The Latin America, Middle East and Africa Cricket Equipment Market would witness market growth of 8.5% CAGR during the forecast period (2024-2031).
The South Africa market dominated the LAMEA Cricket Equipment Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $43.2 million by 2031. The UAE market is expected to witness a CAGR of 8.1% during (2024 - 2031). Additionally, The Saudi Arabia market would witness a CAGR of 9.2% during (2024 - 2031).
Numerous cricket highlights, tutorials, and influencer endorsements are available on TikTok, Instagram, and YouTube, encouraging viewers to become more involved in the sport. Influencers and players sharing their training routines, equipment choices, and game-day experiences significantly impact their followers, who are motivated to purchase similar equipment.
The accessibility of digital content has allowed cricket to reach new audiences, sparking interest in regions where the sport was previously unknown or had minimal presence. Social media also serves as a channel for brands to directly connect with consumers, showcasing new products, offering promotions, and gathering feedback, all of which enhance the consumer experience and drive brand loyalty.
Cricket is gaining traction in Brazil, particularly as part of the Brazilian government’s sports diversification efforts. The Cricket Brasil program, initiated by Cricket Brasil with support from the Ministry of Sports, has introduced cricket to several schools across São Paulo and Rio de Janeiro. This program provides free equipment to schools and runs training workshops for teachers to cultivate interest in cricket. Brazil’s government has supported local cricket tournaments, driving curiosity and engagement. As cricket gains a foothold in Brazil, a growing demand for cricket equipment, especially beginner and youth-level gear, marks the country as an emerging market within Latin America. Thus, with governments recognizing cricket’s potential for social inclusion and sports diversification, the demand for cricket equipment in LAMEA is poised for continued growth.
Free Valuable Insights: The Worldwide Cricket Equipment Market is Projected to reach USD 1.1 Billion by 2031, at a CAGR of 6.6%
Based on End User, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Sports Retail Stores, Hypermarkets/Supermarkets, Branded Outlets, Online Stores, and Other Distribution Channels. Based on Type, the market is segmented into Bats, Balls, Protective Gears, and Other Types. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By End User
By Distribution Channel
By Type
By Country
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