“Global Internet Protocol Television Market to reach a market value of 222.3 Billion by 2031 growing at a CAGR of 16.5%”
The Global Internet Protocol Television Market size is expected to reach $222.3 billion by 2031, rising at a market growth of 16.5% CAGR during the forecast period.
The growing demand for diverse and on-demand content, including movies, series, and live shows, largely drives this. The shift from traditional broadcasting to internet-based entertainment has propelled IPTV as a preferred platform for media consumption, particularly with the rise of original content and exclusive offerings. The media & entertainment industry has also benefited from advancements in video quality, personalized recommendations, and interactive features, which have boosted IPTV’s appeal in this segment. Thus, the media & entertainment segment procured 32% revenue share in the internet protocol television market in 2023.
Modern consumers seek the flexibility that encompasses the capacity to access content across multiple devices, whether they are at home or on the go. This cross-device accessibility also caters to the trend of multiscreen viewing, where users watch different content simultaneously on different devices. Thus, the increased adoption of smart TVs will lead to the market's growth. Additionally, IPTV platforms increasingly incorporate interactive elements such as real-time polling, social media integration, and live chat features, especially for live events like sports broadcasts or reality TV shows. For instance, during the 2020 UEFA Champions League, several IPTV providers enabled interactive features where viewers could vote for man-of-the-match awards or participate in live chats with other fans during the game. Therefore, as IPTV providers continue to innovate and enhance these capabilities, they will likely see further market expansion.
However, the cost of subscribing to multiple OTT platforms can be more appealing than traditional IPTV services, which often come bundled with higher-priced TV subscriptions. As a result, OTT platforms are rapidly gaining traction in regions where affordability and ease of access are key consumer factors. Thus, the growing dominance of OTT platforms will continue to erode IPTV’s market share, especially as streaming technologies evolve, and new content offerings expand.
By device, the market is divided into smartphone & tablets, smart TVs, desktops & laptops, and others. The smartphone & tablets segment witnessed 39% revenue share in the market in 2023. This dominance is driven by the widespread use of mobile devices for streaming content, as consumers increasingly prefer the convenience of on-the-go entertainment.
Based on end use, the Internet protocol television market is segmented into advertising & marketing, media & entertainment, gaming, online stores, telecom & IT, healthcare & medical, and others. The gaming segment acquired 14% revenue share in the market in 2023. The increasing popularity of cloud-based gaming and live-streaming platforms, which rely on IPTV technology, has fueled the growth of this segment.
On the basis of component, the market is classified into hardware and software. The software segment acquired 42% revenue share in the market in 2023. The increasing demand for advanced IPTV platforms that offer seamless content delivery, personalization features, and enhanced user interfaces drive the software segment's dominance.
Based on subscription, the market is bifurcated into subscription based IPTV and subscription free IPTV. The subscription free IPTV segment garnered 29% revenue share in the market in 2023. The demand for entertainment options that are both accessible and affordable, particularly in regions with cost-conscious consumers, has been the primary reason for the growth of the subscription-free IPTV segment.
Free Valuable Insights: Global Internet Protocol Television Market size to reach USD 222.3 Billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment garnered 30% revenue share in the market in 2023. Countries like the United Kingdom, Germany, and France have seen significant IPTV adoption due to strong broadband networks and consumer demand for personalized content and on-demand services.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 68.1 Billion |
| Market size forecast in 2031 | USD 222.3 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 16.5% from 2024 to 2031 |
| Number of Pages | 297 |
| Tables | 470 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Subscription, Component, End Use, Device, Region |
| Country scope |
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| Companies Included | Akamai Technologies, Inc., AT&T Inc., Verizon Communications, Inc., MatrixStream Technologies, Inc., Cisco Systems, Inc., Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), Ericsson AB, Muvi, Setplex LLC, and Minerva Networks, Inc. |
By Subscription
By Component
By End Use
By Device
By Geography
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