 18 Key Information – Crisp Malt
TABLE 19 Key Information – Food & Biotech Engineers India Pvt. Ltd.

List of Figures
FIG 1 Methodology for the research
FIG 2 Germany Malted Milk Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Malted Milk Market
FIG 4 Porter’s Five Forces Analysis – Malted Milk Market
FIG 5 Germany Malted Milk Market share by Source, 2022
FIG 6 Germany Malted Milk Market share by Source, 2030
FIG 7 Germany Malted Milk Market by Source, 2019 - 2030, USD Million
FIG 8 Germany Malted Milk Market share by Distribution Channel, 2022
FIG 9 Germany Malted Milk Market share by Distribution Channel, 2030
FIG 10 Germany Malted Milk Market by Distribution Channel, 2019 - 2030, USD Million
FIG 11 SWOT Analysis: Nestle S.A
FIG 12 SWOT Analysis: Muntons plc
FIG 13 SWOT Analysis: Unilever PLC
FIG 14 Swot Analysis: The Hain Celestial Group, Inc.
FIG 15 SWOT Analysis: King Arthur Flour Company, Inc.
FIG 16 SWOT Analysis: Crisp Malt
FIG 17 SWOT Analysis: Food & Biotech Engineers India Pvt. Ltd.