The Latin America, Middle East and Africa Bra Market would witness market growth of 16.5% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 116.99 million units, showcasing a growth of 14.8% (2024-2031).
The T-shirt bra, specifically designed to offer a smooth and seamless appearance under fitted tops, has become a staple in the bra market. Its contoured and lightly padded cups prevent visible lines and provide a natural shape, making it an ideal choice for everyday wear. T-shirt bras are often crafted with soft, breathable fabrics to enhance comfort, and they typically include features like adjustable straps and underwire support for added stability. Consequently, in UAE, 9.73 million units of T-shirt bras are expected to be utilized by the year 2031.
The Brazil market dominated the LAMEA Bra Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,335.7 million by 2031. The Argentina market is exhibiting a CAGR of 17.4% during (2024 - 2031). Additionally, The UAE market would experience a CAGR of 16.2% during (2024 - 2031).
Brands increasingly offer bras in a wide range of nude shades, accommodating various skin tones so consumers can find products that truly blend with their natural complexion. Nubian Skin, for instance, pioneered this approach by launching a lingerie line with multiple nude shades specifically for women of color, addressing a gap many mainstream brands had previously overlooked.
Gender inclusivity is also gaining traction, with brands like TomboyX designing bras and bralettes catering to gender-nonconforming individuals, and others prefer gender-neutral options. This approach is inclusive and resonates with a diverse audience, fostering a sense of acceptance and belonging. Consequently, the bra market is transformed into a more accessible and affirming space. As inclusivity becomes a core brand value, they set new industry standards prioritizing representation and accessibility, making the bra market more welcoming for all consumers.
The UAE brings a taste for luxury to the bra market. Here, lingerie is about elegance, exclusivity, and impeccable craftsmanship, with consumers often leaning toward premium brands like Victoria’s Secret and La Perla. With a high-income population accustomed to luxury and rising awareness of body positivity, brands in the UAE are expanding to offer inclusive sizing while maintaining high standards of style and quality. In the UAE, bras are both fashion statements and symbols of self-care, with a focus on the finest materials and sophisticated designs. Therefore, this multifaceted demand creates opportunities for brands to cater to a rich blend of preferences and trends in each country, making LAMEA a market with untapped potential for global giants and local innovators.
Free Valuable Insights: The Worldwide Bra Market is Projected to reach USD 108.1 Billion by 2031, at a CAGR of 14.9%
Based on Material, the market is segmented into Cotton, Chiffon, Silk, and Other Materials, Based on Distribution Channel, the market is segmented into Specialty Stores, Supermarket & Hypermarket, Online Stores, and Other Distribution Channels. Based on Product, the market is segmented into T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Material (Volume, Million Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)
By Product (Volume, Million Units, USD Billion, 2020-2031)
By Country (Volume, Million Units, USD Billion, 2020-2031)
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