The Latin America, Middle East and Africa Augmented Reality And Virtual Reality In Healthcare Market would witness market growth of 20.8% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Augmented Reality And Virtual Reality In Healthcare Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $293.2 million by 2031. The Argentina market is showcasing a CAGR of 21.6% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 19.5% during (2024 - 2031).
VR applications are being utilized to treat chronic pain conditions without the need for narcotics, in addition to acute pain management. Patients with conditions like fibromyalgia, arthritis, and lower back pain benefit from VR programs that integrate cognitive-behavioral therapy and mindfulness techniques, guiding them through virtual meditation sessions and tailored physical activities.
Innovative research and useful uses of AR and VR in healthcare are being driven by collaboration between government agencies, industry, and academia. Research institutions like Stanford University, the University of Pennsylvania, and Imperial College London are at the forefront, conducting studies in neurosurgery and oncology.
The regional market is experiencing robust growth, spurred by diverse government initiatives, innovative digital transformation programs, and collaborative efforts between public and private sectors. Brazil is emerging as a leader in AR/VR healthcare adoption in Latin America, fueled by initiatives under the Brazilian Digital Health Strategy (2020-2028) and investments from the Ministry of Health’s Connected SUS Program. South Africa is witnessing increased adoption of AR/VR in healthcare as part of its National Digital Health Strategy for South Africa 2019-2024, which aims to enhance healthcare access in urban and rural areas. The government has supported expanding VR-based telemedicine solutions, particularly in remote regions with limited specialist care. Universities in Johannesburg and Cape Town have incorporated AR into medical education programs, allowing students to train in virtual surgery environments before practicing on real patients. Additionally, local startups are leveraging VR for physical rehabilitation and mental health therapy, offering innovative treatments for conditions such as PTSD and stroke recovery. These efforts are helping bridge the healthcare gap between urban and underserved populations. Thus, the region will present lucrative growth opportunities to expand the market.
Free Valuable Insights: The Worldwide Augmented Reality And Virtual Reality In Healthcare Market is Projected to reach USD 14.12 Billion by 2031, at a CAGR of 18.1%
Based on Technology Type, the market is segmented into Augmented Reality (Surgical Applications, Training & Continuing Medical Education, and Rehabilitation) and Virtual Reality (Simulation & Training, Rehabilitation, Virtual Reality Exposure Therapy (VRET), Pain Distraction, and Diagnostics). Based on Component, the market is segmented into Hardware, Software, and Services. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
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