Japan Diabetic Food Market Size, Share & Trends Analysis Report By Distribution Channel, By Product (Dairy Products, Bakery Products, Snacks, Confectionery, and Others), and Forecast, 2023 - 2030

The Japan Diabetic Food Market size is expected to reach $1.1 Billion by 2030, rising at a market growth of 6.0% CAGR during the forecast period.

The diabetic food market in Japan has witnessed significant growth in recent years, driven by an increasing awareness of diabetes and a growing population of individuals with diabetes. In Japan, where traditional dietary habits play a crucial role in daily life, the diabetic food market has adapted to incorporate familiar flavors and ingredients while meeting the nutritional requirements of those with diabetes. Japanese cuisine is renowned for its emphasis on fresh and seasonal ingredients, and this has influenced the development of diabetic-friendly options that align with the nation's culinary preferences.

Seaweed, a staple in Japanese cuisine, is low in calories and carbohydrates, making it a suitable addition to diabetic diets. Manufacturers have capitalized on this by introducing seaweed-based snacks and incorporating seaweed into various food products to cater to health-conscious consumers. The Japanese diabetic food market has also seen a rise in the availability of sugar substitutes and alternative sweeteners. Stevia, a natural sweetener derived from the leaves of the Stevia rebaudiana plant, has gained acceptance as a sugar substitute in various food and beverage products.

The COVID-19 pandemic has significantly influenced the diabetic food market in Japan. As individuals became more health-conscious during the pandemic, there was a heightened awareness of the link between diet and overall well-being. This led to an increased demand for diabetic-friendly products, as consumers sought to bolster their immune systems and manage existing health conditions.

The retail landscape is crucial in the accessibility of diabetic food products in Japan. Supermarkets, specialty health food stores, and online platforms offer a convenient and varied shopping experience for individuals with diabetes. According to the U.S. Department of Agriculture, in 2021, supermarkets represented the bulk of retail food sales at 73%, and the convenience store sector accounted for another 14 % of sales in Japan. Additionally, pharmacies and healthcare institutions educate consumers about suitable food choices and stocking diabetic-friendly products.

Market Trends

Growing popularity of online sales channels

In recent years, Japan has witnessed a remarkable surge in the popularity of online sales channels within the diabetic food market. The convenience offered by online platforms has played a pivotal role in driving the shift towards digital channels in Japan. Individuals with diabetes often face challenges finding suitable food options in traditional brick-and-mortar stores.

The increasing penetration of smartphones and internet connectivity has significantly contributed to online sales growth in the diabetic food market. With a tech-savvy population, Japanese consumers increasingly rely on mobile applications and websites to explore and purchase diabetic-friendly products.

According to the International Trade Administration, e-commerce sales of goods grew by 8.6% in 2021, surpassing the figures from the preceding year and reaching an estimated total industry value of USD 188.1 billion in Japan. This surge is even more pronounced compared to 2019, showcasing an impressive 32.2% increase in the sales of goods. The increasing trend in online shopping, coupled with a heightened focus on health and wellness, pave the way for significant advancements and opportunities within the diabetic food market in Japan.

One key factor is the increasing awareness and emphasis on health and wellness among the Japanese population. As the awareness of diabetes and its management grows, individuals seek specialized products that align with their health goals. Online platforms provide a convenient avenue for Japanese consumers to discover and access a wide range of diabetic-friendly foods, including snacks, beverages, and meal alternatives.

For instance, traditional Japanese ingredients like konjac, low in carbohydrates and calories, have gained popularity among those managing diabetes. Online retailers showcase konjac-based products, such as shirataki noodles and konjac rice, providing consumers with culturally familiar yet diabetes-friendly food choices. Therefore, the surge in online sales channels for diabetic food in Japan is fueled by the convenience of digital platforms.

Rising demand for bakery products

In Japan, the diabetic food market has witnessed a notable surge in demand for bakery products tailored to meet the dietary needs of individuals with diabetes. Japanese consumers, particularly those with diabetes, are seeking convenient and delicious alternatives that allow them to indulge in bakery products without compromising their health. One key driver behind the rising demand is the evolving consumer preferences for low-sugar and low-carbohydrate options. Japanese bakery manufacturers respond to this demand by formulating products that adhere to strict dietary requirements while still delivering the flavors and textures consumers crave. Using alternative sweeteners and innovative ingredients has become a prevalent strategy for creating diabetic-friendly bakery items that align with Japanese tastes.

Furthermore, the cultural significance of food in Japan plays a crucial role in the increased demand for specialized bakery products. Food is deeply embedded in Japanese traditions, and individuals with diabetes are keen on finding products that allow them to participate in culinary experiences without compromising their health. As a result, the industry has witnessed the emergence of diabetic-friendly versions of traditional Japanese bakery items, such as mochi and dorayaki, ensuring that consumers continue to enjoy these treats with a focus on health.

Japanese consumers are known for their discerning tastes and emphasis on quality. Traditional Japanese ingredients with recognized health benefits, such as matcha (green tea powder) and adzuki beans, are becoming more prevalent in the formulation of these specialized bakery items. Thus, in response to a growing demand for diabetic-friendly options in Japan, bakery manufacturers are innovating with alternative sweeteners and traditional ingredients to create low-sugar and low-carbohydrate products.

Competition Analysis

Japan's diabetic food market has witnessed a surge in attention and innovation as the country grapples with an increasing prevalence of diabetes. One prominent player is Meiji Holdings Co., Ltd., a renowned Japanese conglomerate with a strong presence in the food and healthcare sectors. Meiji has strategically expanded its diabetic food offerings, catering to the unique dietary needs of individuals managing diabetes. The company's commitment to research and development has created diabetic-friendly products prioritizing taste and nutritional balance.

Another noteworthy contributor is Ezaki Glico Co., Ltd., a leading confectionery and food company based in Japan. Recognizing the rising demand for diabetic-friendly options, Glico has introduced a range of products that align with dietary restrictions while providing a satisfying taste experience. These offerings include snacks and sweets tailored to individuals with diabetes, allowing them to indulge in treats without compromising their health.

In the realm of pharmaceuticals and healthcare, Takeda Pharmaceutical Company Limited has made substantial strides in addressing the diabetic food market in Japan. Takeda has diversified its portfolio to encompass medications, dietary supplements, and specialized food products. This holistic approach reflects a comprehensive understanding of individuals' challenges in managing diabetes and underscores Takeda's commitment to supporting their overall well-being.

The commitment to innovation is evident in the efforts of companies like Kewpie Corporation, a well-established food manufacturer in Japan. Kewpie has developed diabetic-friendly dressings and condiments that cater to consumers' taste preferences while adhering to dietary restrictions. This nuanced approach to product development reflects a deep understanding of the cultural and culinary nuances of the Japanese diabetic food market.

Furthermore, the Japanese company Morinaga & Co., Ltd. has ventured into the diabetic food market by offering sugar-free and low-carb alternatives. With a history spanning over a century, Morinaga has adapted to contemporary health trends, recognizing the need for diabetic-friendly options in its product lineup. From traditional conglomerates to innovative newcomers, these companies have contributed to the diversification and accessibility of diabetic-friendly options, creating an industry that prioritizes health and culinary enjoyment.

List of Key Companies Profiled

• Unilever PLC
• Nestle S.A
• The Coca Cola Company
• PepsiCo, Inc. (Frito-Lay North America Inc.)
• Kellogg Company
• Danone S.A.
• Conagra Brands, Inc.
• Mars, Inc.
• Tyson Foods, Inc. (Van’s natural Foods)
• The Hershey Company (Hershey Trust Company)

Japan Diabetic Food Market Report Segmentation

By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Online
• Others

By Product

• Dairy Products
• Bakery Products
• Snacks
• Confectionery
• Others

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Japan Diabetic Food Market, by Distribution Channel
1.4.2 Japan Diabetic Food Market, by Product
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
2.2.3 Market Opportunities
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter’s Five Forces Analysis

Chapter 3. Japan Diabetic Food Market
3.1 Japan Diabetic Food Market, by Distribution Channel
3.2 Japan Diabetic Food Market, by Product

Chapter 4. Company Profiles – Global Leaders
4.1 Unilever PLC
4.1.1 Company Overview
4.1.2 Financial Analysis
4.1.3 Segmental and Regional Analysis
4.1.4 Research & Development Expense
4.1.5 SWOT Analysis
4.2 Nestle S.A
4.2.1 Company Overview
4.2.2 Financial Analysis
4.2.3 Segmental and Regional Analysis
4.2.4 Research & Development Expenses
4.2.5 Recent strategies and developments:
4.2.5.1 Partnerships, Collaborations, and Agreements:
4.2.5.2 Product Launches and Product Expansions:
4.2.6 SWOT Analysis
4.3 The Coca Cola Company
4.3.1 Company Overview
4.3.2 Financial Analysis
4.3.3 Segmental and Regional Analysis
4.3.4 SWOT Analysis
4.4 PepsiCo, Inc. (Frito-Lay North America Inc.)
4.4.1 Company Overview
4.4.2 Financial Analysis
4.4.3 Segmental and Regional Analysis
4.4.4 Research & Development Expense
4.4.5 SWOT Analysis
4.5 Kellogg Company
4.5.1 Company Overview
4.5.2 Financial Analysis
4.5.3 Segmental and Regional Analysis
4.5.4 Research & Development Expense
4.5.5 SWOT Analysis
4.6 Danone S.A.
4.6.1 Company Overview
4.6.2 Financial Analysis
4.6.3 Category and Regional Analysis
4.6.4 Recent strategies and developments:
4.6.4.1 Product Launches and Product Expansions:
4.6.5 SWOT Analysis
4.7 Conagra Brands, Inc.
4.7.1 Company Overview
4.7.2 Financial Analysis
4.7.3 Segmental Analysis
4.7.4 Research & Development Expenses
4.8 Mars, Inc.
4.8.1 Company Overview
4.8.2 SWOT Analysis
4.9 Tyson Foods, Inc. (Van’s natural Foods)
4.9.1 Company Overview
4.9.2 Financial Analysis
4.9.3 Segmental Analysis
4.9.4 Research & Development Expense
4.9.5 Recent strategies and developments:
4.9.5.1 Acquisition and Mergers:
4.9.6 SWOT Analysis
4.10. The Hershey Company (Hershey Trust Company)
4.10.1 Company overview
4.10.2 Financial Analysis
4.10.3 Segmental and Regional Analysis
4.10.4 SWOT Analysis

TABLE 1 Japan Diabetic Food Market, 2019 - 2022, USD Million
TABLE 2 Japan Diabetic Food Market, 2023 - 2030, USD Million
TABLE 3 Japan Diabetic Food Market, by Distribution Channel, 2019 - 2022, USD Million
TABLE 4 Japan Diabetic Food Market, by Distribution Channel, 2023 - 2030, USD Million
TABLE 5 Japan Diabetic Food Market, by Product, 2019 - 2022, USD Million
TABLE 6 Japan Diabetic Food Market, by Product, 2023 - 2030, USD Million
TABLE 7 Key Information – Unilever PLC
TABLE 8 Key Information – Nestle S.A
TABLE 9 Key Information – The Coca Cola Company
TABLE 10 Key Information – PepsiCo, Inc.
TABLE 11 Key information – Kellogg Company
TABLE 12 Key information – Danone S.A.
TABLE 13 Key Information – Conagra Brands, Inc.
TABLE 14 key information – Mars, Inc.
TABLE 15 Key Information – Tyson Foods, Inc.
TABLE 16 Key Information –The Hershey Company

List of Figures
FIG 1 Methodology for the research
FIG 2 Japan Diabetic Food Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Diabetic Food Market
FIG 4 Porter’s Five Forces Analysis – Diabetic Food Market
FIG 5 Japan Diabetic Food Market share, by Distribution Channel, 2022
FIG 6 Japan Diabetic Food Market share, by Distribution Channel, 2030
FIG 7 Japan Diabetic Food Market, by Distribution Channel, 2019 - 2030, USD Million
FIG 8 Japan Diabetic Food Market share, by Product, 2020
FIG 9 Japan Diabetic Food Market share, by Product, 2030
FIG 10 Japan Diabetic Food Market, by Product, 2019 - 2030, USD Million
FIG 11 SWOT Analysis: Unilever PLC
FIG 12 Recent strategies and developments: Nestle S.A.
FIG 13 SWOT Analysis: Nestle S.A
FIG 14 SWOT Analysis: The Coca Cola Company
FIG 15 Swot Analysis: PepsiCo, Inc.
FIG 16 Swot Analysis: Kellogg Company
FIG 17 SWOT Analysis: Danone, S.A.
FIG 18 SWOT Analysis: Conagra Brands, Inc.
FIG 19 Swot Analysis: Mars, Inc.
FIG 20 Swot Analysis: Tyson Foods, Inc.
FIG 21 SWOT Analysis: The Hershey Company