LAMEA Cognitive Analytics Market

LAMEA Cognitive Analytics Market Size, Share & Trends Analysis Report By Deployment Type (On-premise and Cloud), By Type, By Application, By Organization Size, By Vertical, By Country and Growth Forecast, 2024 - 2031

Report Id: KBV-26424 Publication Date: January-2025 Number of Pages: 171
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Analysis of Market Size & Trends

The Latin America, Middle East and Africa Cognitive Analytics Market would witness market growth of 33.9% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Cognitive Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $655.2 million by 2031. The Argentina market is showcasing a CAGR of 35.7% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 32.8% during (2024 - 2031).

LAMEA Cognitive Analytics Market

The adoption of these analytics is accelerating across industries due to the increasing availability of advanced technologies such as artificial intelligence, big data analytics, and cloud computing. As businesses generate and collect more data, the need for sophisticated analytics solutions has intensified. These analytics offers a means to process and analyze large volumes of structured and unstructured data, turning raw information into actionable insights.

Businesses use these analytics as a strategic tool to gain a competitive edge. By leveraging predictive insights, organizations can proactively respond to market shifts, customer demands, and emerging trends, positioning themselves ahead of competitors. The growing adoption of cloud-based solutions makes these analytics more accessible and scalable for businesses of all sizes.

The growing investments in the electricity sector in Brazil and the expansion of the e-commerce sector in the UAE are two significant trends with the potential to accelerate the growth of this market in both regions. In Brazil, the substantial investment in the electricity sector, projected to exceed $100 billion by 2029, is expected to drive digital transformation across various industries, including energy management and infrastructure. Meanwhile, the UAE's dominance in e-commerce within the GCC region, marked by a 53% growth in sales in 2020 and a forecasted $8 billion in revenue by 2025, offers another avenue for these analytics expansion. The e-commerce sector’s rapid growth is fueling demand for advanced data-driven technologies to enhance customer experience, personalize marketing strategies, and optimize supply chain management. Thus, the electricity sector in Brazil and the e-commerce boom in the UAE present fertile ground for the growth of the cognitive analytics market.

Free Valuable Insights: The Worldwide Cognitive Analytics Market is Projected to reach USD 31.66 Billion by 2031, at a CAGR of 30.5%

Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Type, the market is segmented into Tools and Services (Managed Services and Professional Services). Based on Application, the market is segmented into Sales & Marketing, Fraud & Risk Management, Asset Maintenance, Supply Chain Management, and Other Application. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Vertical, the market is segmented into BFSI, Retail & Consumer Goods, Energy & Utilities, Healthcare, Telecom & IT, Government, Education, and Other Vertical. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

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List of Key Companies Profiled

  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Microsoft Corporation
  • SAS Institute Inc.
  • Cisco Systems, Inc.
  • TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
  • Salesforce, Inc.
  • Google LLC (Alphabet Inc.)
  • Hewlett Packard Enterprise Company

LAMEA Cognitive Analytics Market Report Segmentation

By Deployment Type

  • On-premise
  • Cloud

By Type

  • Tools
  • Services
    • Managed Services
    • Professional Services

By Application

  • Sales & Marketing
  • Fraud & Risk Management
  • Asset Maintenance
  • Supply Chain Management
  • Other Application

By Organization Size

  • Large Enterprises
  • Small & Medium Enterprises

By Vertical

  • BFSI
  • Retail & Consumer Goods
  • Energy & Utilities
  • Healthcare
  • Telecom & IT
  • Government
  • Education
  • Other Vertical

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
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