Japan Sailing Jackets Market Size, Share & Trends Analysis Report By Distribution Channel (Offline and Online), By End User (Men, Women and Kids), and Forecast, 2023 - 2030

The Japan Sailing Jackets Market size is expected to reach $12.9 Million by 2030, rising at a market growth of 6.9% CAGR during the forecast period. In the year 2022, the market attained a volume of 72.0 Thousand Units, experiencing a growth of 7.2% (2019-2022).

The sailing jackets market in Japan is a niche yet significant segment within the broader outdoor apparel industry. Japan's unique geographical landscape, surrounded by the Pacific Ocean and dotted with numerous lakes and rivers, fosters a vibrant sailing culture. This cultural inclination towards water sports, combined with Japan's advanced textile manufacturing capabilities, has contributed to the growth and development of the sailing jackets market in the country.

Japanese sailing jackets are renowned for their high quality, innovative designs, and functionality. Manufacturers in Japan prioritize using advanced materials and technologies to ensure that their products meet sailors' demands regarding durability, weather resistance, and comfort. Whether for competitive racing or leisure sailing, Japanese sailing jackets are designed to withstand challenging maritime conditions while providing freedom of movement.

In recent years, there has been a growing emphasis on sustainability within the sailing jackets market in Japan. With increasing awareness of environmental issues, consumers are seeking eco-friendly and ethically produced products. Japanese manufacturers have responded by incorporating recycled materials, reducing waste in production processes, and implementing sustainable practices throughout their supply chains.

The COVID-19 pandemic has had a significant impact on the sailing jackets market in Japan, as it has on the global economy and consumer behavior. During lockdowns and restrictions, recreational sailing activities were limited, leading to declining demand for sailing jackets. Additionally, disruptions in supply chains and manufacturing operations resulted in delays and shortages for some products.

Market Trends

Expansion of the fashion industry

The fashion industry's influence on sailing jackets in Japan has seen a remarkable expansion, blending functionality with style to cater to a diverse range of consumers. Traditional sailing jackets, once solely associated with functionality and performance, have evolved into fashion statements, reflecting the fusion of practicality and aesthetic appeal. Japanese designers have embraced this trend, infusing traditional craftsmanship with contemporary flair to create sailing jackets that excel in performance and exude sophistication.

In recent years, there has been a surge in demand for sailing jackets among fashion-conscious individuals in Japan. This growing interest is attributed to several factors, including the rising popularity of outdoor activities and a heightened emphasis on versatile clothing options. Sailing jackets offer protection from the elements and a fashion-forward look, making them a desirable choice for urban dwellers and outdoor enthusiasts.

Furthermore, the influence of e-commerce platforms has significantly expanded the sailing jackets market in Japan. Online retail channels provide consumers convenient access to various options, allowing them to explore different styles, designs, and brands from their homes. This accessibility has contributed to the democratization of fashion, enabling individuals from all walks of life to participate in the trend of sailing jackets.

According to Japan's Ministry of Economy, Trade and Industry ("METI"), e-commerce sales of goods grew by 8.6% in 2021 compared to the previous year, estimating the total e-commerce industry at USD 188.1 billion. This growth reflects a broader consumer interest in online shopping, potentially creating a promising avenue for the sailing jackets market to flourish within Japan's digital retail landscape. Thus, the evolution of sailing jackets in Japan reflects a harmonious blend of functionality, style, and accessibility, catering to the diverse preferences of modern consumers.

Growing demand for lightweight jackets for summer sailing

In the dynamic world of fashion, the Japanese sailing jackets market is experiencing a notable surge in demand for lightweight options tailored specifically for summer sailing. As the pursuit of maritime activities gains popularity among enthusiasts, the need for functional yet stylish outerwear has become increasingly apparent. One key driver behind the demand for lightweight jackets is recognizing the importance of comfort and mobility during summer sailing expeditions. While highly functional in adverse weather conditions, traditional sailing jackets sometimes feel bulky and restrictive, particularly in warmer climates.

Moreover, the emphasis on sustainability in the fashion industry has prompted a shift towards innovative materials and construction techniques in sailing jacket design. Manufacturers in Japan are leveraging advanced fabrics that offer superior breathability and moisture-wicking properties, ensuring that sailors stay cool and dry even in the heat of summer. Additionally, eco-friendly materials align with the values of environmentally conscious consumers, further driving the adoption of lightweight jackets in the sailing community.

Furthermore, the rise of athleisure culture has blurred the lines between technical sportswear and casual apparel, influencing the design aesthetic of sailing jackets. Modern consumers in Japan seek versatile outerwear that seamlessly transitions from the deck of a boat to everyday wear without compromising on performance or style. Hence, the surge in demand for lightweight, stylish, and eco-conscious Japanese sailing jackets reflects the evolving needs of sailors and the broader trends shaping the fashion industry.

Competition Analysis

In Japan, the sailing jackets market caters to a diverse community of sailors, boaters, and outdoor enthusiasts who seek high-performance gear to navigate the country's coastal waters. One of the notable players in the Japanese sailing jackets market is Magic Marine Japan. As a subsidiary of the Dutch brand Magic Marine, Magic Marine Japan brings a wealth of experience and expertise in sailing apparel to the Japanese sailing jackets market. The company's sailing jackets feature innovative designs, technical fabrics, and functional details to enhance performance and comfort on the water. From lightweight coastal jackets to offshore racing gear, Magic Marine Japan offers a comprehensive lineup of products suited to various sailing conditions and activities.

Another prominent brand in the Japanese sailing jackets market is Zhik Japan. Originating from Australia, Zhik has established a strong presence worldwide, focusing on high-performance sailing gear. Zhik's sailing jackets are renowned for their cutting-edge designs, advanced materials, and ergonomic construction, making them popular among competitive sailors and recreational boaters. The brand's commitment to innovation and collaboration with top athletes ensures that its products meet the rigorous demands of the sailing community in Japan.

Sail Racing Japan is also a key player in the Japanese sailing jackets market, offering a range of technical apparel for sailors and outdoor enthusiasts. With roots in Sweden, Sail Racing has built a reputation for its premium-quality sailing gear designed for extreme conditions. The company's sailing jackets combine durability, functionality, and style, making them suitable for both on-water performance and casual wear. Sail Racing Japan's products cater to a wide range of sailing disciplines, from dinghy racing to offshore cruising, reflecting Japanese sailors' diverse interests and preferences.

In addition to these international brands, domestic companies in Japan specialize in sailing apparel. For example, Maruyoshi Corporation manufactures sailing jackets under its brand, Matsuoka. Founded in 1948, Maruyoshi has a long history of producing outdoor clothing and equipment, including sailing gear tailored to the Japanese sailing jackets market. Matsuoka sailing jackets emphasize quality craftsmanship, attention to detail, and functional design, reflecting the company's commitment to meeting the needs of local sailors and outdoor enthusiasts. From established names like Magic Marine and Zhik to domestic players like Matsuoka, each company brings its unique offerings and expertise to the industry, contributing to the growth and vibrancy of Japan's sailing jackets market.

List of Key Companies Profiled

• Decathlon S.A. (Asociacion Familiale Mulliez) (Oxelo)
• Canadian Tire Corporation, Limited
• Henri-Lloyd (ODLO International AG)
• Marinepool Sportartikel GmbH & Co. KG
• Sail Racing International AB
• Burke Marine (Antell Nominess Pty Limited)
• Zhik Pty Limited
• Regatta Ltd. (Risol Imports Ltd)
• Magic Marine
• Slam S.p.A

Japan Sailing Jackets Market Report Segmentation

By Distribution Channel

• Offline
• Online

By End User

• Men
• Women
• Kids

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Japan Sailing Jackets Market, by Distribution Channel
1.4.2 Japan Sailing Jackets Market, by End User
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
2.2.3 Market Opportunities
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter Five Forces Analysis

Chapter 3. Japan Sailing Jackets Market
3.1 Japan Sailing Jackets Market, By Distribution Channel
3.2 Japan Sailing Jackets Market, By End User

Chapter 4. Company Profiles – Global Leaders
4.1 Decathlon S.A. (Asociacion Familiale Mulliez) (Oxelo)
4.1.1 Company Overview
4.1.2 SWOT Analysis
4.2 Canadian Tire Corporation, Limited
4.2.1 Company Overview
4.2.2 Financial Analysis
4.2.3 Segmental and Regional Analysis
4.2.4 SWOT Analysis
4.3 Henri-Lloyd (ODLO International AG)
4.3.1 Company Overview
4.3.2 SWOT Analysis
4.4 Marinepool Sportartikel GmbH & Co. KG
4.4.1 Company Overview
4.5 Sail Racing International AB
4.5.1 Company Overview
4.6 Burke Marine (Antell Nominess Pty Limited)
4.6.1 Company Overview
4.7 Zhik Pty Limited
4.7.1 Company Overview
4.8 Regatta Ltd. (Risol Imports Ltd)
4.8.1 Company Overview
4.8.2 SWOT Analysis
4.9 Magic Marine
4.9.1 Company Overview
4.10. Slam S.p.A
4.10.1 Company Overview

TABLE 1 Japan Sailing Jackets Market, 2019 - 2022, USD Thousands
TABLE 2 Japan Sailing Jackets Market, 2023 - 2030, USD Thousands
TABLE 3 Japan Sailing Jackets Market, 2019 - 2022, Thousand Units
TABLE 4 Japan Sailing Jackets Market, 2023 - 2030, Thousand Units
TABLE 5 Japan Sailing Jackets Market, By Distribution Channel, 2019 - 2022, USD Thousands
TABLE 6 Japan Sailing Jackets Market, By Distribution Channel, 2023 - 2030, USD Thousands
TABLE 7 Japan Sailing Jackets Market, By Distribution Channel, 2019 - 2022, Thousand Units
TABLE 8 Japan Sailing Jackets Market, By Distribution Channel, 2023 - 2030, Thousand Units
TABLE 9 Japan Sailing Jackets Market, By End User, 2019 - 2022, USD Thousands
TABLE 10 Japan Sailing Jackets Market, By End User, 2023 - 2030, USD Thousands
TABLE 11 Japan Sailing Jackets Market, By End User, 2019 - 2022, Thousand Units
TABLE 12 Japan Sailing Jackets Market, By End User, 2023 - 2030, Thousand Units
TABLE 13 Key Information – Decathlon S.A.
TABLE 14 Key Information – Canadian Tire Corporation, Limited
TABLE 15 Key Information – Henri-Lloyd
TABLE 16 Key Information – Marinepool Sportartikel GmbH & Co. KG
TABLE 17 Key Information – Sail Racing International AB
TABLE 18 Key Information – Burke Marine
TABLE 19 Key Information –Zhik Pty Limited
TABLE 20 Key Information –Regatta Ltd.
TABLE 21 Key Information – Magic Marine
TABLE 22 Key Information – Slam S.p.A

List of Figures
FIG 1 Methodology for the research
FIG 2 Japan Sailing Jackets Market, 2019 - 2030, USD Thousands
FIG 3 Key Factors Impacting Sailing Jackets Market
FIG 4 Porter’s Five Forces Analysis – Sailing Jackets Market
FIG 5 Japan Sailing Jackets Market share, By Distribution Channel, 2022
FIG 6 Japan Sailing Jackets Market share, By Distribution Channel, 2030
FIG 7 Japan Sailing Jackets Market, By Distribution Channel, 2019 - 2030, USD Thousands
FIG 8 Japan Sailing Jackets Market share, By End User, 2022
FIG 9 Japan Sailing Jackets Market share, By End User, 2030
FIG 10 Japan Sailing Jackets Market, By End User, 2019 - 2030, USD Thousands
FIG 11 SWOT Analysis: Decathlon S.A
FIG 12 SWOT Analysis: Canadaian Tire Corporation Limited
FIG 13 SWOT Analysis: Henri-Lloyd
FIG 14 SWOT Analysis: Regatta Ltd.