Germany Travel Bag Market Size, Share & Trends Analysis Report By Material (Soft-Side, and Hard-Side), By Luggage Type (Duffle, Backpacks, and Trolley), By Distribution Channel, By Price Range, and Forecast, 2023 - 2030

The Germany Travel Bag Market size is expected to reach $1.8 Billion by 2030, rising at a market growth of 3.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 43870.5 Thousand Units, experiencing a growth of 3.8% (2019-2022).

The travel bag market in Germany is a dynamic sector that reflects the diverse needs and preferences of travelers in the country. As a key player in the European travel industry, Germany boasts a robust industry for travel bags encompassing a wide range of products catering to various purposes, styles, and budgets. One of the significant factors driving the growth of the travel bag market in Germany is the country's thriving tourism industry. Whether for leisure, business, or adventure travel, consumers in Germany seek durable and versatile bags that can withstand the rigors of travel while also complementing their style.

There has been a noticeable trend towards eco-friendly and sustainable travel bags in Germany in recent years. With increasing awareness about environmental issues and the desire to reduce carbon footprints, many German consumers opt for bags made from recycled materials or produced through environmentally friendly manufacturing processes. Furthermore, the advancement of technology has also influenced the design and functionality of travel bags in Germany.

The COVID-19 pandemic has had a significant impact on the travel bag market in Germany, as it has on the travel industry as a whole. The global pandemic led to widespread travel restrictions, lockdowns, and a dramatic decrease in travel activity, resulting in a sharp decline in demand for travel bags. With fewer people traveling, especially for leisure purposes, sales of travel bags plummeted, forcing many retailers and brands to adapt their strategies to survive the challenging economic conditions. However, as vaccination efforts ramp up and travel restrictions gradually ease, there is optimism for a recovery in the travel bag market in Germany.

Market Trends

Rise in the e-commerce industry

The e-commerce industry has witnessed a remarkable rise in the travel bag market in Germany, reflecting a transformative shift in consumer behavior and preferences. One of the key drivers behind the growth of e-commerce in the travel bag market is the increasing penetration of internet services and the widespread adoption of smartphones and other digital devices across Germany. With easy access to online platforms, consumers now have the convenience of browsing through a wide range of travel bag options from the comfort of their homes or while on the go.

Another factor driving the growth of e-commerce in the travel bag market in Germany is the availability of a diverse range of products and brands online. E-commerce platforms provide German consumers access to a vast selection of travel bags, ranging from budget-friendly options to premium luxury brands. Furthermore, e-commerce offers greater convenience regarding payment options, delivery services, and hassle-free returns, further fueling its popularity among German consumers. With fast and reliable shipping services, consumers can quickly receive their purchased travel bags at their doorstep, eliminating the need to visit physical stores.

According to the International Trade Administration, in 2022, the e-commerce industry in Germany experienced robust growth, with total sales estimated at USD 141.2 billion, representing an impressive 11% increase compared to 2021. The online population in Germany is expected to climb from 62.4 million in 2020 to an estimated 68.4 million by 2025.

In 2022, the industry's online presence in Germany soared to a substantial 80%, securing its place as the third highest globally in terms of online industry penetration. Amidst this flourishing digital landscape, the travel bag market in Germany witnessed a parallel surge as consumers increasingly turned to online platforms to fulfill their travel needs, contributing to the overall growth trajectory of the e-commerce sector. Hence, the confluence of internet accessibility, diverse product availability, and convenient services has propelled the growth of e-commerce in Germany's travel bag market, reshaping consumer shopping habits and preferences.

Increasing popularity of backpacks

In recent years, backpacks have experienced a surge in popularity within the travel bag market in Germany, reflecting changing consumer preferences and lifestyles. Unlike traditional suitcases or duffel bags, backpacks offer hands-free convenience, allowing German travelers to easily navigate crowded airports, train stations, and city streets. They come in various sizes and designs, catering to different travel styles and preferences. Whether it's a compact daypack for exploring a city, a rugged hiking backpack for outdoor adventures, or a spacious backpacking pack for long-term travel, there's a backpack to suit every need.

Additionally, the increasing popularity of backpacks in Germany reflects a broader cultural shift towards experiential travel. Modern German travelers increasingly seek authentic and immersive experiences, whether trekking through remote landscapes, exploring vibrant city neighborhoods, or engaging with local cultures.

Furthermore, the rise of digital nomadism and remote work has also contributed to the growing demand for backpacks in Germany. As more people embrace flexible work arrangements and the opportunity to work from anywhere, they require travel bags that can accommodate their tech gadgets, work essentials, and personal belongings while on the move. Thus, the surge in backpack popularity in Germany mirrors a cultural shift towards hands-free convenience and the embrace of remote work, reflecting evolving lifestyles and preferences in the modern era.

Competition Analysis

In Germany, the travel bag market boasts many companies catering to travelers' diverse needs, whether for leisure or business purposes. From renowned brands with a rich heritage to innovative startups offering cutting-edge designs, the German travel bag market is characterized by its variety and quality. One prominent player in the German travel bag market is Rimowa. Established in Cologne in 1898, the company has cemented its reputation for crafting high-quality luggage renowned for its durability and distinctive design. With a focus on innovative materials such as aluminum and polycarbonate, Rimowa's products cater to the discerning traveler seeking style and functionality.

Another key player in the German travel bag market is Deuter. Founded in 1898 in Augsburg, Deuter initially gained recognition for producing mailbags and tents before transitioning into the outdoor and travel gear sector. Specializing in backpacks, Deuter offers a wide range of travel bags designed for various purposes, from hiking and camping to urban commuting. 

Germany also has a thriving ecosystem of niche and boutique travel bag companies catering to specific industry segments. For instance, Vaude, headquartered in Tettnang, specializes in sustainable outdoor gear, including eco-friendly travel bags made from recycled materials. The brand's commitment to environmental responsibility has garnered praise from environmentally conscious consumers, positioning Vaude as a leading choice for sustainable travel gear in Germany.

In addition to these established players, the German travel bag market is witnessing the emergence of innovative startups leveraging technology and design to disrupt the industry. Companies like Horizn Studios, based in Berlin, are reimagining travel bags for the digital age, incorporating features such as built-in power banks and GPS tracking for added convenience and security. With a focus on sleek aesthetics and smart functionality, these startups are attracting a younger demographic of tech-savvy travelers seeking cutting-edge solutions for their travel needs. From timeless luxury luggage to eco-friendly backpacks and tech-savvy smart bags, German consumers have many choices, ensuring they can find the perfect travel companion for their journeys near and far.

List of Key Companies Profiled

• LVMH SE (RIMOWA GmbH)
• Samsonite International S.A.
• Kering S.A
• Ace Co. Ltd.
• VIP Industries Limited
• DELSEY PARIS
• United States Luggage Company, LLC.
• Travelpro Products, Inc. (MidOcean US Advisor, LP)
• Targus

Germany Travel Bag Market Report Segmentation

By Material

• Soft-Side
• Hard-Side

By Luggage Type

• Duffle
• Backpacks
• Trolley

By Distribution Channel

• Specialty Stores
• Supermarkets/Hypermarkets
• Online Stores
• Factory Outlets
• Others

By Price Range

• Medium Range
• Low Range
• Premium

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Germany Travel Bag Market, by Material
1.4.2 Germany Travel Bag Market, by Luggage Type
1.4.3 Germany Travel Bag Market, by Distribution Channel
1.4.4 Germany Travel Bag Market, by Price Range
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Opportunities
2.2.3 Market Restraints
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter’s Five Forces Analysis

Chapter 3. Strategies Deployed in Travel Bag Market

Chapter 4. Germany Travel Bag Market
4.1 Germany Travel Bag Market by Material
4.2 Germany Travel Bag Market by Luggage Type
4.3 Germany Travel Bag Market by Distribution Channel
4.4 Germany Travel Bag Market by Price Range

Chapter 5. Company Profiles – Global Leaders
5.1 LVMH SE (RIMOWA GmbH)
5.1.1 Company Overview
5.1.2 Financial Analysis
5.1.3 Segmental and Regional Analysis
5.1.4 Recent strategies and developments:
5.1.4.1 Product Launches and Product Expansions:
5.1.4.2 Geographical Expansions:
5.1.5 SWOT Analysis
5.2 Samsonite International S.A.
5.2.1 Company Overview
5.2.2 Financial Analysis
5.2.3 Regional Analysis
5.2.4 Research & Development Expenses
5.2.5 Recent strategies and developments:
5.2.5.1 Partnerships, Collaborations, and Agreements:
5.2.5.2 Product Launches and Product Expansions:
5.2.5.3 Geographical Expansions:
5.2.6 SWOT Analysis
5.3 Kering S.A
5.3.1 Company Overview
5.3.2 Financial Analysis
5.3.3 Segmental and Regional Analysis
5.3.4 Recent strategies and developments:
5.3.4.1 Geographical Expansions:
5.3.5 SWOT Analysis
5.4 Ace Co. Ltd.
5.4.1 Company Overview
5.4.2 SWOT Analysis
5.5 VIP Industries Limited
5.5.1 Company Overview
5.5.2 Recent strategies and developments:
5.5.2.1 Product Launches and Product Expansions:
5.5.3 SWOT Analysis
5.6 DELSEY PARIS
5.6.1 Company Overview
5.6.2 Recent strategies and developments:
5.6.2.1 Product Launches and Product Expansions:
5.6.2.2 Geographical Expansions:
5.6.3 SWOT Analysis
5.7 United States Luggage Company, LLC.
5.7.1 Company Overview
5.8 Targus
5.8.1 Company Overview
5.8.2 SWOT Analysis

TABLE 1 Germany Travel Bag Market, 2019 - 2022, USD Million
TABLE 2 Germany Travel Bag Market, 2023 - 2030, USD Million
TABLE 3 Germany Travel Bag Market, 2019 - 2022, Thousand Units
TABLE 4 Germany Travel Bag Market, 2023 - 2030, Thousand Units
TABLE 5 Germany Travel Bag Market by Material, 2019 - 2022, USD Million
TABLE 6 Germany Travel Bag Market by Material, 2023 - 2030, USD Million
TABLE 7 Germany Travel Bag Market by Material, 2019 - 2022, Thousand Units
TABLE 8 Germany Travel Bag Market by Material, 2023 - 2030, Thousand Units
TABLE 9 Germany Travel Bag Market by Luggage Type, 2019 - 2022, USD Million
TABLE 10 Germany Travel Bag Market by Luggage Type, 2023 - 2030, USD Million
TABLE 11 Germany Travel Bag Market by Luggage Type, 2019 - 2022, Thousand Units
TABLE 12 Germany Travel Bag Market by Luggage Type, 2023 - 2030, Thousand Units
TABLE 13 Germany Travel Bag Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 14 Germany Travel Bag Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 15 Germany Travel Bag Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 16 Germany Travel Bag Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 17 Germany Travel Bag Market by Price Range, 2019 - 2022, USD Million
TABLE 18 Germany Travel Bag Market by Price Range, 2023 - 2030, USD Million
TABLE 19 Germany Travel Bag Market by Price Range, 2019 - 2022, Thousand Units
TABLE 20 Germany Travel Bag Market by Price Range, 2023 - 2030, Thousand Units
TABLE 21 key Information – LVMH SE
TABLE 22 Key Information – Samsonite International S.A.
TABLE 23 Key Information – Kering S.A
TABLE 24 Key Information – Ace Co. Ltd.
TABLE 25 Key Information – VIP Industries Limited
TABLE 26 Key Information – DELSEY PARIS
TABLE 27 Key Information – United States Luggage Company, LLC.
TABLE 28 Key Information – Targus

List of Figures
FIG 1 Methodology for the research
FIG 2 Germany Travel Bag Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Travel Bag Market
FIG 4 Porter’s Five Forces Analysis - Travel Bag Market
FIG 5 Germany Travel Bag Market share by Material, 2022
FIG 6 Germany Travel Bag Market share by Material, 2030
FIG 7 Germany Travel Bag Market by Material, 2019 - 2030, USD Million
FIG 8 Germany Travel Bag Market share by Luggage Type, 2022
FIG 9 Germany Travel Bag Market share by Luggage Type, 2030
FIG 10 Germany Travel Bag Market by Luggage Type, 2019 - 2030, USD Million
FIG 11 Germany Travel Bag Market share by Distribution Channel, 2022
FIG 12 Germany Travel Bag Market share by Distribution Channel, 2030
FIG 13 Germany Travel Bag Market by Distribution Channel, 2019 - 2030, USD Million
FIG 14 Germany Travel Bag Market share by Price Range, 2022
FIG 15 Germany Travel Bag Market share by Price Range, 2030
FIG 16 Germany Travel Bag Market by Price Range, 2019 - 2030, USD Million
FIG 17 SWOT Analysis: RIMOWA GmbH
FIG 18 SWOT Analysis: Samsonite International S.A.
FIG 19 SWOT Analysis: Kering S.A
FIG 20 SWOT Analysis: Ace Co. Ltd.
FIG 21 SWOT Analysis: VIP Industries Limited
FIG 22 SWOT Analysis: DELSEY PARIS
FIG 23 SWOT Analysis: Targus