The Latin America, Middle East and Africa Body Mist Market would witness market growth of 7.7% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 27,827.1 Thousand Units (250ML), showcasing a growth of 9.1% (2024-2031).
In the body mist market, the medium price point typically ranges between $10 to $30, positioning itself between budget-friendly and premium options. Products at this price tier are often perceived as offering a good balance of quality and affordability. They generally feature a range of appealing fragrances, from floral and fruity to fresh and exotic, catering to diverse consumer preferences. Thus, the Brazilian market consumed 3,036.82 thousand units of medium-priced mists in 2023.
The Brazil market dominated the LAMEA Body Mist Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $223.7 million by 2031. The Argentina market is showcasing a CAGR of 8.6% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 6.7% during (2024 - 2031).
The mist's popularity has been bolstered by its presence in pop culture. Media, fashion, and entertainment industries often highlight the mist as trendy and desirable, influencing consumer perceptions and driving adoption. Cultural shifts towards casual and relaxed lifestyles have contributed to the growing acceptance of this mist. As social norms evolve, the demand for versatile, easy-to-use personal care products like this mist increases.
Rising awareness about personal grooming and self-care has contributed to adopting this mist. Consumers are more informed about the benefits of incorporating this mist into their daily routines, such as providing a refreshing scent and enhancing skin hydration. Brands and retailers engage in educational campaigns to inform consumers about the mist's various uses and benefits. These campaigns help demystify the product and encourage its use in everyday life.
The rise in disposable income in the UAE has led to higher consumer spending power. As individuals have more money to spend on non-essential items, the demand for luxury and personal care products, including these mists, has increased significantly. According to the UAE Stat in 2020, National Disposable Income of UAE was 1,100,319 AED Million. High disposable income allows individuals in the UAE to prioritize personalized products that reflect their unique tastes and preferences. With more disposable income, consumers in the UAE are inclined towards purchasing higher-quality and premium mist brands. This shift towards premiumization is driven by a desire for better quality, unique fragrances, and status symbol products.
The UAE's beauty and personal care industry has experienced substantial growth due to increased disposable income. This growth is reflected in the rising sales of these mists, which are considered an affordable luxury within the personal care segment. The rise in disposable income has spurred the expansion of both physical and online retail channels in the UAE. Major international and local brands are opening more stores and improving their online presence, making body mists more accessible to consumers. Therefore, increasing e-commerce industry and rising disposable income in the region is driving the growth market.
Free Valuable Insights: The Worldwide Body Mist Market is Projected to reach USD10.7 Billion by 2031, at a CAGR of 5.0%
Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online Retail, and Others. Based on Gender, the market is segmented into Female, Male, and Unisex. Based on Price Point, the market is segmented into Medium, Economy, and Premium. Based on Fragrance Type, the market is segmented into Warm, Fresh, Fruity, Floral, Woody, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Distribution Channel (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
By Gender (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
By Price Point (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
By Fragrance Type (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
By Country (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
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