Global In-App Advertising Market By Platform (Android, iOS and Others) By Type (Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Others) By Application (Messaging, Entertainment, Online Shopping, Gaming, Payments & Ticketing and Others)

Analysis of Market Size & Trends

The Global In-app Advertising Market size is expected to reach $220 billion by 2025, rising at a market growth of 18.8% CAGR during the forecast period.

In today's internet-driven marketing, In-app advertising has become prominent and a preferred mode of promotion. In-app advertising is done through various modes including banner advertisements, video advertisements, and interstitials. These are used for promoting several brands and products. Nowadays, advertisers leverage in-app Private Marketplaces (PMPs) for improving campaign return-on-investment (ROI) and offer protection against fraudulent methods.

Global In-App Advertising Market Size

In-app advertising offers companies sophisticated data tracking and audience targeting features. It further enables marketers to reach customers with accuracy, being an effective medium to capture the consumers? attention. Also, advertisers can connect geo-location data for ensuring that they can reach users at the right place and time. Several smartphone users tend to spend a huge amount of their routing in using applications for messaging, voice/video calling, ticket booking, and gaming. Application-based advertising can be integrated easily with such applications to reach prospective customers.

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Global In-App Advertising Market Share

Based on Platform, the market is segmented into Android, iOS and Others. Based on Type, the market is segmented into Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Others. Banner ads segment was dominant in the market. Nevertheless, the interstitial ads segment shows a strong potential to emerge as the fastest-growing segment during the forecast period. Interstitial ads or full-screen ads consist of a video, image, or text that is shown during transitions in a mobile application. These ads are streamlined with pauses or breaks in the content, due to which, they become less intrusive and provide a more immersive experience. Based on Application, the market is segmented into Messaging, Entertainment, Online Shopping, Gaming, Payments & Ticketing and Others. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

KBV Cardinal Matrix

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., Twitter, Inc., Apple, Inc., Google, Inc., The Rubicon Project, Inc., InMobi Pte Ltd., Microsoft Corporation, Verizon Communications, Inc., Tapjoy, Inc. and Chartboost, Inc. Based on the Analysis presented in the Cardinal matrix, Apple, Inc., Microsoft Corporation, Google, Inc., Facebook, Inc., and Verizon Communications, Inc. are some of the forerunners in the In-App Advertising Market.

Scope of the In-App Advertising Market Analysis

Market Segmentation:

By Platform

• Android
• iOS
• Others

By Type

• Banner Ads
• Rich Media Ads
• Interstitial Ads
• Video Ads
• Others

Application

• Messaging
• Entertainment
• Online Shopping
• Gaming
• Payments and Ticketing
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• Facebook, Inc.
• Twitter, Inc.
• Apple, Inc.
• Google, Inc.
• The Rubicon Project, Inc.
• InMobi Pte Ltd.
• Microsoft Corporation
• Verizon Communications, Inc.
• Tapjoy, Inc.
• Chartboost, Inc.