“Global Hair Mask Market to reach a market value of 1.66 Billion by 2031 growing at a CAGR of 10.9%”
The Global Hair Mask Market size is expected to reach $1.66 billion by 2031, rising at a market growth of 10.9% CAGR during the forecast period. In the year 2023, the market attained a volume of 53,954.5 thousand units (200 grams), experiencing a growth of 15.5% (2020-2023).
The influence of social media and beauty influencers in the region has significantly driven the demand for hair care products, including hair masks. The increasing focus on personal grooming and adopting Western beauty trends has further fueled the market growth in the Asia Pacific region. Therefore, the Asia Pacific region generated 1/4th revenue share in the market in 2023. In terms of volume, 55,037.9 thousand units of hair masks are expected to be utilized in this region by the year 2031. The growth in this region can be attributed to the rising awareness of hair care and beauty products, increasing urbanization, and the growing middle-class population with higher disposable incomes. The expanding e-commerce in countries like China, India, and Japan has also made hair masks more accessible to a broader consumer base. Moreover,
The self-care and wellness trend contributes to the heightened awareness of hair health. People are investing more time and resources into grooming and personal care, viewing it as an integral part of their well-being. Hair masks, which offer a spa-like treatment at home, are becoming popular as part of these self-care rituals. Additionally, the influence of social media and beauty influencers is further amplifying the demand for natural and organic hair masks. Influencers often highlight the benefits of using clean and green beauty products, sharing their personal experiences and endorsements with their followers. This type of word-of-mouth marketing can be incredibly powerful, increasing consumer trust and a higher likelihood of product adoption. As a result, the demand for natural and organic hair masks is expected to grow significantly in the coming years.
However, Manufacturers of natural hair masks also face challenges in ensuring product stability and longevity without compromising on the natural formulation. Developing effective preservative systems that are both natural and safe is a complex task, often requiring significant research and development investment. These challenges in formulation and preservation can lead to higher production costs, passed on to consumers, further limiting the market for natural hair masks. Thus, natural hair masks' limited shelf life and storage challenges are impeding the market's growth.
Based on product, the market is divided into thermal steam mask and steam-free mask. The steam-free mask segment acquired 70% revenue share in the market in 2023. In terms of volume, 68,893.6 thousand units of Steam-free sleep masks are expected to be utilized by the year 2031. Steam-free masks are easy to use without additional heat or special equipment, which appeals to consumers seeking a more straightforward, no-fuss hair care solution. These masks often contain rich ingredients designed to hydrate, strengthen, and protect hair without heat, making them suitable for a broader range of hair types and concerns.
On the basis of application, the market is segmented into individual and professional. In 2023, the individual segment attained 33% revenue share in the market. In terms of volume, 34,432.1 thousand units of conventional hair masks are expected to be utilized by individuals by the year 2031. This growth can be attributed to the rising trend of at-home hair care routines, as more consumers opt for DIY hair treatments to maintain healthy, nourished hair without visiting a salon. The increasing availability of hair masks in retail and e-commerce channels, as well as a growing awareness of hair health and the benefits of using specialized products, have contributed to the demand in the individual segment.
Based on distribution channel, the market is categorized into offline and online. In 2023, the offline segment registered 64% revenue share in the market. In terms of volume, 58,865.3 thousand units of hair masks are expected to be sold through offline channel by the year 2031. This is primarily due to the continued preference for traditional shopping experiences, where consumers can physically inspect and purchase hair masks from brick-and-mortar stores such as supermarkets, drugstores, beauty salons, and specialty stores. The offline segment benefits from the ability to provide immediate product availability, personalized shopping experiences, and the ability for customers to consult with store staff about the best product for their hair care needs.
By nature, the market is divided into organic and conventional. In 2023, the conventional segment registered 72% revenue share in the market. In terms of volume, 76,544.3 thousand units of conventional hair masks are expected to be utilized by the year 2031. This can be attributed to the long-standing popularity of conventional hair masks, which often contain a mix of synthetic ingredients known for their immediate and effective results. These products are widely available, are more affordable, and are commonly used by consumers seeking quick and targeted solutions for common hair concerns such as dryness, damage, and frizz.
Based on hair type, the market is divided into dry, frizzy, curly, and others. In 2023, the frizzy hair segment procured 27% revenue share in the market. In terms of volume, 27,415.3 thousand units of hair masks for frizzy hair are expected to be utilized by the year 2031. Frizz is a common concern for many individuals, especially in humid climates, and it is often linked to dryness, damage, and lack of moisture retention. Hair masks designed to combat frizz, smooth the hair cuticle, and restore its natural texture have become increasingly popular. The growing awareness of frizz-reducing hair treatments and the demand for products that provide long-lasting smoothness and manageability have contributed to the growth of this segment.
Free Valuable Insights: Global Hair Mask Market size to reach USD 1.66 Billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 37% revenue share in the market in 2023. In terms of volume, 55,037.9 thousand units of hair masks are expected to be utilized in this region by the year 2031. This dominance can be attributed to the high consumer awareness regarding hair care products, numerous established hair care brands, and a strong retail infrastructure that facilitates the widespread availability of hair masks. The increasing trend of self-care and at-home beauty treatments has also contributed to the market growth in this region. Additionally, the high disposable income and the willingness of consumers to spend on premium hair care products further bolster the market.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 760.9 Million |
| Market size forecast in 2031 | USD 1.66 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 10.9% from 2024 to 2031 |
| Quantitative Data | Volume in Thousand Units (200 Grams), Revenue in USD Billion, and CAGR from 2020 to 2031 |
| Number of Pages | 423 |
| Tables | 989 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Material Type, Product, Distribution Channel, Region |
| Country scope |
|
| Companies Included | L'Oréal S.A., Shiseido Company Limited, Unilever PLC, Henkel AG & Company KGaA, The Procter & Gamble Company, Johnson & Johnson, Revlon, Inc. (MacAndrews & Forbes), Kao Corporation, Davines S.p.A. |
By Nature (Volume, Thousand Units, USD Billion, 2020-2031)
By Application (Volume, Thousand Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
By Hair Type (Volume, Thousand Units, USD Billion, 2020-2031)
By Product (Volume, Thousand Units, USD Billion, 2020-2031)
By Geography (Volume, Thousand Units, USD Billion, 2020-2031)
Our team of dedicated experts can provide you with attractive expansion opportunities for your business.
![Europe Hair Mask Market Size, Forecast Trend Report [2031]](https://www.kbvresearch.com/upload/cover/europe-hair-mask-market.jpg "Europe Hair Mask Market Size, Forecast Trend Report [2031]")
Unique Offerings 