The Global Interactive Video Wall Market size is expected to reach $7 billion by 2027, rising at a market growth of 7.6% CAGR during the forecast period.
An Interactive Video Wall is a powerful display option that displays messages or information on a bigger screen. An Interactive Video Wall display, which is made up of numerous displays, is a great way to present content in a more detailed and enriched format. When compared to a regular video wall, Interactive Video Wall technology provides customers with interesting and effective interactive presentations. Customers have more influence over the material they see on a touch Video Wall since it allows the complete control of the display.
Touch screen displays are in trend in the corporate sector. Also, flexible display technologies witness popularity at a high pace. In addition, the touch screen displays provide high-quality range solutions across a spectrum of interactive technologies. Also, display technologies such as organic light-emitting diode (OLED) have gained increased importance in products such as monitors, video walls, smartphones, and other devices.
Nowadays, the diffusion of modernization, urbanization along with the adoption of the latest advanced technologies is rapidly accelerating. There has been a significant number of malls and other public outing places. These walls are used in malls and other spaces to display several films across individual screens or a single video over the full wall to captivate visitors. Due to this factor, interactive video walls are rapidly becoming the trend and need of the modern population.
With the outbreak of the COVID-19 pandemic. Various businesses irrespective of their sizes were partially demolished while a few were completely devastated. The restrictions on import and export of goods were one of the major reasons for vandalizing the economies across the world. The interactive video wall market also experienced a significant downfall during the COVID-19 period.
However, the Interactive Video Wall Market is estimated to overcome the dealt damage in upcoming years due to the fact that many organizations and supply chains are employing Interactive Video Wall to work instead of humans to lessen the impact of the pandemic and reduce all the possible costs.
The video wall is the most popular digital technology used in the transportation sector by critical transportation hubs such as airports, railways, and bus stations, among others. Because of the growing demand for relevant digital content and information for travelers, interactive commercials via a video wall is comparatively more time-efficient and well-informed than traditional advertising methods.
Touch screen technology provides customers with more convenience in reduced time while operating digital devices, even cell phones, and tablets. The number of devices with touch sensors is constantly increasing and becoming more popular among customers. Touch-based devices require the utilization of a display panel, which aids in the growth of display devices. As a result, a large range of home appliances, such as refrigerators, microwaves, washing machines, and chimneys, are equipped with touch-sensitive displays.
Interactive video walls are digital products and are comprised of various wiring and other fragile components. Interactive items like interactive kiosks, video walls, and monitors are becoming more prevalent, with new units being implemented every year in retail, hospitality, healthcare, and other settings. However, as technology advances, displays are growing more sophisticated, particularly for outdoor applications. Outdoor touch and display technology are not as advanced as indoor touch and display technology.
Based on the Layout, the Interactive Video Wall Market is bifurcated into Standard Layout and Custom Layout. In 2020, the standard layout segment acquired the largest revenue share of the interactive video wall market. The increased growth of the segment is attributed to the growing demand for high-resolution multi-touch displays, particularly in conference rooms along with their utilization as menu boards in restaurants to show customers pricing, menus, and wait times. Depending on the display style, companies provide a variety of products. Landscape and portrait interactive video walls are common layouts in museums, trade events, and exhibitions.
Based on the End-user, the Interactive Video Wall Market is classified into Retail, Corporate, Transportation, Healthcare, Hospitality, Museum, and Others. The museum segment acquired a promising revenue share of overall market in 2020. This is attributed to its many benefits such as ease of installation and immersion. Using interactive technology, these walls allow museum visitors to take control of what they wish to learn more about. Moreover, by covering numerous walls of an exhibition room with different displays, they provide a new paradigm shift to the museum experience. This allows viewers to immerse themselves in the environment and enhance their experience.
Based on the Display, the Interactive Video Wall Market is segregated into LCD, LED, and Others. In 2020, the LED segment dominated the interactive video wall market by holding the biggest revenue share of the market. This is because LED Display Video Walls are gaining traction these days, and they're quite beneficial in a variety of businesses. As a result, it aids in enhancing customer engagement for the company.
| Report Attribute | Details |
|---|---|
| Market size value in 2020 | USD 4.4 Billion |
| Market size forecast in 2027 | USD 7 Billion |
| Base Year | 2020 |
| Historical Period | 2017 to 2019 |
| Forecast Period | 2021 to 2027 |
| Revenue Growth Rate | CAGR of 7.6% from 2021 to 2027 |
| Number of Pages | 206 |
| Number of Tables | 379 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | Layout, Display, End User, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
|
| Restraints |
|
Based on the Region, the Interactive Video Wall Market is analyzed across North America, Europe, APAC, and LAMEA. In 2020, North America held the largest revenue share of the interactive video walls market across the world. The region's commercial facilities are increasingly adopting interactive technology, which explains their prominence. In the current market situation, the United States controls North America's interactive display market. Touch video walls are widely used in the business, government, and retail sectors across the country.
Free Valuable Insights: Global Interactive Video Wall Market size to reach USD 7 Billion by 2027
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include MultiTaction, Leyard Optoelectronic Co., Prestop B.V., Eyefactive GmbH, Ideum, Inc., Pro Display, Intermedia Touch, Inc., Ushio, Inc. (Christie Digital Systems, Inc.), and Panasonic Corporation.
By Layout
By End User
By Display
By Geography
The interactive video wall market size is projected to reach USD 7 billion by 2027.
The increasing popularity of touch-based devices are driving the market in coming years, however, not suitable for all weathers and climate situations limited the growth of the market.
MultiTaction, Leyard Optoelectronic Co., Prestop B.V., Eyefactive GmbH, Ideum, Inc., Pro Display, Intermedia Touch, Inc., Ushio, Inc. (Christie Digital Systems, Inc.), and Panasonic Corporation.
The Interactive Video Wall Market is estimated to overcome the dealt damage in upcoming years due to the fact that many organizations and supply chains are employing Interactive Video Wall to work instead of humans to lessen the impact of the pandemic and reduce all the possible costs.
The Retail market acquired maximum revenue share in the Global Interactive Video Wall Market by End User 2020, and would continue to be a dominant market till 2027.
The North America market region is leading in the Global Interactive Video Wall Market by Region 2020, and would continue to be a dominant market till 2027.
Our team of dedicated experts can provide you with attractive expansion opportunities for your business.
Unique Offerings 