The Latin America, Middle East and Africa Augmented Analytics Market would witness market growth of 24.7% CAGR during the forecast period (2023-2030).
Augmented analytics is increasingly embedded directly into various business applications and software platforms. This integration ensures that analytics becomes integral to an organization's workflow. The trend towards democratizing data analysis continues, with augmented analytics tools designed for business users with minimal technical expertise. This enables organizations to leverage their data across various cloud platforms. As data becomes more accessible, data security and governance have become paramount. The market is shifting towards stronger security measures and data privacy compliance.
Furthermore, since AI and machine learning are increasingly included in augmented analytics, the requirement for explainable AI is crucial. This innovation ensures that the decisions made by AI models are transparent and understandable, a crucial factor in sensitive industries like healthcare and finance. This innovation speeds up the analytics process and enhances accuracy. These solutions are increasingly automating data preparation, from data cleansing and transformation to integration. This innovation eliminates one of the most time-consuming aspects of data analysis.
In a rapidly expanding retail market, data-driven decision-making has become increasingly essential. Retailers in Brazil are looking for ways to gain a competitive edge and better understand customer behavior, market trends, and inventory management. The Brazilian retail sector, like many others worldwide, is placing a strong emphasis on delivering a customer-centric shopping experience. It can help retailers understand customer preferences and behaviors, enabling them to tailor products, services, and marketing strategies to meet individual needs.
The Brazil region dominated the LAMEA Augmented Analytics Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,288.4 million by 2030. The Argentina region is showcasing a CAGR of 25.4% during (2023 - 2030). Additionally, The UAE region would register a CAGR of 24.3% during (2023 - 2030).
Based on Enterprise Type the market is segmented into Large Enterprises, Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, IT & Telecom, Government, Retail, Healthcare, Manufacturing, Transport & Logistics, Energy & Utility, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Augmented Analytics Market is Projected to reach USD 70.2 Billion by 2030, at a CAGR of 22.3%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include QlikTech International AB, Salesforce Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, TIBCO Software Inc., SAP SE, SAS Institute Inc., MicroStrategy, Inc. and Alteryx, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Enterprise Type
- Large Enterprises
- Small & Medium Enterprises
By End User
- BFSI
- IT & Telecom
- Government
- Retail
- Healthcare
- Manufacturing
- Transport & Logistics
- Energy & Utility
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- QlikTech International AB
- Salesforce Inc.
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- TIBCO Software Inc.
- SAP SE
- SAS Institute Inc.
- MicroStrategy, Inc.
- Alteryx, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Augmented Analytics Market, by Enterprise Type
1.4.2 LAMEA Augmented Analytics Market, by End User
1.4.3 LAMEA Augmented Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2022
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Jun – 2023, Oct) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. LAMEA Augmented Analytics Market, By Enterprise Type
5.1 LAMEA Large Enterprises Market, By Country
5.2 LAMEA Small & Medium Enterprises Market, By Country
Chapter 6. LAMEA Augmented Analytics Market, By End User
6.1 LAMEA BFSI Market, By Country
6.2 LAMEA IT & Telecom Market, By Country
6.3 LAMEA Government Market, By Country
6.4 LAMEA Retail Market, By Country
6.5 LAMEA Healthcare Market, By Country
6.6 LAMEA Manufacturing Market, By Country
6.7 LAMEA Transport & Logistics Market, By Country
6.8 LAMEA Energy & Utility Market, By Country
6.9 LAMEA Others Market, By Country
Chapter 7. LAMEA Augmented Analytics Market, By Country
7.1 Brazil Augmented Analytics Market
7.1.1 Brazil Augmented Analytics Market, By Enterprise Type
7.1.2 Brazil Augmented Analytics Market, By End User
7.2 Argentina Augmented Analytics Market
7.2.1 Argentina Augmented Analytics Market, By Enterprise Type
7.2.2 Argentina Augmented Analytics Market, By End User
7.3 UAE Augmented Analytics Market
7.3.1 UAE Augmented Analytics Market, By Enterprise Type
7.3.2 UAE Augmented Analytics Market, By End User
7.4 Saudi Arabia Augmented Analytics Market
7.4.1 Saudi Arabia Augmented Analytics Market, By Enterprise Type
7.4.2 Saudi Arabia Augmented Analytics Market, By End User
7.5 South Africa Augmented Analytics Market
7.5.1 South Africa Augmented Analytics Market, By Enterprise Type
7.5.2 South Africa Augmented Analytics Market, By End User
7.6 Nigeria Augmented Analytics Market
7.6.1 Nigeria Augmented Analytics Market, By Enterprise Type
7.6.2 Nigeria Augmented Analytics Market, By End User
7.7 Rest of LAMEA Augmented Analytics Market
7.7.1 Rest of LAMEA Augmented Analytics Market, By Enterprise Type
7.7.2 Rest of LAMEA Augmented Analytics Market, By End User
Chapter 8. Company Profiles
8.1 QlikTech International AB
8.1.1 Company Overview
8.1.2 Recent strategies and developments:
8.1.2.1 Partnerships, Collaborations, and Agreements:
8.1.2.2 Product Launches and Product Expansions:
8.1.2.3 Acquisition and Mergers:
8.1.3 SWOT Analysis
8.2 MicroStrategy, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 Salesforce, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Expansions:
8.3.5.3 Acquisition and Mergers:
8.3.6 SWOT Analysis
8.4 IBM Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Product Launches and Product Expansions:
8.4.5.3 Acquisition and Mergers:
8.4.6 SWOT Analysis
8.5 Microsoft Corporation
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Product Launches and Product Expansions:
8.5.5.2 Acquisition and Mergers:
8.5.6 SWOT Analysis
8.6 Oracle Corporation
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Tibco Software, Inc. (Vista Equity Partners)
8.7.1 Company Overview
8.7.2 Recent strategies and developments:
8.7.2.1 Acquisition and Mergers:
8.7.3 SWOT Analysis
8.8 SAP SE
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expense
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations, and Agreements:
8.8.6 SWOT Analysis
8.9 SAS Institute, Inc.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Partnerships, Collaborations, and Agreements:
8.9.2.2 Acquisition and Mergers:
8.9.3 SWOT Analysis
8.10. Alteryx, Inc.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Research & Development Expense
8.10.5 Recent strategies and developments:
8.10.5.1 Product Launches and Product Expansions:
8.10.5.2 Acquisition and Mergers:
8.10.6 SWOT Analysis
TABLE 1 LAMEA Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 2 LAMEA Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Augmented Analytics Market
TABLE 4 Product Launches And Product Expansions– Augmented Analytics Market
TABLE 5 Acquisition and Mergers– Augmented Analytics Market
TABLE 6 LAMEA Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 7 LAMEA Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 8 LAMEA Large Enterprises Market, By Country, 2019 - 2022, USD Million
TABLE 9 LAMEA Large Enterprises Market, By Country, 2023 - 2030, USD Million
TABLE 10 LAMEA Small & Medium Enterprises Market, By Country, 2019 - 2022, USD Million
TABLE 11 LAMEA Small & Medium Enterprises Market, By Country, 2023 - 2030, USD Million
TABLE 12 LAMEA Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 13 LAMEA Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 14 LAMEA BFSI Market, By Country, 2019 - 2022, USD Million
TABLE 15 LAMEA BFSI Market, By Country, 2023 - 2030, USD Million
TABLE 16 LAMEA IT & Telecom Market, By Country, 2019 - 2022, USD Million
TABLE 17 LAMEA IT & Telecom Market, By Country, 2023 - 2030, USD Million
TABLE 18 LAMEA Government Market, By Country, 2019 - 2022, USD Million
TABLE 19 LAMEA Government Market, By Country, 2023 - 2030, USD Million
TABLE 20 LAMEA Retail Market, By Country, 2019 - 2022, USD Million
TABLE 21 LAMEA Retail Market, By Country, 2023 - 2030, USD Million
TABLE 22 LAMEA Healthcare Market, By Country, 2019 - 2022, USD Million
TABLE 23 LAMEA Healthcare Market, By Country, 2023 - 2030, USD Million
TABLE 24 LAMEA Manufacturing Market, By Country, 2019 - 2022, USD Million
TABLE 25 LAMEA Manufacturing Market, By Country, 2023 - 2030, USD Million
TABLE 26 LAMEA Transport & Logistics Market, By Country, 2019 - 2022, USD Million
TABLE 27 LAMEA Transport & Logistics Market, By Country, 2023 - 2030, USD Million
TABLE 28 LAMEA Energy & Utility Market, By Country, 2019 - 2022, USD Million
TABLE 29 LAMEA Energy & Utility Market, By Country, 2023 - 2030, USD Million
TABLE 30 LAMEA Others Market, By Country, 2019 - 2022, USD Million
TABLE 31 LAMEA Others Market, By Country, 2023 - 2030, USD Million
TABLE 32 LAMEA Augmented Analytics Market, By Country, 2019 - 2022, USD Million
TABLE 33 LAMEA Augmented Analytics Market, By Country, 2023 - 2030, USD Million
TABLE 34 Brazil Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 35 Brazil Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 36 Brazil Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 37 Brazil Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 38 Brazil Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 39 Brazil Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 40 Argentina Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 41 Argentina Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 42 Argentina Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 43 Argentina Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 44 Argentina Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 45 Argentina Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 46 UAE Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 47 UAE Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 48 UAE Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 49 UAE Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 50 UAE Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 51 UAE Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 52 Saudi Arabia Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 53 Saudi Arabia Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 54 Saudi Arabia Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 55 Saudi Arabia Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 56 Saudi Arabia Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 57 Saudi Arabia Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 58 South Africa Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 59 South Africa Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 60 South Africa Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 61 South Africa Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 62 South Africa Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 63 South Africa Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 64 Nigeria Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 65 Nigeria Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 66 Nigeria Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 67 Nigeria Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 68 Nigeria Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 69 Nigeria Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 70 Rest of LAMEA Augmented Analytics Market, 2019 - 2022, USD Million
TABLE 71 Rest of LAMEA Augmented Analytics Market, 2023 - 2030, USD Million
TABLE 72 Rest of LAMEA Augmented Analytics Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 73 Rest of LAMEA Augmented Analytics Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 74 Rest of LAMEA Augmented Analytics Market, By End User, 2019 - 2022, USD Million
TABLE 75 Rest of LAMEA Augmented Analytics Market, By End User, 2023 - 2030, USD Million
TABLE 76 Key Information – QlikTech International AB
TABLE 77 Key Information – MicroStrategy, Inc.
TABLE 78 Key Information – Salesforce, Inc.
TABLE 79 Key Information – IBM Corporation
TABLE 80 Key Information – Microsoft Corporation
TABLE 81 Key Information – Oracle Corporation
TABLE 82 Key Information – Tibco Software, Inc.
TABLE 83 Key Information – SAP SE
TABLE 84 Key Information – SAS Institute, Inc.
TABLE 85 Key Information – Alteryx, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Augmented Analytics Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the Augmented Analytics Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2022
FIG 6 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Jun – 2023, Oct) Leading Players
FIG 8 Porter’s Five Forces Analysis – Augmented Analytics Market
FIG 9 LAMEA Augmented Analytics Market share, By Enterprise Type, 2022
FIG 10 LAMEA Augmented Analytics Market share, By Enterprise Type, 2030
FIG 11 LAMEA Augmented Analytics Market, By Enterprise Type, 2019 - 2030, USD Million
FIG 12 LAMEA Augmented Analytics Market share, By End User, 2022
FIG 13 LAMEA Augmented Analytics Market share, By End User, 2030
FIG 14 LAMEA Augmented Analytics Market, By End User, 2019 - 2030, USD Million
FIG 15 LAMEA Augmented Analytics Market share, By Country, 2022
FIG 16 LAMEA Augmented Analytics Market share, By Country, 2030
FIG 17 LAMEA Augmented Analytics Market, By Country, 2019 - 2030, USD Million
FIG 18 Recent strategies and developments: QlikTech International AB
FIG 19 SWOT Analysis: QlikTech International AB
FIG 20 SWOT Analysis: MicroStrategy, Inc.
FIG 21 Recent strategies and developments: Salesforce, Inc.
FIG 22 SWOT Analysis: Salesforce, Inc.
FIG 23 Recent strategies and developments: IBM Corporation
FIG 24 SWOT Analysis: IBM Corporation
FIG 25 Recent strategies and developments: Microsoft Corporation
FIG 26 SWOT Analysis: Microsoft Corporation
FIG 27 SWOT Analysis: Oracle Corporation
FIG 28 SWOT Analysis: TIBCO Software Inc.
FIG 29 SWOT Analysis: SAP SE
FIG 30 Recent strategies and developments: SAS Institute, Inc.
FIG 31 SWOT Analysis: SAS INSTITUTE, INC.
FIG 32 SWOT Analysis: Alteryx, Inc.