The Latin America, Middle East and Africa Augmented Reality Market would witness market growth of 50.5% CAGR during the forecast period (2020-2026). With the help of augmented reality, retailers can engage and expand their abilities in a completely different manner. Augmented reality offers myriad possibilities. This is especially true when it is integrated with evolving wireless technology, which enables the incorporation of mobile devices and home appliances, to offer an improved and connected experience for the consumers. There is a massive development possibility in healthcare and biotechnology, which will further boost the market growth of augmented reality over the forecast period.
Presently, augmented reality is regarded as one of the highest growing technology trends. Moreover, this trend will flourish more in the forthcoming years as AR-enabled smartphones and other devices could be more accessible across the globe. AR technology allows a person to experience a real-life environment in front of him - kids playing in the garden, birds sitting on the trees, dogs chasing balls, - with a digital augmentation overlaid on it. For instance, the dogs could be mingling with their cartoon equivalent and a bird could be observed landing on the trees.
As AR technology grows more, the difference between these examples and what might be already available on our smartphones becomes less. In fact, augmented reality is easily accessible and being utilized in multiple ways that include various shopping apps that allow you to try clothes without even leaving home, Snapchat lenses, and in apps that assist you to locate your car in a crowded parking area.
Based on Component, the market is segmented into Hardware and Software. Based on Device, the market is segmented into Head Mounted Display, Head up Display, Hand Held Devices, Smart Glass and Others. Based on End User, the market is segmented into Consumer, Enterprise, Commercial, Healthcare, Automotive, Aerospace & Defense and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: Augmented Reality Market in LAMEA is expected to register a CAGR of 50.5% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., Apple, Inc., Microsoft Corporation, Samsung Electronics Co., Ltd. (Samsung Group), Sony Corporation, Qualcomm, Inc., Vuzix Corporation, PTC, Inc., Lenovo Group Limited and Alibaba Group Holdings Limited.
Scope of the Study
Market Segments Covered in the Report:
By Component
By Device
- Head Mounted Display
- Head up Display
- Hand Held Devices
- Smart Glass
- Others
By End User
- Consumer
- Enterprise
- Commercial
- Healthcare
- Automotive
- Aerospace & Defense
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Companies Profiled
- Google, Inc.
- Apple, Inc.
- Microsoft Corporation
- Samsung Electronics Co., Ltd. (Samsung Group)
- Sony Corporation
- Qualcomm, Inc.
- Vuzix Corporation
- PTC, Inc.
- Lenovo Group Limited
- Alibaba Group Holdings Limited.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Augmented Reality Market, by Component
1.4.2 LAMEA Augmented Reality Market, by Device
1.4.3 LAMEA Augmented Reality Market, by End User
1.4.4 LAMEA Augmented Reality Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Oct – 2020, Dec) Leading Players
Chapter 4. LAMEA Augmented Reality Market by Component
4.1 LAMEA Augmented Reality Hardware Market by Country
4.2 LAMEA Augmented Reality Software Market by Country
Chapter 5. LAMEA Augmented Reality Market by Device
5.1 LAMEA Augmented Reality Head Mounted Display Market by Country
5.2 LAMEA Augmented Reality Head up Display Market by Country
5.3 LAMEA Augmented Reality Hand Held Devices Market by Country
5.4 LAMEA Augmented Reality Smart Glass Market by Country
5.5 LAMEA Other Device Augmented Reality Market by Country
Chapter 6. LAMEA Augmented Reality Market by End User
6.1 LAMEA Consumer Augmented Reality Market by Country
6.2 LAMEA Enterprise Augmented Reality Market by Country
6.3 LAMEA Commercial Augmented Reality Market by Country
6.4 LAMEA Healthcare Augmented Reality Market by Country
6.5 LAMEA Automotive Augmented Reality Market by Country
6.6 LAMEA Aerospace & Defense Augmented Reality Market by Country
6.7 LAMEA Others Augmented Reality Market by Country
Chapter 7. LAMEA Augmented Reality Market by Country
7.1 Brazil Augmented Reality Market
7.1.1 Brazil Augmented Reality Market by Component
7.1.2 Brazil Augmented Reality Market by Device
7.1.3 Brazil Augmented Reality Market by End User
7.2 Argentina Augmented Reality Market
7.2.1 Argentina Augmented Reality Market by Component
7.2.2 Argentina Augmented Reality Market by Device
7.2.3 Argentina Augmented Reality Market by End User
7.3 UAE Augmented Reality Market
7.3.1 UAE Augmented Reality Market by Component
7.3.2 UAE Augmented Reality Market by Device
7.3.3 UAE Augmented Reality Market by End User
7.4 Saudi Arabia Augmented Reality Market
7.4.1 Saudi Arabia Augmented Reality Market by Component
7.4.2 Saudi Arabia Augmented Reality Market by Device
7.4.3 Saudi Arabia Augmented Reality Market by End User
7.5 South Africa Augmented Reality Market
7.5.1 South Africa Augmented Reality Market by Component
7.5.2 South Africa Augmented Reality Market by Device
7.5.3 South Africa Augmented Reality Market by End User
7.6 Nigeria Augmented Reality Market
7.6.1 Nigeria Augmented Reality Market by Component
7.6.2 Nigeria Augmented Reality Market by Device
7.6.3 Nigeria Augmented Reality Market by End User
7.7 Rest of LAMEA Augmented Reality Market
7.7.1 Rest of LAMEA Augmented Reality Market by Component
7.7.2 Rest of LAMEA Augmented Reality Market by Device
7.7.3 Rest of LAMEA Augmented Reality Market by End User
Chapter 8. Company Profiles
8.1 Google, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Acquisition and Mergers:
8.1.5.3 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Apple, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Product and Regional Analysis
8.2.4 Research & Development Expense
8.2.1 Recent strategies and developments:
8.2.1.1 Partnerships, Collaborations, and Agreements:
8.2.1.2 Product Launches and Product Expansions:
8.2.2 SWOT Analysis
8.3 Microsoft Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 Samsung Electronics Co., Ltd. (Samsung Group)
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Geographical Expansions:
8.4.6 SWOT Analysis
8.5 Sony Corporation
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research and Development Expense
8.5.5 Recent strategies and developments:
8.5.5.1 Partnerships, Collaborations, and Agreements:
8.5.5.2 Product Launches and Product Expansions:
8.5.6 SWOT Analysis
8.6 Qualcomm, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Partnerships, Collaborations, and Agreements:
8.6.5.2 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Vuzix Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.8 PTC, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations, and Agreements:
8.8.5.2 Acquisition and Mergers:
8.8.5.3 Product Launches and Product Expansions:
8.9 Lenovo Group Limited
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.9.5 Recent strategies and developments:
8.9.5.1 Partnerships, Collaborations, and Agreements:
8.9.5.2 Product Launches and Product Expansions:
8.10. Alibaba Group Holdings Limited
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Segmental Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:
8.10.4.2 Product Launches and Product Expansions:
TABLE 1 LAMEA Augmented Reality Market, 2016 - 2019, USD Million
TABLE 2 LAMEA Augmented Reality Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Augmented Reality Market
TABLE 4 Product Launches And Product Expansions– Augmented Reality Market
TABLE 5 Geographical Expansions– Augmented Reality Market
TABLE 6 Acquisition and Mergers– Augmented Reality Market
TABLE 7 LAMEA Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 8 LAMEA Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 9 LAMEA Augmented Reality Hardware Market by Country, 2016 - 2019, USD Million
TABLE 10 LAMEA Augmented Reality Hardware Market by Country, 2020 - 2026, USD Million
TABLE 11 LAMEA Augmented Reality Software Market by Country, 2016 - 2019, USD Million
TABLE 12 LAMEA Augmented Reality Software Market by Country, 2020 - 2026, USD Million
TABLE 13 LAMEA Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 14 LAMEA Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 15 LAMEA Augmented Reality Head Mounted Display Market by Country, 2016 - 2019, USD Million
TABLE 16 LAMEA Augmented Reality Head Mounted Display Market by Country, 2020 - 2026, USD Million
TABLE 17 LAMEA Augmented Reality Head up Display Market by Country, 2016 - 2019, USD Million
TABLE 18 LAMEA Augmented Reality Head up Display Market by Country, 2020 - 2026, USD Million
TABLE 19 LAMEA Augmented Reality Hand Held Devices Market by Country, 2016 - 2019, USD Million
TABLE 20 LAMEA Augmented Reality Hand Held Devices Market by Country, 2020 - 2026, USD Million
TABLE 21 LAMEA Augmented Reality Smart Glass Market by Country, 2016 - 2019, USD Million
TABLE 22 LAMEA Augmented Reality Smart Glass Market by Country, 2020 - 2026, USD Million
TABLE 23 LAMEA Other Device Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 24 LAMEA Other Device Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 25 LAMEA Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 26 LAMEA Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 27 LAMEA Consumer Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 28 LAMEA Consumer Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 29 LAMEA Enterprise Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 30 LAMEA Enterprise Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 31 LAMEA Commercial Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 32 LAMEA Commercial Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 33 LAMEA Healthcare Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 34 LAMEA Healthcare Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 35 LAMEA Automotive Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 36 LAMEA Automotive Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 37 LAMEA Aerospace & Defense Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 38 LAMEA Aerospace & Defense Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 39 LAMEA Others Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 40 LAMEA Others Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 41 LAMEA Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 42 LAMEA Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 43 Brazil Augmented Reality Market, 2016 - 2019, USD Million
TABLE 44 Brazil Augmented Reality Market, 2020 - 2026, USD Million
TABLE 45 Brazil Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 46 Brazil Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 47 Brazil Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 48 Brazil Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 49 Brazil Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 50 Brazil Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 51 Argentina Augmented Reality Market, 2016 - 2019, USD Million
TABLE 52 Argentina Augmented Reality Market, 2020 - 2026, USD Million
TABLE 53 Argentina Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 54 Argentina Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 55 Argentina Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 56 Argentina Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 57 Argentina Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 58 Argentina Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 59 UAE Augmented Reality Market, 2016 - 2019, USD Million
TABLE 60 UAE Augmented Reality Market, 2020 - 2026, USD Million
TABLE 61 UAE Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 62 UAE Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 63 UAE Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 64 UAE Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 65 UAE Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 66 UAE Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 67 Saudi Arabia Augmented Reality Market, 2016 - 2019, USD Million
TABLE 68 Saudi Arabia Augmented Reality Market, 2020 - 2026, USD Million
TABLE 69 Saudi Arabia Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 70 Saudi Arabia Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 71 Saudi Arabia Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 72 Saudi Arabia Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 73 Saudi Arabia Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 74 Saudi Arabia Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 75 South Africa Augmented Reality Market, 2016 - 2019, USD Million
TABLE 76 South Africa Augmented Reality Market, 2020 - 2026, USD Million
TABLE 77 South Africa Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 78 South Africa Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 79 South Africa Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 80 South Africa Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 81 South Africa Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 82 South Africa Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 83 Nigeria Augmented Reality Market, 2016 - 2019, USD Million
TABLE 84 Nigeria Augmented Reality Market, 2020 - 2026, USD Million
TABLE 85 Nigeria Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 86 Nigeria Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 87 Nigeria Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 88 Nigeria Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 89 Nigeria Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 90 Nigeria Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 91 Rest of LAMEA Augmented Reality Market, 2016 - 2019, USD Million
TABLE 92 Rest of LAMEA Augmented Reality Market, 2020 - 2026, USD Million
TABLE 93 Rest of LAMEA Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 94 Rest of LAMEA Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 95 Rest of LAMEA Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 96 Rest of LAMEA Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 97 Rest of LAMEA Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 98 Rest of LAMEA Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 99 Key Information – Google, Inc.
TABLE 100 Key Information – Apple, Inc.
TABLE 101 key information – Microsoft Corporation
TABLE 102 Key Information –Samsung Electronics Co., Ltd.
TABLE 103 Key Information – Sony Corporation
TABLE 104 Key Information – Qualcomm, Inc.
TABLE 105 key Information – Vuzix Corporation
TABLE 106 key Information – PTC, Inc.
TABLE 107 Key Information – Lenovo Group Limited
TABLE 108 Key Information – Alibaba Group Holdings Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Oct – 2020, Dec) Leading Players
FIG 5 Recent strategies and developments: Google, Inc.
FIG 6 SWOT Analysis: Alphabet Inc. (Google Inc.)
FIG 7 Recent strategies and developments: Apple, Inc.
FIG 8 SWOT Analysis: apple, Inc.
FIG 9 Recent strategies and developments: Microsoft Corporation
FIG 10 SWOT Analysis: Microsoft Corporation
FIG 11 Recent strategies and developments: Samsung Electronics Co., Ltd.
FIG 12 SWOT Analysis: Samsung Electronics CO. Ltd.
FIG 13 Recent strategies and developments: Sony Corporation
FIG 14 Swot analysis: sony corporation
FIG 15 Recent strategies and developments: Qualcomm, Inc.
FIG 16 SWOT Analysis: Qualcomm, Inc.
FIG 17 Recent strategies and developments: PTC, Inc.
FIG 18 Recent strategies and developments: Lenovo Group Limited
FIG 19 Recent strategies and developments: Alibaba Group Holdings Limited