The Global Hard Tea Market size is expected to reach $9 billion by 2028, rising at a market growth of 23.7% CAGR during the forecast period.
A Hard Tea is simply tea-based water with any flavor, little alcohol concentration, and no to low sugar content. Tea is one of the most consumed beverages across the world, barring water. Traditional and herbal teas are both beneficial to one's health. Tea is becoming more popular as customers seek more variety and more natural, uncomplicated foods and beverages. Tea comes in more than 3,000 different types. In a competitive market, sourcing indigenous teas and tastes might help a tea stand out. New varieties of tea-infused alcoholic beverage specialty have generated a burgeoning alcoholic tea industry. Real tea or fake tea flavoring can be used to make tea-infused cocktails as well as flavored malt beverages.
Alcohol is also one of the most widely consumed beverages worldwide. Because of the flavor and benefits that alcohol brings, consumer perceptions of its consumption are shifting in a positive direction. Growing alcohol usage has resulted in the development of creative product offerings based on alcohol, such as alcohol-infused items like hard tea, which are gaining popularity in the current market. Hard tea is available in two types viz. low alcohol hard tea as well as high alcohol hard tea. Hard tea infused with beer is a low-alcohol beverage, but hard tea infused with rum or whiskey is a high-alcohol beverage that is given according to consumer preferences.
The demand for hard teas is being fueled by the vast availability of flavors in both offline and online marketplaces. Lemon-flavored hard teas are becoming increasingly popular as the relevance of immunity-boosting foods and beverages grows. Due to the pandemic, holistic health is at the center of consumers' attention. Citrus flavors are well-liked by customers since they are well-suited to healthier alcoholic beverages. Moreover, citrus-flavored beverages complement alcoholic beverages by assisting in the creation of a refreshing beverage that is well-liked by a large audience. Lemon-flavored drinks are becoming more popular as the demand for margaritas, mojitos, and ready-to-drink cocktails grow. Companies are also experimenting with other teas with lemonade, such as green, white, and oolong.
Consumers of alcoholic beverages have changed their habits as a result of the COVID-19 pandemic. Due to rising health concerns, governments and authorities of various countries are considering the usage of low-alcohol beverages. Furthermore, the pandemic has raised the demand for internet delivery services. Several market players have joined these platforms to help promote product sales. The pandemic has also increased the demand for online retail transactions across all industries. Customers nowadays are willing to buy alcoholic beverages online. In addition, the demand for healthy beverages is also being driven by the popularity of tea beverages like cold brew tea, hard kombucha, and other hard beverages. Hence, the demand for hard teas, particularly on online sale channels, has significantly increased. The hard tea market witnessed increased growth during the pandemic.
Tea use tends to reduce the incidence of serious heart diseases, such as blood clots and heart attack, according to various research and studies, including animal trials. Hard tea has anti-inflammatory qualities that aid in the healing of artery tissue. This reduces the tendency of inflammation, which can disrupt blood flow and lead to blood clotting. Drinking tea may also aid in the reduction of high blood pressure and cholesterol levels. People who consume a moderate and appropriate amount of hard tea have a significantly lower risk of heart attack and considerably lower levels of harmful LDL cholesterol.
Tea aids in digestion and can be used to cure a variety of ailments, including nausea, stomachache, and diarrhea. Ginger tea is a herbal drink that has long been used to relieve stomach discomfort in several countries all over the world. Gingerol and shogaol are substances that assist to relax the stomach lining and avoid vomiting. The high quantities of antioxidants, as well as menthol in peppermint tea, can assist to ease an upset stomach. Tea also comprises tannins, which can majorly help in reducing inflammation in the intestine. This can help in relieving stomachaches as well as the treatment of irritable bowel syndrome.
Tannins, a type of chemical found in tea, are abundant. Tannins present in certain meals can pile up iron in the body of the consumer, making it inaccessible for absorption across the digestive tract. Iron deficiency is one of the most frequent nutrient deficits globally, and for a person with already low iron levels, drinking too much tea might make things worse. Tea tannins are more likely to prevent iron absorption from plant-based diets than from animal-based foods. As a result, consumers with strict diet routines would have to carefully regulate their tea intake, due to which, the consumption of hard tea would be reduced.
Based on ABV (%), the market is segmented into 2%-5% and More than 5.1%. In 2021, the 2-5% segment procured the largest revenue share of the hard tea market. The rising growth of the segment is attributed to the increasing demand for low-content alcoholic beverages. A growing number of health-conscious people are driving the demand for beverages with an alcohol content of less than 5%.
Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Online, and Others. In 2021, the online segment garnered a significant revenue share of the hard tea market. The COVID-19 pandemic has prompted the development of various e-commerce platforms selling alcoholic beverages. The demand for delivery services for alcohol has increased as a result of stay-at-home orders. The loosening of laws in the United States has resulted in an increase in the number of stores moving their operations online.
Based on Flavor, the market is segmented into Lemon, Raspberry, Peach, Orange, and Others. In 2021, the lemon segment witnessed the largest revenue share of the hard tea market. The constantly rising growth of this segment is owing to the rising popularity of lemon-flavored drinks among consumers all over the world. Moreover, another factor that is driving the growth of this segment is the nutritional benefits of lemon and its juice. Lemons are considered as an excellent source of vitamin C anti-oxidant.
| Report Attribute | Details |
|---|---|
| Market size value in 2021 | USD 2.1 Billion |
| Market size forecast in 2028 | USD 9 Billion |
| Base Year | 2021 |
| Historical Period | 2018 to 2020 |
| Forecast Period | 2022 to 2028 |
| Revenue Growth Rate | CAGR of 23.7% from 2022 to 2028 |
| Number of Pages | 182 |
| Number of Tables | 360 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | ABV (%), Flavor, Distribution Channel, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Egypt, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. In 2021, North America accounted for the largest revenue share of the hard tea market. The prevalence of key market players in the region drives demand for hard teas in the region. Numerous new hard tea brands have emerged in the region as a result of the pandemic. Low-alcohol beverages are being offered by manufacturers in the region. Therefore, the growth of the regional hard tea market is bolstering.
Free Valuable Insights: Global Hard Tea Market size to reach USD 9 Billion by 2028
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Molson Coors Beverage Company, The Boston Beer Company, Inc., The Pabst Brewing Company (Blue Ribbon Intermediate Holdings, LLC), Two Chicks Drinks, LLC, Blue Point Brewing Company (Anheuser-Busch InBev SA/NV), Loverboy, Inc., Bold Rock Hard Cider (Craft Revolution LLC), Crook & Marker LLC, Nude Beverages, and Cisco Brewers, Inc.
By ABV (%)
By Distribution Channel
By Flavor
By Geography
The hard tea market size is projected to reach USD 9 billion by 2028.
Enhances heart health and boosts energy are driving the market in coming years, however, Linked with iron deficiency in the consumer limited the growth of the market.
Molson Coors Beverage Company, The Boston Beer Company, Inc., The Pabst Brewing Company (Blue Ribbon Intermediate Holdings, LLC), Two Chicks Drinks, LLC, Blue Point Brewing Company (Anheuser-Busch InBev SA/NV), Loverboy, Inc., Bold Rock Hard Cider (Craft Revolution LLC), Crook & Marker LLC, Nude Beverages, and Cisco Brewers, Inc.
The demand for hard teas, particularly on online sale channels, has significantly increased. The hard tea market witnessed increased growth during the pandemic.
The Supermarket/Hypermarket segment acquired maximum revenue share in the Global Hard Tea Market by Distribution Channel in 2021, thereby, achieving a market value of $5.54 billion by 2028.
The North America market dominated the Global Hard Tea Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $3.92 billion by 2028.
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