“Global Kombucha Market to reach a market value of USD 9.3 Billion by 2031 growing at a CAGR of 15.1%”
The Global Kombucha Market size is expected to reach $9.3 billion by 2031, rising at a market growth of 15.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 3,506.3 hundred tonnes, experiencing a growth of 23.5% (2020-2023).
Kombucha has become a staple in the diets of many North Americans, supported by extensive distribution networks and a mature market landscape. Thus, North America segment captured 43.9% revenue share in the market 2023. In the terms of volume North America segment attained a volume of 1,457.8 hundred tonnes in the market 2023. According to data from the Government of Canada, the food and beverage processing sector was Canada’s largest manufacturing industry in terms of production value in 2022, with sales of produced items valued at $156.5 billion.
consumers are becoming more discerning about the ingredients in their products, preferring transparency and clean labeling. Kombucha’s simple ingredient list and natural fermentation process appeal to consumers seeking products with transparent labeling and minimal additives.
Additionally, the State Council of the People’s Republic of China states that in 2022, the value-added industrial production of the food manufacturing sector increased by 4.1 percent annually, while that of the agricultural and sideline food processing sectors increased by 3.3 percent annually.
However, Kombucha is a live, fermented beverage containing active cultures of bacteria and yeast. As a result, it has a limited shelf life compared to other non-fermented beverages. Without proper refrigeration and storage conditions, kombucha can undergo further fermentation, leading to changes in taste, carbonation levels, and potentially increased alcohol content. Hence, limited shelf life and distribution challenges hamper the market’s growth.
By nature, the market is segmented into organic and inorganic. The organic segment garnered 70.4% revenue share in the market in 2023. Consumers are increasingly prioritizing health and wellness, leading to a growing interest in organic and natural products.
Based on packaging type, the market is bifurcated into bottle and can. In 2023, the can segment procured 27.3% revenue share in the market. Cans offer portability and convenience, making them ideal for on-the-go consumption. In the terms of volume Can segment generated a volume of 698.5 hundred tonnes in the market 2021.
On the basis of product, the market is divided into conventional and hard. The conventional segment attained 86.6% revenue share in the market in 2023. Conventional kombucha products, made with standard ingredients and traditional brewing methods, are often more familiar and accessible to consumers.
On the basis of distribution channel, the market is segmented into supermarket, health stores, online stores, and others. In 2023, the online stores segment attained 18.6% revenue share in the market. In the terms of volume Online segment attained a volume of 379.8 hundred tonnes in the market 2020.
Based on flavor, the market is divided into flavored and non-flavored. In 2023, the flavored segment garnered 72.4% revenue share in the market. Flavored masks the tangy and acidic notes inherent in traditional kombucha, making it more palatable for consumers who may find the plain version too strong or intense.
Free Valuable Insights: Global Kombucha Market size to reach USD 9.3 billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Europe region generated 27.6% revenue share in the market. Europe is experiencing a growing interest in health and wellness among consumers. In the terms of volume, Europe region attained a volume of 912.6 hundred tonnes in the market 2023.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 3.1 Billion |
| Market size forecast in 2030 | USD 9.3 Billion |
| Base Year | 2022 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 15.1% from 2024 to 2031 |
| Quantitative Data | Volume in Hundred Tonnes, Revenue in USD Billion, and CAGR from 2020 to 2031 |
| Number of Pages | 402 |
| Number of Tables | 990 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Nature, Packaging Type, Product, Distribution Channel, Flavor, Region |
| Country scope |
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| Companies Included | The Hain Celestial Group, Inc., PepsiCo, Inc. (KeVita), GT’s Living Foods LLC, LIVE Soda, LLC, Remedy Drinks, Humm Kombucha LLC (SYSTM BRANDS, LLC), Kosmic Kombucha, Unity Vibration Kombucha, Flying Embers, Townshend's Tea Company |
By Nature (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Packaging Type (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Product (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Distribution Channel (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Flavor (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Geography (Volume, Hundred Tonnes, USD Billion, 2020-2031)
This Market size is expected to reach $9.3 billion by 2031.
Increasing preference for natural and functional ingredients are driving the Market in coming years, however, Limited shelf life and distribution challenges restraints the growth of the Market.
The Hain Celestial Group, Inc., PepsiCo, Inc. (KeVita), GT’s Living Foods LLC, LIVE Soda, LLC, Remedy Drinks, Humm Kombucha LLC (SYSTM BRANDS, LLC), Kosmic Kombucha, Unity Vibration Kombucha, Flying Embers, Townshend's Tea Company
In the year 2023, the market attained a volume of 3,506.3 hundred tonnes, experiencing a growth of 23.5% (2020-2023).
The Bottle segment is leading the Market by Packaging Type in 2023; thereby, achieving a market value of $6.7 billion by 2031.
The North America region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3.9 billion by 2031.
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