The Latin America, Middle East and Africa Cotton Towel Market would witness market growth of 7.9% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 41,509.1 thousand units, showcasing a growth of 9.4% (2024-2031).
Pima cotton towels are renowned for their exceptional softness, absorbency, and durability. Made from extra-long staple cotton fibers grown primarily in the southwestern United States, Pima cotton towels are softer and more absorbent than regular cotton towels. These towels are highly resistant to fraying, tearing, and fading, making them a long-lasting choice for everyday use. Thus, the Brazilian market consumed 1,525.96 thousand units of pima cotton towels in 2023.
The Brazil market dominated the LAMEA Cotton Towel Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $150.8 Million by 2031. The Argentina market is showcasing a CAGR of 8.7% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 7.6% during (2024 - 2031).
Urban consumers are typically characterized by their busy lifestyles and preference for convenience and quality products. Cotton towels, known for their durability and ease of maintenance, are ideal for this demographic. They can endure frequent washes and high usage, which suits the urban lifestyle where time for household chores is often limited.
The cotton towel market also benefits from the growing health and wellness trend. Customers' increasing awareness of the importance of personal hygiene and care has led to a rise in the market demand for high-quality items that improve their general well-being. Because of its softness and absorbency, cotton towels are the best choice for comfort and personal hygiene.
The hospitality industry is expanding in Africa, particularly in popular tourist destinations such as South Africa and Kenya. According to World Bank estimates, 3,886,600 global tourists arrived in South Africa in 2020. This growth drives demand for premium cotton towels in hotels and lodges, catering to tourists seeking comfort and quality during their stay. For example, luxury safari lodges in Kenya often use high-quality cotton towels to provide guests with luxury amid the rugged safari experience. Hence, the demand for cotton towels is expected to remain strong throughout the forecast period in the regional market.
Free Valuable Insights: The Worldwide Cotton Towel Market is Projected to reach USD 6.4 Billion by 2031, at a CAGR of 5.8%
Based on Distribution Channel, the market is segmented into Offline and Online. Based on Type, the market is segmented into Egyptian, Turkish, Pima, and Blended. Based on Application, the market is segmented into Residential and Commercial. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
By Type (Volume, Thousand Units, USD Billion, 2020-2031)
By Application (Volume, Thousand Units, USD Billion, 2020-2031)
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
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