Germany Mineral Supplements Market Size, Share & Trends Analysis Report By Sales Channel, By Formulation (Tablet, Capsule, Powder, Liquid/Gel & Others), By Application, By End-Germanye, By Product, and Forecast, 2023 - 2030

The Germany Mineral Supplements Market size is expected to reach $1.3 Billion by 2030, rising at a market growth of 3.4% CAGR during the forecast period.

The mineral supplements market in Germany has witnessed a significant surge in recent years, reflecting the growing health consciousness and awareness among the population. Germany's strong fitness and sports culture has increased the demand for mineral supplements among athletes and fitness enthusiasts. Electrolyte supplements containing minerals like sodium, potassium, and magnesium are sought after to replenish minerals lost during intense physical activity. This segment has grown with the increasing popularity of sports and energy drinks.

During the COVID-19 pandemic, there has been an increased focus on immune system support, driving the sales of mineral supplements containing zinc, selenium, and vitamins in Germany. Consumers are seeking products that offer a holistic approach to health and wellness, contributing to the diversification of the industry. German consumers are known for their discerning preferences and high standards for product quality. This has led to a surge in demand for premium and organic mineral supplements as individuals prioritize natural and sustainably sourced ingredients.

A preference for high-quality and science-backed products characterizes the mineral supplements market. German consumers are discerning and rely on transparent labeling, quality certifications, and efficacy studies when choosing mineral supplements. The country's strict regulations and standards for dietary supplements contribute to a trustworthy marketplace, instilling confidence in consumers.

Market Trends

Rise in the food & beverage industry

Germany has witnessed a significant rise in the food and beverage industry, particularly in the mineral supplements market. The country's health-conscious population has been increasingly seeking products that cater to their nutritional needs and align with their lifestyle choices. One of the key drivers behind this surge is the heightened awareness among Germans about the importance of maintaining a balanced and healthy diet.

Germany's food and beverage industry has responded to this demand by introducing a various products infused with essential minerals. From fortified juices and functional snacks to mineral-enhanced water and dairy products, manufacturers are capitalizing on the trend to offer diverse options. These products provide convenience and contribute to meeting the nutritional requirements of health-conscious German consumers.

According to Germany Trade & Invest, Germany's food and beverage industry is the fourth-largest sector in the country, contributing a substantial production value of EUR 185.3 billion in 2020. The total revenue from food retailing experienced noteworthy growth, surging 8.2 % to reach EUR 227 billion in the same year. The industry's distribution channels encompass various avenues, with exported processed foods amounting to EUR 61.6 billion and food service sales totaling EUR 53.6 billion.

The country also has a burgeoning industry for mineral supplements, reflecting consumers' growing awareness of health and wellness. As part of the broader food and beverage landscape, the mineral supplements market in Germany plays a significant role in meeting the evolving preferences and health-conscious choices of the population, contributing to the overall diversity and dynamism of the industry.

Furthermore, the industry has witnessed collaborations between the foods and beverages industry and health experts to create formulations that taste good and offer targeted health benefits. Hence, the robust growth of Germany's foods and beverages industry, particularly in the mineral supplements market, is driven by heightened health awareness among the population.

Expansion of the pharmaceutical industry

The pharmaceutical industry in Germany has been witnessing a significant expansion in the mineral supplements market, reflecting a growing awareness and demand for health and wellness products among the population. Germany, known for its strong emphasis on healthcare and research, has become a focal point for pharmaceutical companies aiming to tap into the lucrative mineral supplements sector. Mineral supplements, in particular, have gained prominence as essential components supporting various bodily functions. Germany's aging population also contributes to the industry growth, as seniors seek products that aids in maintaining bone health, combating deficiencies, and supporting overall well-being.

The pharmaceutical industry in Germany has responded to this trend by developing innovative formulations of mineral supplements, incorporating advanced technologies to enhance absorption and bioavailability. These advancements are improving the efficacy of the supplements and aligning with the stringent quality standards upheld by the German health regulatory authorities.

According to Germany Trade & Invest, Germany stands as a prominent global hub for pharmaceutical production, boasting a substantial increase in production volume, reaching EUR 34.6 billion in 2021 with a remarkable 6.9 % year-on-year growth. The subsequent year, 2022, witnessed a notable surge in pharmaceutical industry sales within Germany, marking a 5.4 % increase and reaching EUR 56.5 billion at ex-manufacturer prices. This robust growth in Germany's pharmaceutical sector indicates the nation's pivotal role in the global pharmaceutical landscape.

As Germany continues to drive advancements in healthcare and pharmaceuticals, it also extends its impact to other related industries. Notably, the mineral supplements market in Germany has seen an upward trajectory in tandem with the pharmaceutical sector's success, reflecting a growing awareness and emphasis on overall health and wellness.

Moreover, the strong retail infrastructure in Germany has facilitated the accessibility of mineral supplements to a broader consumer base. The prominence of trusted local and international pharmaceutical brands in the German industry further fosters consumer confidence in the safety and efficacy of these products. Thus, Germany's pharmaceutical industry's strategic focus on innovative mineral supplements is coupled with robust production growth and a supportive healthcare infrastructure.

Competition Analysis

Germany has witnessed a significant surge in the mineral supplements market, with various companies playing pivotal roles in catering to the growing demand for nutritional supplements. One prominent player in the German mineral supplements market is Bayer AG. Bayer has established a strong presence in the nutritional supplement sector by leveraging its expertise in healthcare and pharmaceuticals. The company offers a wide range of mineral supplements that target different health needs, from bone health to immune support. Bayer's commitment to quality and innovation has earned it a trusted reputation among consumers in Germany.

Nordic Naturals, a company focusing on omega-3 supplements, has gained popularity in the German industry. While omega-3s are not minerals per se, they are often included in the broader category of nutritional supplements. Nordic Naturals' commitment to sustainability and purity resonates well with environmentally conscious German consumers seeking ethical and clean supplements.

Another key player is Merck Group, a global science and technology company. Merck has a robust portfolio of mineral supplements, emphasizing scientific research and development. The company's dedication to providing high-quality products aligns with the German consumer's preference for reliable and scientifically backed nutritional solutions.

Orthomol, a German-based company, has carved a niche focusing on orthomolecular nutritional medicine. The company provides various products, including mineral supplements, targeting specific health concerns. Orthomol's approach to personalized nutrition has gained traction among German consumers seeking tailored solutions for their well-being.

Additionally, Biolectra, a brand owned by HERMES ARZNEIMITTEL GmbH, specializes in magnesium supplements, an essential mineral for various bodily functions. The company's focus on magnesium aligns with the growing awareness of its benefits among German consumers, contributing to Biolectra's prominence in the industry.

Abtei, part of the GlaxoSmithKline Consumer Healthcare GmbH & Co. KG, is a well-known brand in the German industry. The company offers a variety of mineral supplements, addressing different health aspects such as metabolism and vitality. The brand's long-standing presence and association with a reputable global healthcare company contribute to its credibility in the German mineral supplements market. Thus, Germany's mineral supplements market is characterized by diverse companies catering to consumers' evolving health and wellness needs.

List of Key Companies Profiled

• Glanbia PLC
• Nestle S.A
• Herbalife Nutrition Ltd.
• Sanofi S.A.
• Amway Corporation
• Bayer AG
• Omega Protein Corporation (Cooke, Inc.)
• Pharmavite LLC (Otsuka Pharmaceutical Co., Ltd.) (Otsuka Holdings Co. Ltd)
• Koninklijke DSM N.V.
• Nu Skin Enterprises, Inc.

Germany Mineral Supplements Market Report Segmentation

By Sales Channel

• Pharmacies & Drug Stores
• Supermarkets & Hypermarkets
• Online Channels

By Formulation

• Tablet
• Capsule
• Powder
• Liquid/Gel & Others

By Application

• General Health
• Bone & Joint health
• Gastrointestinal Health
• Immunity
• Others

By End-use

• Adults
• Geriatric
• Pregnant Women
• Children
• Infants

By Product

• Calcium
• Zinc
• Chromium
• Magnesium
• Selenium
• Iron
• Potassium
• Others

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Germany Mineral Supplements Market, by Sales Channel
1.4.2 Germany Mineral Supplements Market, by Formulation
1.4.3 Germany Mineral Supplements Market, by Application
1.4.4 Germany Mineral Supplements Market, by End-use
1.4.5 Germany Mineral Supplements Market, by Product
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Opportunities
2.2.3 Market Restraints
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter Five Forces Analysis

Chapter 3. Strategies Deployed in Mineral Supplements Market.

Chapter 4. Germany Mineral Supplements Market
4.1 Germany Mineral Supplements Market by Sales Channel
4.2 Germany Mineral Supplements Market by Formulation
4.3 Germany Mineral Supplements Market by Application
4.4 Germany Mineral Supplements Market by End-use
4.5 Germany Mineral Supplements Market by Product

Chapter 5. Company Profiles – Global Leaders
5.1 Glanbia PLC
5.1.1 Company Overview
5.1.2 Financial Analysis
5.1.3 Segmental and Regional Analysis
5.1.4 Research & Development Expenses
5.1.5 SWOT Analysis
5.2 Nestle S.A
5.2.1 Company Overview
5.2.2 Financial Analysis
5.2.3 Segmental and Regional Analysis
5.2.4 Research & Development Expenses
5.2.5 Recent strategies and developments:
5.2.5.1 Partnerships, Collaborations, and Agreements:
5.2.5.2 Acquisition and Mergers:
5.2.6 SWOT Analysis
5.3 Herbalife Nutrition Ltd.
5.3.1 Company Overview
5.3.2 Financial Analysis
5.3.3 Regional Analysis
5.3.4 Recent strategies and developments:
5.3.4.1 Partnerships, Collaborations, and Agreements:
5.3.4.2 Product Launches and Product Expansions:
5.3.5 SWOT Analysis
5.4 Sanofi S.A.
5.4.1 Company Overview
5.4.2 Financial Analysis
5.4.3 Segmental and Regional Analysis
5.4.4 Research & Development Expense
5.4.5 Recent strategies and developments:
5.4.5.1 Acquisition and Mergers:
5.4.6 SWOT Analysis
5.5 Amway Corporation
5.5.1 Company Overview
5.5.2 Recent strategies and developments:
5.5.2.1 Partnerships, Collaborations, and Agreements:
5.5.2.2 Product Launches and Product Expansions:
5.5.3 SWOT Analysis
5.6 Bayer AG
5.6.1 Company Overview
5.6.2 Financial Analysis
5.6.3 Segmental and Regional Analysis
5.6.4 Research & Development Expense
5.6.5 Recent strategies and developments:
5.6.5.1 Product Launches and Product Expansions:
5.6.6 SWOT Analysis
5.7 Omega Protein Corporation (Cooke, Inc.)
5.7.1 Company Overview
5.7.2 SWOT Analysis
5.8 Pharmavite LLC (Otsuka Pharmaceutical Co., Ltd.) (Otsuka Holdings Co. Ltd)
5.8.1 Company Overview
5.8.2 Financial Analysis
5.8.3 Segmental & Regional Analysis
5.8.4 Research & Development Expense
5.8.5 SWOT Analysis
5.9 Koninklijke DSM N.V.
5.9.1 Company Overview
5.9.2 Financial Analysis
5.9.3 Segmental and Regional Analysis
5.9.4 Research & Development Expense
5.9.5 Recent strategies and developments:
5.9.5.1 Acquisition and Mergers:
5.9.6 SWOT Analysis
5.10. Nu Skin Enterprises, Inc.
5.10.1 Company Overview
5.10.2 Financial Analysis
5.10.3 Segmental Analysis
5.10.4 Research & Development Expenses
5.10.5 SWOT Analysis

TABLE 1 Germany Mineral Supplements Market, 2019 - 2022, USD Million
TABLE 2 Germany Mineral Supplements Market, 2023 - 2030, USD Million
TABLE 3 Germany Mineral Supplements Market by Sales Channel, 2019 - 2022, USD Million
TABLE 4 Germany Mineral Supplements Market by Sales Channel, 2023 - 2030, USD Million
TABLE 5 Germany Mineral Supplements Market by Formulation, 2019 - 2022, USD Million
TABLE 6 Germany Mineral Supplements Market by Formulation, 2023 - 2030, USD Million
TABLE 7 Germany Mineral Supplements Market by Application, 2019 - 2022, USD Million
TABLE 8 Germany Mineral Supplements Market by Application, 2023 - 2030, USD Million
TABLE 9 Germany Mineral Supplements Market by End-use, 2019 - 2022, USD Million
TABLE 10 Germany Mineral Supplements Market by End-use, 2023 - 2030, USD Million
TABLE 11 Germany Mineral Supplements Market by Product, 2019 - 2022, USD Million
TABLE 12 Germany Mineral Supplements Market by Product, 2023 - 2030, USD Million
TABLE 13 Key Information – Glanbia PLC
TABLE 14 Key Information – Nestle S.A
TABLE 15 Key Information – Herbalife nutrition Ltd.
TABLE 16 Key Information – Sanofi S.A.
TABLE 17 Key Information - Amway Corporation
TABLE 18 Key Information – Bayer AG
TABLE 19 key information – Omega Protein Corporation
TABLE 20 Key Information – Pharmavite LLC
TABLE 21 Key Information – Koninklijke DSM N.V.
TABLE 22 Key Information – Nu Skin Enterprises, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Germany Mineral Supplements Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Mineral Supplements Market
FIG 4 Porter’s Five Forces Analysis – Mineral Supplements Market
FIG 5 Germany Mineral Supplements Market share by Sales Channel, 2022
FIG 6 Germany Mineral Supplements Market share by Sales Channel, 2030
FIG 7 Germany Mineral Supplements Market by Sales Channel, 2019 - 2030, USD Million
FIG 8 Germany Mineral Supplements Market share by Formulation, 2022
FIG 9 Germany Mineral Supplements Market share by Formulation, 2030
FIG 10 Germany Mineral Supplements Market by Formulation, 2019 - 2030, USD Million
FIG 11 Germany Mineral Supplements Market share by Application, 2022
FIG 12 Germany Mineral Supplements Market share by Application, 2030
FIG 13 Germany Mineral Supplements Market by Application, 2019 - 2030, USD Million
FIG 14 Germany Mineral Supplements Market share by End-use, 2022
FIG 15 Germany Mineral Supplements Market share by End-use, 2030
FIG 16 Germany Mineral Supplements Market by End-use, 2019 - 2030, USD Million
FIG 17 Germany Mineral Supplements Market share by Product, 2022
FIG 18 Germany Mineral Supplements Market share by Product, 2030
FIG 19 Germany Mineral Supplements Market by Product, 2019 - 2030, USD Million
FIG 20 SWOT Analysis: Glanbia PLC
FIG 21 Recent strategies and developments: Nestle S.A.
FIG 22 SWOT Analysis: Nestle S.A
FIG 23 Recent strategies and developments: Herbalife nutrition Ltd.
FIG 24 SWOT Analysis: Herbalife nutrition Ltd.
FIG 25 Swot Analysis: Sanofi S.A.
FIG 26 Recent strategies and developments: Amway Corporation
FIG 27 SWOT Analysis: Amway Corporation
FIG 28 Swot Analysis: Bayer AG
FIG 29 Swot Analysis: Omega Protein Corporation
FIG 30 Swot Analysis: Pharmavite LLC
FIG 31 SWOT Analysis: Koninklijke DSM N.V
FIG 32 SWOT Analysis: Nu Skin Enterprises, Inc.