“Global Hair Perfume Market to reach a market value of 12 Billion by 2031 growing at a CAGR of 5.4%”
The Global Hair Perfume Market size is expected to reach $12 billion by 2031, rising at a market growth of 5.4% CAGR during the forecast period.
Oriental fragrances are known for their rich, warm, and exotic qualities, which appeal to consumers seeking a more luxurious and distinctive scent profile. The deep, sensual notes of spices, resins, and exotic woods often associated with oriental perfumes create a sense of luxury and sophistication that attracts individuals looking for a unique and memorable fragrance experience. Oriental fragrances are often associated with luxury and premium products. The trend towards indulgence and high-end personal care items has increased demand for oriental hair perfumes perceived as exclusive and sophisticated. Consumers looking for luxury experiences are drawn to the opulence and richness of oriental scents. Thus, the oriental segment procured 11% revenue share in the market.
Hair perfumes offer a convenient way to refresh and maintain a pleasant scent throughout the day, especially for individuals constantly moving. Many hair perfumes provide fragrance and offer additional benefits like conditioning, shine, and UV protection, making them a practical addition to personal care routines. Thus, rising consumer awareness and demand for personal care products drive the market's growth. Additionally, hair perfumes become an integral part of these routines, appealing to those who seek to maintain a polished and attractive appearance. In conclusion, increased disposable income worldwide is driving the market's growth.
However, in emerging markets, where disposable incomes are generally lower, the high cost of premium hair perfumes poses a significant barrier. Consumers in these regions are less likely to spend on luxury personal care products, focusing instead on more affordable options. Thus, the high cost of premium hair perfumes hinders the market's growth.
Based on product, the market is divided into floral, fruity, woody, oriental, and others. The fruity segment attained 28% revenue share in the market in 2023. Fruity scents are known for their refreshing and uplifting qualities. They evoke a sense of vitality and rejuvenation, highly desirable in personal care products.
On the basis of application, the market is segmented into men and women. The women segment recorded 72% revenue share in the market in 2023. Women are often more attuned to fashion and beauty trends, including specialty products like hair perfumes.
By distribution channel, the market is divided into hypermarkets & supermarkets, convenience stores, specialty stores, online, and others. In 2023, the hypermarkets & supermarkets segment registered 35% revenue share in the market. These retail formats offer a broad selection of products, including various brands and types of hair perfumes.
Free Valuable Insights: Global Hair Perfume Market size to reach USD 12 Billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 30% revenue share in the market. The Asia-Pacific region has experienced significant economic growth, leading to a rising middle class with increased disposable income.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 8 Billion |
| Market size forecast in 2031 | USD 12 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 5.4% from 2024 to 2031 |
| Number of Pages | 226 |
| Number of Tables | 380 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Product, Distribution Channel, Application, Region |
| Country scope |
|
| Companies Included | Byredo (PUIG, S.L.), LVMH SE, Jennifer McKay Design Inc. (DefineMe), Diptyque SAS (Manzanita Capital UK LLP), NEST Fragrances (North Castle Partners, LLC), Jo Malone London (The Estee Lauder Companies, Inc.), Unilever PLC, L'OCCITANE Group, Percy & Reed Product Limited and Chanel S.A. |
By Application
By Product
By End User
By Geography
This Market size is expected to reach $12 billion by 2031.
Expansion of retail and e-commerce channels are driving the Market in coming years, however, High cost of premium hair perfumes restraints the growth of the Market.
Byredo (PUIG, S.L.), LVMH SE, Jennifer McKay Design Inc. (DefineMe), Diptyque SAS (Manzanita Capital UK LLP), NEST Fragrances (North Castle Partners, LLC), Jo Malone London (The Estee Lauder Companies, Inc.), Unilever PLC, L'OCCITANE Group, Percy & Reed Product Limited and Chanel S.A.
The expected CAGR of this Market is 5.4% from 2024 to 2031.
The Floral segment is leading the Market by Product in 2023; thereby, achieving a market value of $4.5 billion by 2031.
The Europe region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4.3 billion by 2031.
Our team of dedicated experts can provide you with attractive expansion opportunities for your business.
![LAMEA Hair Perfume Market Size, Share, Report [2031]](https://www.kbvresearch.com/upload/cover/lamea-hair-perfume-market.jpg "LAMEA Hair Perfume Market Size, Share, Report [2031]")
![Europe Hair Perfume Market Size, Share, Report [2031]](https://www.kbvresearch.com/upload/cover/europe-hair-perfume-market.jpg "Europe Hair Perfume Market Size, Share, Report [2031]")
Unique Offerings 