The Latin America, Middle East and Africa Augmented Reality Packaging Market would witness market growth of 8.6% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Augmented Reality Packaging Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $10,103.3 Thousands by 2031. The Argentina market is exhibiting a CAGR of 10% during (2024 - 2031). Additionally, The UAE market would experience a CAGR of 7.4% during (2024 - 2031).
The integration of AR in packaging goes beyond just marketing and branding. Consumers are increasingly seeking transparency in product details. AR packaging provides detailed ingredient lists, sustainability practices, and ethical sourcing information simply by scanning a product with a mobile device. Brands use AR-powered packaging to create interactive games, loyalty programs, and reward systems. For example, brands have launched campaigns where customers can collect digital tokens by scanning product packaging, redeemable for discounts or exclusive merchandise. Sustainability-focused brands use AR to educate consumers about eco-friendly practices and recycling instructions. Scanning a product allows Users to see a brand’s carbon footprint, material sourcing, and proper disposal methods.
The market is evolving rapidly, with several key trends shaping its future. Brands are shifting from traditional marketing methods to immersive storytelling through AR packaging. By integrating augmented reality, companies create deeper emotional connections with consumers, increasing brand recall and customer engagement. As smartphone penetration and AR app development continue to rise, more consumers engage with AR content through mobile devices. This trend encourages brands to develop QR-code-based AR packaging that does not require additional applications, making the experience seamless. AI-powered AR packaging can provide personalized recommendations based on user behaviour and preferences. By analyzing consumer interactions with AR content, brands can refine their marketing strategies and offer more targeted promotions.
Saudi Arabia’s food manufacturing and processing industry is projected to attract $70 billion in investments by 2030, a 59% increase from 2016. This expansion fuels the demand for smart packaging solutions that enhance product visibility, customer interaction, and food safety. AR packaging enables brands to provide real-time product information, interactive recipe guides, and immersive promotional experiences. As Saudi Arabia focuses on developing its local food industry, AR packaging solutions can ensure regulatory compliance, reduce food waste through smart expiration tracking, and strengthen consumer engagement in a competitive retail environment. In conclusion, the rapid expansion of South Africa’s seafood export industry and Saudi Arabia’s food manufacturing sector presents a substantial growth avenue for the market.
Free Valuable Insights: The Worldwide Augmented Reality Packaging Market is Projected to reach USD 513.15 Million by 2031, at a CAGR of 6.0%
Based on End Use, the market is segmented into Food & Beverages, Healthcare & Pharmaceuticals, Personal Care & Cosmetics, and Other End Use. The report also covers geographical segmentation of Augmented Reality Packaging market. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Vossle
- SmartTek Solutions.LLC
- Zappar Ltd.
- FlippAR
- THIMM Group GmbH + Co. KG
- BrandXR
- PlugXR
- The Procter & Gamble Company
LAMEA Augmented Reality Packaging Market Report Segmentation
By End Use
- Food & Beverages
- Healthcare & Pharmaceuticals
- Personal Care & Cosmetics
- Other End Use
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Augmented Reality Packaging Market, by End Use
1.4.2 LAMEA Augmented Reality Packaging Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. LAMEA Augmented Reality Packaging Market by End Use
4.1 LAMEA Food & Beverages Market by Country
4.2 LAMEA Healthcare & Pharmaceuticals Market by Country
4.3 LAMEA Personal Care & Cosmetics Market by Country
4.4 LAMEA Other End Use Market by Country
Chapter 5. LAMEA Augmented Reality Packaging Market by Country
5.1 Brazil Augmented Reality Packaging Market
5.1.1 Brazil Augmented Reality Packaging Market by End Use
5.2 Argentina Augmented Reality Packaging Market
5.2.1 Argentina Augmented Reality Packaging Market by End Use
5.3 UAE Augmented Reality Packaging Market
5.3.1 UAE Augmented Reality Packaging Market by End Use
5.4 Saudi Arabia Augmented Reality Packaging Market
5.4.1 Saudi Arabia Augmented Reality Packaging Market by End Use
5.5 South Africa Augmented Reality Packaging Market
5.5.1 South Africa Augmented Reality Packaging Market by End Use
5.6 Nigeria Augmented Reality Packaging Market
5.6.1 Nigeria Augmented Reality Packaging Market by End Use
5.7 Rest of LAMEA Augmented Reality Packaging Market
5.7.1 Rest of LAMEA Augmented Reality Packaging Market by End Use
Chapter 6. Company Profiles
6.1 Vossle
6.1.1 Company Overview
6.2 SmartTek Solutions.LLC
6.2.1 Company Overview
6.3 Zappar Ltd.
6.3.1 Company Overview
6.4 FlippAR
6.4.1 Company Overview
6.5 THIMM Group GmbH + Co. KG
6.5.1 Company Overview
6.6 BrandXR
6.6.1 Company Overview
6.7 PlugXR
6.7.1 Company Overview
6.8 The Procter & Gamble Company
6.8.1 Company Overview
6.8.2 Financial Analysis
6.8.3 Segmental and Regional Analysis
6.8.4 SWOT Analysis
TABLE 1 LAMEA Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 2 LAMEA Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 3 LAMEA Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 4 LAMEA Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 5 LAMEA Food & Beverages Market by Country, 2020 - 2023, USD Thousands
TABLE 6 LAMEA Food & Beverages Market by Country, 2024 - 2031, USD Thousands
TABLE 7 LAMEA Healthcare & Pharmaceuticals Market by Country, 2020 - 2023, USD Thousands
TABLE 8 LAMEA Healthcare & Pharmaceuticals Market by Country, 2024 - 2031, USD Thousands
TABLE 9 LAMEA Personal Care & Cosmetics Market by Country, 2020 - 2023, USD Thousands
TABLE 10 LAMEA Personal Care & Cosmetics Market by Country, 2024 - 2031, USD Thousands
TABLE 11 LAMEA Other End Use Market by Country, 2020 - 2023, USD Thousands
TABLE 12 LAMEA Other End Use Market by Country, 2024 - 2031, USD Thousands
TABLE 13 LAMEA Augmented Reality Packaging Market by Country, 2020 - 2023, USD Thousands
TABLE 14 LAMEA Augmented Reality Packaging Market by Country, 2024 - 2031, USD Thousands
TABLE 15 Brazil Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 16 Brazil Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 17 Brazil Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 18 Brazil Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 19 Argentina Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 20 Argentina Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 21 Argentina Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 22 Argentina Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 23 UAE Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 24 UAE Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 25 UAE Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 26 UAE Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 27 Saudi Arabia Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 28 Saudi Arabia Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 29 Saudi Arabia Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 30 Saudi Arabia Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 31 South Africa Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 32 South Africa Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 33 South Africa Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 34 South Africa Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 35 Nigeria Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 36 Nigeria Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 37 Nigeria Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 38 Nigeria Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 39 Rest of LAMEA Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 40 Rest of LAMEA Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 41 Rest of LAMEA Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 42 Rest of LAMEA Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 43 Key Information – Vossle
TABLE 44 Key Information – SmartTek Solutions.LLC
TABLE 45 Key Information – Zappar Ltd.
TABLE 46 Key Information – FlippAR
TABLE 47 Key Information – THIMM Group GmbH + Co. KG
TABLE 48 Key Information – BrandXR
TABLE 49 Key Information – PlugXR
TABLE 50 Key Information – The Procter & Gamble Company
List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Augmented Reality Packaging Market, 2020 - 2031, USD Thousands
FIG 3 Key Factors Impacting Augmented Reality Packaging Market
FIG 4 Porter’s Five Forces Analysis – Augmented Reality Packaging Market
FIG 5 LAMEA Augmented Reality Packaging Market share by End Use, 2023
FIG 6 LAMEA Augmented Reality Packaging Market share by End Use, 2031
FIG 7 LAMEA Augmented Reality Packaging Market by End Use, 2020 - 2031, USD Thousands
FIG 8 LAMEA Augmented Reality Packaging Market share by Country, 2023
FIG 9 LAMEA Augmented Reality Packaging Market share by Country, 2031
FIG 10 LAMEA Augmented Reality Packaging Market by Country, 2020 - 2031, USD Thousands
FIG 11 SWOT Analysis: The Procter & Gamble Company
