LAMEA Augmented Reality Navigation Market Size, Share & Trends Analysis Report By Type (Outdoor Navigation and Indoor Navigation), By Component (Hardware, Software, and Services), By End Use, By Country and Growth Forecast, 2024 - 2031

The Latin America, Middle East and Africa Augmented Reality Navigation Market would witness market growth of 41.4% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Augmented Reality Navigation Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $312.8 million by 2031. The Argentina market is registering a CAGR of 43.3% during (2024 - 2031). Additionally, The UAE market would witness a CAGR of 40.2% during (2024 - 2031).

Smartphones are perhaps the most common entry point for AR navigation applications. As smartphones become more powerful with higher-end processors, better camera systems, and advanced sensors, the usability of AR applications in everyday life has become more accessible. Most AR navigation apps are available for free or cheaply in app stores, making them widely available to consumers. The accuracy and reliability of GPS services have greatly improved in recent years, with high-precision mapping systems now able to provide highly accurate real-time location data. Combined with AR technology, these advancements have made AR navigation systems more practical for widespread use.

The market is growing and evolving rapidly, driven by the following: The integration of AR navigation with AI and machine learning is one of the key innovations enhancing its capabilities. AI can optimize route planning by analyzing traffic patterns and real-time data, while machine learning algorithms can adapt to a user’s preferences over time. This allows for personalized navigation that is highly efficient and responsive to changing conditions.

Brazil’s retail sector has shown remarkable resilience, with seasonally adjusted sales increasing by 1.0% in January 2024 from December 2023 and a significant 8.2% growth in February 2023 compared to the previous year. The cumulative annual index of 6.15% and a 2.3% increase over the last 12 months highlight consistent consumer activity and economic recovery. This robust retail performance translates into greater investment in advanced technologies like AR to enhance customer experience. Retailers in Brazil are increasingly leveraging AR navigation solutions to streamline in-store navigation, improve inventory management, and provide interactive shopping experiences. Moreover, AR-based mobile applications are being adopted to guide customers through large retail spaces, enhancing operational efficiency and customer satisfaction. Thus, the rising entertainment streaming and gaming trends in the UAE and Brazil's robust retail trade growth catalyze the adoption of AR navigation technologies in their respective regions.

Free Valuable Insights: The Worldwide Augmented Reality Navigation Market is Projected to reach USD 14.37 Billion by 2031, at a CAGR of 38.5%

Based on Type, the market is segmented into Outdoor Navigation and Indoor Navigation. Based on Component, the market is segmented into Hardware, Software, and Services. Based on End Use, the market is segmented into Industrial & Manufacturing, E-Commerce & Retail, Gaming & Entertainment, Healthcare, Aerospace & Defense, Education, Military & Defense, and Other End Use. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

• Google LLC (Alphabet Inc.)
• Apple, Inc.
• Microsoft Corporation
• WayRay AG
• Fujitsu Limited
• IndoorAtlas Ltd.
• Niantic, Inc.
• Mapbox, Inc.
• HERE Global B.V.
• Sygic a.s.

LAMEA Augmented Reality Navigation Market Report Segmentation

By Type

• Outdoor Navigation
• Indoor Navigation

By Component

• Hardware
• Software
• Services

By End Use

• Industrial & Manufacturing
• E-Commerce & Retail
• Gaming & Entertainment
• Healthcare
• Aerospace & Defense
• Education
• Military & Defense
• Other End Use

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Augmented Reality Navigation Market, by Type
1.4.2 LAMEA Augmented Reality Navigation Market, by Component
1.4.3 LAMEA Augmented Reality Navigation Market, by End Use
1.4.4 LAMEA Augmented Reality Navigation Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. LAMEA Augmented Reality Navigation Market by Type
4.1 LAMEA Outdoor Navigation Market by Country
4.2 LAMEA Indoor Navigation Market by Country

Chapter 5. LAMEA Augmented Reality Navigation Market by Component
5.1 LAMEA Hardware Market by Country
5.2 LAMEA Software Market by Country
5.3 LAMEA Services Market by Country

Chapter 6. LAMEA Augmented Reality Navigation Market by End Use
6.1 LAMEA Industrial & Manufacturing Market by Country
6.2 LAMEA E-Commerce & Retail Market by Country
6.3 LAMEA Gaming & Entertainment Market by Country
6.4 LAMEA Healthcare Market by Country
6.5 LAMEA Aerospace & Defense Market by Country
6.6 LAMEA Education Market by Country
6.7 LAMEA Military & Defense Market by Country
6.8 LAMEA Other End Use Market by Country

Chapter 7. LAMEA Augmented Reality Navigation Market by Country
7.1 Brazil Augmented Reality Navigation Market
7.1.1 Brazil Augmented Reality Navigation Market by Type
7.1.2 Brazil Augmented Reality Navigation Market by Component
7.1.3 Brazil Augmented Reality Navigation Market by End Use
7.2 Argentina Augmented Reality Navigation Market
7.2.1 Argentina Augmented Reality Navigation Market by Type
7.2.2 Argentina Augmented Reality Navigation Market by Component
7.2.3 Argentina Augmented Reality Navigation Market by End Use
7.3 UAE Augmented Reality Navigation Market
7.3.1 UAE Augmented Reality Navigation Market by Type
7.3.2 UAE Augmented Reality Navigation Market by Component
7.3.3 UAE Augmented Reality Navigation Market by End Use
7.4 Saudi Arabia Augmented Reality Navigation Market
7.4.1 Saudi Arabia Augmented Reality Navigation Market by Type
7.4.2 Saudi Arabia Augmented Reality Navigation Market by Component
7.4.3 Saudi Arabia Augmented Reality Navigation Market by End Use
7.5 South Africa Augmented Reality Navigation Market
7.5.1 South Africa Augmented Reality Navigation Market by Type
7.5.2 South Africa Augmented Reality Navigation Market by Component
7.5.3 South Africa Augmented Reality Navigation Market by End Use
7.6 Nigeria Augmented Reality Navigation Market
7.6.1 Nigeria Augmented Reality Navigation Market by Type
7.6.2 Nigeria Augmented Reality Navigation Market by Component
7.6.3 Nigeria Augmented Reality Navigation Market by End Use
7.7 Rest of LAMEA Augmented Reality Navigation Market
7.7.1 Rest of LAMEA Augmented Reality Navigation Market by Type
7.7.2 Rest of LAMEA Augmented Reality Navigation Market by Component
7.7.3 Rest of LAMEA Augmented Reality Navigation Market by End Use

Chapter 8. Company Profiles
8.1 Google LLC (Alphabet Inc.)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 SWOT Analysis
8.2 Apple, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.6 SWOT Analysis
8.3 Microsoft Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 SWOT Analysis
8.4 WayRay AG
8.4.1 Company Overview
8.5 Fujitsu Limited
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 SWOT Analysis
8.6 IndoorAtlas Ltd.
8.6.1 Company Overview
8.6.2 Recent strategies and developments:
8.6.2.1 Partnerships, Collaborations, and Agreements:
8.7 Niantic, Inc.
8.7.1 Company Overview
8.8 Mapbox, Inc.
8.8.1 Company Overview
8.9 HERE Global B.V.
8.9.1 Company Overview
8.10. Sygic a.s.
8.10.1 Company Overview

TABLE 1 LAMEA Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 2 LAMEA Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 3 LAMEA Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 4 LAMEA Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 5 LAMEA Outdoor Navigation Market by Country, 2020 - 2023, USD Million
TABLE 6 LAMEA Outdoor Navigation Market by Country, 2024 - 2031, USD Million
TABLE 7 LAMEA Indoor Navigation Market by Country, 2020 - 2023, USD Million
TABLE 8 LAMEA Indoor Navigation Market by Country, 2024 - 2031, USD Million
TABLE 9 LAMEA Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 10 LAMEA Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 11 LAMEA Hardware Market by Country, 2020 - 2023, USD Million
TABLE 12 LAMEA Hardware Market by Country, 2024 - 2031, USD Million
TABLE 13 LAMEA Software Market by Country, 2020 - 2023, USD Million
TABLE 14 LAMEA Software Market by Country, 2024 - 2031, USD Million
TABLE 15 LAMEA Services Market by Country, 2020 - 2023, USD Million
TABLE 16 LAMEA Services Market by Country, 2024 - 2031, USD Million
TABLE 17 LAMEA Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 18 LAMEA Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 19 LAMEA Industrial & Manufacturing Market by Country, 2020 - 2023, USD Million
TABLE 20 LAMEA Industrial & Manufacturing Market by Country, 2024 - 2031, USD Million
TABLE 21 LAMEA E-Commerce & Retail Market by Country, 2020 - 2023, USD Million
TABLE 22 LAMEA E-Commerce & Retail Market by Country, 2024 - 2031, USD Million
TABLE 23 LAMEA Gaming & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 24 LAMEA Gaming & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 25 LAMEA Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 26 LAMEA Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 27 LAMEA Aerospace & Defense Market by Country, 2020 - 2023, USD Million
TABLE 28 LAMEA Aerospace & Defense Market by Country, 2024 - 2031, USD Million
TABLE 29 LAMEA Education Market by Country, 2020 - 2023, USD Million
TABLE 30 LAMEA Education Market by Country, 2024 - 2031, USD Million
TABLE 31 LAMEA Military & Defense Market by Country, 2020 - 2023, USD Million
TABLE 32 LAMEA Military & Defense Market by Country, 2024 - 2031, USD Million
TABLE 33 LAMEA Other End Use Market by Country, 2020 - 2023, USD Million
TABLE 34 LAMEA Other End Use Market by Country, 2024 - 2031, USD Million
TABLE 35 LAMEA Augmented Reality Navigation Market by Country, 2020 - 2023, USD Million
TABLE 36 LAMEA Augmented Reality Navigation Market by Country, 2024 - 2031, USD Million
TABLE 37 Brazil Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 38 Brazil Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 39 Brazil Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 40 Brazil Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 41 Brazil Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 42 Brazil Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 43 Brazil Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 44 Brazil Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 45 Argentina Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 46 Argentina Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 47 Argentina Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 48 Argentina Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 49 Argentina Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 50 Argentina Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 51 Argentina Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 52 Argentina Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 53 UAE Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 54 UAE Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 55 UAE Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 56 UAE Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 57 UAE Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 58 UAE Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 59 UAE Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 60 UAE Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 61 Saudi Arabia Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 62 Saudi Arabia Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 63 Saudi Arabia Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 64 Saudi Arabia Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 65 Saudi Arabia Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 66 Saudi Arabia Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 67 Saudi Arabia Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 68 Saudi Arabia Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 69 South Africa Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 70 South Africa Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 71 South Africa Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 72 South Africa Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 73 South Africa Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 74 South Africa Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 75 South Africa Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 76 South Africa Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 77 Nigeria Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 78 Nigeria Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 79 Nigeria Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 80 Nigeria Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 81 Nigeria Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 82 Nigeria Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 83 Nigeria Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 84 Nigeria Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 85 Rest of LAMEA Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 86 Rest of LAMEA Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 87 Rest of LAMEA Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 88 Rest of LAMEA Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 89 Rest of LAMEA Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 90 Rest of LAMEA Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 91 Rest of LAMEA Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 92 Rest of LAMEA Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 93 Key Information – Google LLC
TABLE 94 Key Information – Apple, Inc.
TABLE 95 Key Information – Microsoft Corporation
TABLE 96 Key Information – WayRay AG
TABLE 97 Key Information – Fujitsu Limited
TABLE 98 Key Information – IndoorAtlas Ltd.
TABLE 99 Key Information –Niantic, Inc.
TABLE 100 Key Information – Mapbox, Inc.
TABLE 101 Key Information – HERE Global B.V.
TABLE 102 Key Information – Sygic a.s.

List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Augmented Reality Navigation Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Augmented Reality Navigation Market
FIG 4 Porter’s Five Forces Analysis – Augmented Reality Navigation Market
FIG 5 LAMEA Augmented Reality Navigation Market share by Type, 2023
FIG 6 LAMEA Augmented Reality Navigation Market share by Type, 2031
FIG 7 LAMEA Augmented Reality Navigation Market by Type, 2020 - 2031, USD Million
FIG 8 LAMEA Augmented Reality Navigation Market share by Component, 2023
FIG 9 LAMEA Augmented Reality Navigation Market share by Component, 2031
FIG 10 LAMEA Augmented Reality Navigation Market by Component, 2020 - 2031, USD Million
FIG 11 LAMEA Augmented Reality Navigation Market share by End Use, 2023
FIG 12 LAMEA Augmented Reality Navigation Market share by End Use, 2031
FIG 13 LAMEA Augmented Reality Navigation Market by End Use, 2020 - 2031, USD Million
FIG 14 LAMEA Augmented Reality Navigation Market share by Country, 2023
FIG 15 LAMEA Augmented Reality Navigation Market share by Country, 2031
FIG 16 LAMEA Augmented Reality Navigation Market by Country, 2020 - 2031, USD Million
FIG 17 SWOT Analysis: Google LLC
FIG 18 SWOT Analysis: Apple, Inc.
FIG 19 SWOT Analysis: Microsoft Corporation
FIG 20 Swot analysis: Fujitsu Limited