The Global Glueless Wigs Market size is expected to reach $1.1 billion by 2030, rising at a market growth of 6.0% CAGR during the forecast period. In the year 2022, the market attained a volume of 7,855.6 thousand units, experiencing a growth of 6.9% (2019-2022).
Wigs, once associated with specific occasions or theatrical performances, are widely accepted in mainstream culture. The normalization of wig usage has expanded the market audience, with individuals from various demographics exploring wigs, including glueless options, as part of their regular beauty routine. Therefore, the commercial segment captured $643.6 million revenue in 2022. Wigs, including these, have been featured in multiple forms of media, including movies, television shows, and fashion magazines. As characters and celebrities showcase different hairstyles seamlessly, the concept of wearing wigs has become normalized, encouraging broader acceptance among the general population. Some of the factors impacting the market are the growing influence of social media and beauty influencers, increased awareness of hair loss issues, and poor quality of concerns.
Beauty influencers leverage platforms like Instagram, YouTube, and TikTok to showcase their experiences with these visually. Through tutorials, transformation videos, and before-and-after images, influencers provide a firsthand look at the application, styling, and overall versatility of these. The visual impact of these representations encourages followers to consider and explore these for themselves. Beauty influencers often set the tone for fashion and beauty trends on social media. Additionally, Increased awareness empowers individuals to make informed choices about addressing hair loss. These provide a non-invasive, reversible, and stylish option for those dealing with hair loss, giving individuals a sense of control over their appearance and choices. Hair loss can be temporary, caused by medical treatments, stress, or hormonal changes. These offer a temporary and non-committal solution, allowing individuals to maintain a natural and stylish appearance while waiting for their natural hair to regrow. Increased awareness of hair loss issues has been a pivotal factor in driving the growth of the market.
However, one common challenge in the market is the varying quality of products. Some consumers may encounter issues such as tangling, shedding, or an unnatural appearance. Ensuring consistent and high-quality manufacturing standards is essential to build trust among consumers and maintain the positive reputation of glueless wigs. Poor quality can result in negative consumer reviews and word-of-mouth publicity. Once trust is broken, individuals may switch to alternative brands or revert to traditional wig options, hindering the growth potential for brands with poor-quality market.
On the basis of distribution channel, the market is divided into specialty stores, hair salons, online sales channel, and others. In 2022, the specialty stores segment dominated the market with maximum revenue share. Specialty stores focusing on beauty and haircare typically have dedicated sections or departments specifically for wigs, including glueless ones. This ensures that consumers can access a diverse range of glueless wigs, catering to different styles, textures, and lengths. The specialization of these stores enhances the overall shopping experience for individuals seeking specific wig products.
By product, the market is categorized into synthetic wigs, human hair wigs, and animal hair wigs. The human hair wigs segment covered a considerable revenue share in the market in 2022. Human hair wigs are exceptionally natural as the hair is sourced from real human donors. Human hair's texture, movement, and shine closely mimic natural hair, making it difficult for others to discern whether it's a wig. This realistic look is a major factor driving the demand for human hair wigs. The natural properties of human hair contribute to the comfort and breathability of human hair wigs.
Based on application, the market is classified into personal and commercial. In 2022, the commercial segment witnessed the largest revenue share in the market. Beauty salons and hairstylists within the commercial segment often incorporate these into their services. These professionals use these to offer clients a wide range of hairstyling options without the need for permanent changes to natural hair. This professional use contributes to the widespread adoption of glueless wigs and increases consumer visibility. The commercial segment provides training and education on using these to hairstylists and beauty professionals.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 711.1 Million |
| Market size forecast in 2030 | USD 1.1 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 6% from 2023 to 2030 |
| Number of Pages | 319 |
| Number of Table | 690 |
| Quantitative Data | Volume in Thousand Units, Revenue in USD Million, and CAGR from 2019 to 2030 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Product, Distribution Channel, Application, Region |
| Country scope |
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| Companies Included | Qingdao Urjoy wigs co., Ltd., MYFIRSTWIG, April Lace Wigs, Wowafrican Electronic Commerce Co., LTD, UniWigs, Divas Lace Wigs, BESTLACEWIGS, Nadula Hair (Hong Kong Longqi Limited), RPGSHOW, and Shake-N-Go, Inc. |
| Growth Drivers |
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| Restraints |
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Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. North America is a trend-setting region with a strong influence on global fashion and beauty trends. The prevalence of online retail and e-commerce platforms in North America has significantly expanded the market. Celebrity endorsements and the influence of beauty influencers play a substantial role in shaping consumer preferences in North America.
Free Valuable Insights: The Global Glueless Wigs Market size to reach USD 1.1 Billion by 2030
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Qingdao Urjoy wigs co., Ltd., MYFIRSTWIG, April Lace Wigs, Wowafrican Electronic Commerce Co., LTD, UniWigs, Divas Lace Wigs, BESTLACEWIGS, Nadula Hair (Hong Kong Longqi Limited), RPGSHOW, and Shake-N-Go, Inc.
By Application (Volume, Thousand Units, USD Million, 2019 to 2030)
By Product (Volume, Thousand Units, USD Million, 2019 to 2030)
By Distribution Channel (Volume, Thousand Units, USD Million, 2019 to 2030)
By Geography (Volume, Thousand Units, USD Million, 2019 to 2030)
This Market size is expected to reach $1.1 billion by 2030.
Growing influence of social media and beauty influencers are driving the Market in coming years, however, Poor quality of glueless wigs concerns restraints the growth of the Market.
Qingdao Urjoy wigs co., Ltd., MYFIRSTWIG, April Lace Wigs, Wowafrican Electronic Commerce Co., LTD, UniWigs, Divas Lace Wigs, BESTLACEWIGS, Nadula Hair (Hong Kong Longqi Limited), RPGSHOW, and Shake-N-Go, Inc.
In the year 2022, the market attained a volume of 7,855.6 thousand units, experiencing a growth of 6.9% (2019-2022).
The Synthetic Wigs segment is registering maximum revenue in the Market by Product in 2022; thereby, achieving a market value of $580.1 Million by 2030.
The North America region is generating the highest revenue in the Market by Region in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $404.3 Million by 2030.
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