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Published Date : 1-Mar-2019 |
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The LAMEA App Analytics Market Size would witness market growth of 23.5% CAGR during the forecast period (2018 – 2024).
Companies are adopting the app analytics software at a rapid scale to initiate better-informed and extensively data-driven decisions. The advent of new insights enables companies to enhance their product, marketing, and overall profitability. The use of mobile app analytics plays an essential part in every mobile app's success. Mobile application marketing does not stop when the application is merely launched in a mobile app store. Similar to web applications, mobile apps involve the ongoing monitoring of end-user usability performance of the application. Analytics is about collecting data and transforming it into useful information that also provides useful insights into improved business performance.
Mobile app analytics are necessary for capturing and fixing unexpected app behavior like crashes, bugs, errors. This type of analytics is essentially applied at both the app testing phase as well as after the release of the app into production. Device-level analytics helps to track the performance of hardware. In addition, mobile app analytics measures the interaction of users with applications and gains actionable insights.
Based on Type, the market is segmented into Web App Analytics and Mobile App Analytics. Based on Application, the market is segmented into App Performance Analytics & Operations, User Analytics, Ad Monitoring & Marketing Analytics, and Revenue Analytics. Based on Component, the market is segmented into Software and Services. Based on End User, the market is segmented into Gaming & Social Media, BFSI, Logistics, Travel & Hospitality, Retail & E-commerce, Media & Entertainment, Telecom & IT, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe Systems Inc., Mixpanel, Localytics, App Annie Inc., AppDynamics (Cisco Systems), Appsflyer Ltd., Appsee, Clevertap, IBM Corporation, and Countly.
Scope of the Study
Market Segmentation:
By Type
By Application
By Component
By End User
By Country
Companies Profiled
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA App Analytics Market, by Type
1.4.2 LAMEA App Analytics Market, by Application
1.4.3 LAMEA App Analytics Market, by Component
1.4.4 LAMEA App Analytics Market, by End User
1.4.5 LAMEA App Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.1.4 Players Outlook for the Market
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Market Analysis
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches
3.2.3 Mergers & Acquisitions and Expansion
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players
Chapter 4. LAMEA App Analytics Market by Type
4.1.1 LAMEA Web App Analytics Market by Country
4.1.1.1 Market trends and forecast
4.1.2 LAMEA Mobile App Analytics Market by Country
4.1.2.1 Market trends and forecast
Chapter 5. LAMEA App Analytics Market by Application
5.1.1 LAMEA App Performance Analytics & Operations Market by Country
5.1.1.1 Overview
5.1.1.2 Market trends and forecast
5.1.2 LAMEA App User Analytics Market by Country
5.1.2.1 Overview
5.1.2.2 Market trends and forecast
5.1.3 LAMEA App Ad Monitoring & Marketing Analytics Market by Country
5.1.3.1 Overview
5.1.3.2 Market trends and forecast
5.1.4 LAMEA App Revenue Analytics Market by Country
5.1.4.1 Overview
5.1.4.2 Market trends and forecast
Chapter 6. LAMEA App Analytics Market by Component
6.1.1 LAMEA Software App Analytics Market by Country
6.1.1.1 Overview
6.1.1.2 Market trends and forecast
6.1.2 LAMEA Services App Analytics Market by Country
6.1.2.1 Overview
6.1.2.2 Market trends and forecast
Chapter 7. LAMEA App Analytics Market by End User
7.1.1 LAMEA Gaming & Social Media App Analytics Market by Country
7.1.1.1 Overview
7.1.1.2 Market trends and forecast
7.1.2 LAMEA BFSI App Analytics Market by Country
7.1.2.1 Overview
7.1.2.2 Market trends and forecast
7.1.3 LAMEA Logistics, Travel & Hospitality App Analytics Market by Country
7.1.3.1 Overview
7.1.3.2 Market trends and forecast
7.1.4 LAMEA Retail & E-commerce App Analytics Market by Country
7.1.4.1 Overview
7.1.4.2 Market trends and forecast
7.1.5 LAMEA Media & Entertainment App Analytics Market by Country
7.1.5.1 Overview
7.1.5.2 Market trends and forecast
7.1.6 LAMEA Telecom & IT App Analytics Market by Country
7.1.6.1 Overview
7.1.6.2 Market trends and forecast
7.1.7 LAMEA Others App Analytics Market by Country
7.1.7.1 Overview
7.1.7.2 Market trends and forecast
Chapter 8. LAMEA App Analytics Market by Country
8.1 Introduction
8.1.1 Overview
8.1.2 Market trends and forecast
8.2 Brazil App Analytics Market
8.2.1 Overview
8.2.2 Market trends and forecast
8.2.3 Brazil App Analytics Market by Type
8.2.4 Brazil App Analytics Market by Application
8.2.5 Brazil App Analytics Market by Component
8.2.6 Brazil App Analytics Market by End User
8.3 Argentina App Analytics Market
8.3.1 Overview
8.3.2 Market trends and forecast
8.3.3 Argentina App Analytics Market by Type
8.3.4 Argentina App Analytics Market by Application
8.3.5 Argentina App Analytics Market by Component
8.3.6 Argentina App Analytics Market by End User
8.4 UAE App Analytics Market
8.4.1 Overview
8.4.2 Market trends and forecast
8.4.3 UAE App Analytics Market by Type
8.4.4 UAE App Analytics Market by Application
8.4.5 UAE App Analytics Market by Component
8.4.6 UAE App Analytics Market by End User
8.5 Saudi Arabia App Analytics Market
8.5.1 Overview
8.5.2 Market trends and forecast
8.5.3 Saudi Arabia App Analytics Market by Type
8.5.4 Saudi Arabia App Analytics Market by Application
8.5.5 Saudi Arabia App Analytics Market by Component
8.5.6 Saudi Arabia App Analytics Market by End User
8.6 South Africa App Analytics Market
8.6.1 Overview
8.6.2 Market trends and forecast
8.6.3 South Africa App Analytics Market by Type
8.6.4 South Africa App Analytics Market by Application
8.6.5 South Africa App Analytics Market by Component
8.6.6 South Africa App Analytics Market by End User
8.7 Nigeria App Analytics Market
8.7.1.1 Overview
8.7.1.2 Market trends and forecast
8.7.2 Nigeria App Analytics Market by Type
8.7.3 Nigeria App Analytics Market by Application
8.7.4 Nigeria App Analytics Market by Component
8.7.5 Nigeria App Analytics Market by End User
8.8 Rest of LAMEA App Analytics Market
8.8.1 Market trends and forecast
8.8.2 Rest of LAMEA App Analytics Market by Type
8.8.3 Rest of LAMEA App Analytics Market by Application
8.8.4 Rest of LAMEA App Analytics Market by Component
8.8.5 Rest of LAMEA App Analytics Market by End User
Chapter 9. Company Profiles
9.1 Adobe Systems Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launch:
9.1.5.2 Acquisition:
9.1.5.3 Expansions:
9.1.6 SWOT Analysis: Adobe systems
9.2 Mixpanel
9.2.1 Company Overview
9.3 Localytics
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Acquisition:
9.3.2.2 Product Launch:
9.3.2.3 Partnership:
9.4 App Annie Inc.
9.4.1 Company Overview
9.4.2 Recent strategies and developments:
9.4.2.1 Product Launch:
9.4.2.2 Acquisition:
9.5 Cisco systems Inc. (Appdynamics)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Product Launch:
9.5.5.2 Collaboration:
9.5.5.3 Expansion:
9.5.6 SWOT Analysis: Cisco Systems
9.6 Appsflyer Ltd.
9.6.1 Company Overview
9.6.2 Recent strategies and developments:
9.6.2.1 Expansions:
9.6.2.2 Partnership:
9.6.2.3 Product Launch:
9.7 APPSEE
9.7.1 Company Overview
9.8 Clevertap
9.8.1 Company Overview
9.9 IBM CORPORATION
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional & Segmental Analysis
9.9.4 Research & Development
9.9.5 Recent strategies and developments:
9.9.5.1 Partnership:
9.9.5.2 Product Launch:
9.9.6 SWOT analysis: IBM Corporation
9.1 COUNTLY Corporation
9.10.1 Company Overview
TABLE 1 LAMEA APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 2 LAMEA APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– APP ANALYTICS MARKET
TABLE 4 PRODUCT LAUNCHES – APP ANALYTICS MARKET
TABLE 5 MERGERS & ACQUISITIONS AND EXPANSION– APP ANALYTICS MARKET
TABLE 6 LAMEA APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 7 LAMEA APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 8 LAMEA WEB APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 9 LAMEA WEB APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 10 LAMEA MOBILE APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 11 LAMEA MOBILE APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 12 LAMEA APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 13 LAMEA APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 14 LAMEA APP PERFORMANCE ANALYTICS & OPERATIONS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 15 LAMEA APP PERFORMANCE ANALYTICS & OPERATIONS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 16 LAMEA APP USER ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 17 LAMEA APP USER ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 18 LAMEA APP AD MONITORING & MARKETING ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 19 LAMEA APP AD MONITORING & MARKETING ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 20 LAMEA APP REVENUE ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 21 LAMEA APP REVENUE ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 22 LAMEA APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 23 LAMEA APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 24 LAMEA SOFTWARE APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 25 LAMEA SOFTWARE APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 26 LAMEA SERVICES APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 27 LAMEA SERVICES APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 28 LAMEA APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 29 LAMEA APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 30 LAMEA GAMING & SOCIAL MEDIA APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 31 LAMEA GAMING & SOCIAL MEDIA APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 32 LAMEA BFSI APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 33 LAMEA BFSI APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 34 LAMEA LOGISTICS, TRAVEL & HOSPITALITY APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 35 LAMEA LOGISTICS, TRAVEL & HOSPITALITY APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 36 LAMEA RETAIL & E-COMMERCE APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 37 LAMEA RETAIL & E-COMMERCE APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 38 LAMEA MEDIA & ENTERTAINMENT APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 39 LAMEA MEDIA & ENTERTAINMENT APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 40 LAMEA TELECOM & IT APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 41 LAMEA TELECOM & IT APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 42 LAMEA OTHERS APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 43 LAMEA OTHERS APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 44 LAMEA APP ANALYTICS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 45 LAMEA APP ANALYTICS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 46 BRAZIL APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 47 BRAZIL APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 48 BRAZIL APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 49 BRAZIL APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 50 BRAZIL APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 51 BRAZIL APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 52 BRAZIL APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 53 BRAZIL APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 54 BRAZIL APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 55 BRAZIL APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 56 ARGENTINA APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 57 ARGENTINA APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 58 ARGENTINA APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 59 ARGENTINA APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 60 ARGENTINA APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 61 ARGENTINA APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 62 ARGENTINA APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 63 ARGENTINA APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 64 ARGENTINA APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 65 ARGENTINA APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 66 UAE APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 67 UAE APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 68 UAE APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 69 UAE APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 70 UAE APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 71 UAE APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 72 UAE APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 73 UAE APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 74 UAE APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 75 UAE APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 76 SAUDI ARABIA APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 77 SAUDI ARABIA APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 78 SAUDI ARABIA APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 79 SAUDI ARABIA APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 80 SAUDI ARABIA APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 81 SAUDI ARABIA APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 82 SAUDI ARABIA APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 83 SAUDI ARABIA APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 84 SAUDI ARABIA APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 85 SAUDI ARABIA APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 86 SOUTH AFRICA APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 87 SOUTH AFRICA APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 88 SOUTH AFRICA APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 89 SOUTH AFRICA APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 90 SOUTH AFRICA APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 91 SOUTH AFRICA APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 92 SOUTH AFRICA APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 93 SOUTH AFRICA APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 94 SOUTH AFRICA APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 95 SOUTH AFRICA APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 96 NIGERIA APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 97 NIGERIA APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 98 NIGERIA APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 99 NIGERIA APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 100 NIGERIA APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 101 NIGERIA APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 102 NIGERIA APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 103 NIGERIA APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 104 NIGERIA APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 105 NIGERIA APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 106 REST OF LAMEA APP ANALYTICS MARKET, 2014 - 2017, USD MILLION
TABLE 107 REST OF LAMEA APP ANALYTICS MARKET, 2018 - 2024, USD MILLION
TABLE 108 REST OF LAMEA APP ANALYTICS MARKET BY TYPE, 2014 - 2017, USD MILLION
TABLE 109 REST OF LAMEA APP ANALYTICS MARKET BY TYPE, 2018 - 2024, USD MILLION
TABLE 110 REST OF LAMEA APP ANALYTICS MARKET BY APPLICATION, 2014 - 2017, USD MILLION
TABLE 111 REST OF LAMEA APP ANALYTICS MARKET BY APPLICATION, 2018 - 2024, USD MILLION
TABLE 112 REST OF LAMEA APP ANALYTICS MARKET BY COMPONENT, 2014 - 2017, USD MILLION
TABLE 113 REST OF LAMEA APP ANALYTICS MARKET BY COMPONENT, 2018 - 2024, USD MILLION
TABLE 114 REST OF LAMEA APP ANALYTICS MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 115 REST OF LAMEA APP ANALYTICS MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 116 KEY INFORMATION – ADOBE SYSTEMS INC
TABLE 117 KEY INFORMATION – MIXPANEL
TABLE 118 KEY INFORMATION – LOCALYTICS
TABLE 119 KEY INFORMATION –APP ANNIE INC.
TABLE 120 KEY INFORMATION –CISCO SYSTEMS INC.
TABLE 121 KEY INFORMATION –APPSFLYER LTD.
TABLE 122 KEY INFORMATION –APPSEE
TABLE 123 KEY INFORMATION – CLEVERTAP
TABLE 125 KEY INFORMATION – COUNTLY CORPORATION
LIST OF FIGURES
FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4 KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5 RECENT STRATEGIES AND DEVELOPMENTS: ADOBE SYSTEMS INC.
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS:LOCALYTICS
FIG 8 RECENT STRATEGIES AND DEVELOPMENTS:APPDYNAMICS
FIG 10 RECENT STRATEGIES AND DEVELOPMENTS:APPSFLYER
FIG 11 RECENT STRATEGIES AND DEVELOPMENTS:IBM CORPORATION
FIG 12 SWOT ANALYSIS: IBM CORP.