The Latin America, Middle East and Africa Beard Oil Market would witness market growth of 7.2% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 11,501.45 Thousand Units (30 ml), showcasing a growth of 8.8% (2024-2031).
Beard oil, a popular grooming product, is primarily used to moisturize and condition facial hair and the underlying skin. Conventional oils often contain a blend of carrier oils, such as jojoba, argan, or almond oil, along with essential oils for fragrance. These oils help reduce dryness, prevent beard itch, and promote a healthier, softer beard. They also enhance the beard's appearance by adding shine and reducing frizz. Thus, the Brazilian market consumed 2,065.23 thousand units of conventional oil in 2023.
The Brazil market dominated the LAMEA Beard Oil Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $40.3 million by 2031, growing at a CAGR of 6.2 % during the forecast period. The Argentina market is showcasing a CAGR of 7.9% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 6.3% during (2024 - 2031).
In order for social media marketing to be successful, it is vital to have content that is engaging. In particular, it has been proved that video content is quite successful in displaying the advantages of items and how they can be utilized. Platforms like YouTube and TikTok allow brands to create detailed tutorials, behind-the-scenes looks at product development, and customer testimonials. For instance, The Beard Struggle, a beard care brand, uses YouTube to share comprehensive grooming tutorials, product reviews, and lifestyle content. Their engaging videos educate consumers on using their products effectively and build a loyal community of followers who regularly engage with their content.
The role of user-generated content (UGC) in social media marketing is also significant. Encouraging customers to share their experiences with these oils and tag the brand helps create authentic content that resonates with potential buyers. Brands like Mountaineer Brand actively repost UGC on their social media pages, showcasing real customers and grooming journeys. This strategy provides social proof of the product’s effectiveness and fosters a sense of community and loyalty among users.
The UAE's multicultural society and exposure to global trends have significantly influenced grooming habits, leading to a higher acceptance and adoption of beard grooming products. The presence of high-end grooming salons and barbershops in cities like Dubai and Abu Dhabi, along with the influence of well-groomed public figures and social media influencers, has further increased the demand for these oils. Events like the Dubai International Beauty Show also highlight the importance of grooming products, contributing to increased awareness and demand. In Saudi Arabia, the younger population, in particular, is becoming more fashion-conscious and open to adopting global grooming trends. The growth of e-commerce platforms such as Noon and Souq and the widespread use of social media have made it easier for consumers to access and learn about beard grooming products. Influencers and celebrities in Saudi Arabia, who often showcase well-maintained beards, have further propelled the trend, making these oils a popular choice for personal grooming. Thus, the LAMEA market boasts significant potential for growth.
Free Valuable Insights: The Worldwide Beard Oil Market is Projected to reach USD 2.1 Billion by 2031, at a CAGR of 6.1%
Based on Price Range, the market is segmented into Low, Mid-range, and Premium Range. Based on Product Type, the market is segmented into Conventional, and Organic. Based on Sales Channel, the market is segmented into Hypermarket & Supermarket, Online, Wholesaler & Distributor, Specialty Stores, Exclusive Stores, and Others. Based on Packaging, the market is segmented into Bottled, Jar, and Other. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Price Range (Volume, Thousand Units (30 ml), USD Billion, 2020-2031)
By Product Type (Volume, Thousand Units (30 ml), USD Billion, 2020-2031)
By Sales Channel (Volume, Thousand Units (30 ml), USD Billion, 2020-2031)
By Packaging (Volume, Thousand Units (30 ml), USD Billion, 2020-2031)
By Country (Volume, Thousand Units (30 ml), USD Billion, 2020-2031)
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