The Latin America, Middle East and Africa Barley Flakes Market would witness market growth of 15.7% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 113.86 kilo tonnes, showcasing a growth of 13.8% (2024-2031).
The online channel for barley flakes has surged due to its convenience and broad selection. E-commerce platforms offer consumers access to niche and specialty products like organic barley flakes that may not be stocked in local stores. Online retailers often provide detailed product descriptions, reviews, and subscription options, enhancing customer experience. The growth of direct-to-consumer models and online grocery services further boosts this channel’s market share, especially among tech-savvy and health-conscious buyers. Consequently, by the year 2031, it is expected that 7.50 kilo tonnes of barley flakes would be sold through online channel in UAE.
The Brazil market dominated the LAMEA Barley Flakes Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $420.3 million by 2031. The Argentina market is exhibiting a CAGR of 16.5% during (2024 - 2031). Additionally, The UAE market would experience a CAGR of 14.8% during (2024 - 2031).
The demand for convenient and ready-to-eat foods has led to the development of instant barley flake products. These products cater to consumers looking for quick and healthy meal options. Sustainable farming practices and eco-friendly packaging are becoming increasingly important in the barley flakes market. Consumers seek products that align with their environmental values, and companies respond by adopting sustainable practices.
The trend towards functional foods—foods that provide health benefits beyond basic nutrition—is driving the popularity of barley flakes. These flakes are being marketed for their ability to support heart health, improve digestion, and aid in weight management. Manufacturers are experimenting with new flavours and combinations to attract consumers. This includes mixing barley flakes with other superfoods like chia seeds, quinoa, and flaxseeds and adding natural flavours like honey, cinnamon, and berries.
The UAE's food service industry, valued at $12.3 billion in 2021 and recognized as the second largest in the GCC region, is experiencing significant growth. This expansion, driven by a nearly 17 percent increase from 2020, highlights the dynamic nature of the sector. Dubai's extensive network of food establishments, including 9,705 restaurants, 4,310 coffee shops, and 728 catering services, creates a substantial market for barley flakes. The rising demand for healthy and nutritious menu options in hotels, restaurants, and catering services is boosting the popularity of barley flakes. As consumers in the UAE become more health-conscious, barley flakes in diverse culinary offerings, cater to their dietary preferences and promote the market's growth. Thus, expanding the food service industry and increasing food processing drive the market's growth.
Free Valuable Insights: The Worldwide Barley Flakes Market is Projected to reach USD 20.9 Billion by 2031, at a CAGR of 14.1%
Based on Product, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Online, Convenience Stores, and Other Distribution Channels. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Product (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Country (Volume, Kilo Tonnes, USD Billion, 2020-2031)
Our team of dedicated experts can provide you with attractive expansion opportunities for your business.
Unique Offerings 