The Latin America, Middle East and Africa Body Scrub Market would witness market growth of 15.6% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 110.44 Million Units (200 ML), showcasing a growth of 13.8% (2024-2031).
The plant-based body scrub market is experiencing robust growth, fueled by increasing consumer awareness of sustainability and a preference for natural skincare. These scrubs, derived from botanical ingredients like fruit extracts, coffee grounds, and sugar, offer effective exfoliation while minimizing environmental harm compared to synthetic alternatives. This trend aligns with a broader shift towards eco-friendly and conscious beauty practices. Thus, plant-based segment in Brazil market consumed 13.79 Million Units (200 ml) in 2023.
The Brazil market dominated the LAMEA Body Scrub Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $909.8 Million by 2031. The Argentina market is showcasing a CAGR of 16.5% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 15.3% during (2024 - 2031).
These scrubs are versatile products that serve various uses depending on their formulation and ingredients. These scrubs are often used as a preparation before applying self-tanning products. Exfoliating the skin helps create an even base, ensuring that tanning products are applied smoothly and evenly, leading to a more natural and longer-lasting tan.
After a workout, these scrubs can help alleviate soreness by improving circulation. Some scrubs include ingredients like menthol or eucalyptus, which provide a cooling sensation that soothes tired muscles. Scrubbing the skin post-exercise also helps cleanse pores that may have been clogged with sweat, preventing breakouts and promoting healthy skin. Certain body scrubs are formulated to address specific skin concerns such as acne, eczema, or psoriasis.
Brazil’s retail industry has shown notable resilience and growth, with retail trade sales increasing by 1.0% in January 2024 from December 2023, following a 2.8% rise in the previous month. The quarterly moving average, which changed by 0.7% in the quarter ending February 2024, further underscores this upward trajectory. This consistent growth, highlighted by an 8.2% year-on-year increase in February 2024, marks the ninth consecutive monthly advance. The beauty industry in Sub-Saharan Africa is poised for significant growth, driven by demographic changes and economic development. According to the International Trade Administration (ITA), this region’s beauty industry is expected to double over the next decade. The main drivers of this expansion are a growing middle class, more urbanization, and a rapidly growing population—expected to reach 2.4 billion by 2050. In conclusion, the rising retail industry in Brazil and the burgeoning beauty industry in Sub-Saharan Africa significantly contribute to the growth of this market.
Free Valuable Insights: The Worldwide Body Scrub Market is Projected to reach USD 46.3 Billion by 2031, at a CAGR of 13.8%
Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online, and Other Distribution Channel. Based on Type, the market is segmented into Plant-based, Milk-based, and Other Types. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Distribution Channel (Volume, Million Units (200 ML), USD Billion, 2020-2031)
By Type (Volume, Million Units (200 ML), USD Billion, 2020-2031)
By Country (Volume, Million Units (200 ML), USD Billion, 2020-2031)
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