The Latin America, Middle East and Africa CRM Analytics Market would witness market growth of 13.4% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA CRM Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $376.9 million by 2031. The Argentina market is registering a CAGR of 14.2% during (2024 - 2031). Additionally, The UAE market would showcase a CAGR of 12.3% during (2024 - 2031).
Social CRM analytics has become crucial for businesses leveraging the vast data on social media platforms to understand customer sentiment and manage brand reputation. These tools evaluate likes, comments, shares, and reviews to offer insights into consumer perceptions of a brand. For example, a fast-food chain might use social CRM analytics to gauge reactions to a new menu item by analyzing social media posts and identifying positive feedback and improvement areas.
Additionally, an airline can monitor negative comments about flight delays on platforms like Facebook and respond proactively with updates or compensation, mitigating the impact on its reputation and fostering customer trust.
The governments in the LAMEA region are actively implementing initiatives to modernize critical industries, enhance digital infrastructure, and improve service delivery. In Saudi Arabia, digitizing health services has significantly transformed the healthcare sector. According to the International Trade Administration (ITA), $1.5 billion has been allocated for healthcare IT initiatives and digital transformation programs. The Ministry of Health (MOH) implemented an e-health strategy, including telemedicine, to improve care quality and accessibility in remote areas. With approximately 70% telehealth adoption and AI-powered diagnoses utilized by 34% of young clinicians, the establishment of Seha Virtual Hospital—the world's largest e-health provider—has underscored the importance of CRM analytics in managing patient engagement and data.
Free Valuable Insights: The Worldwide CRM Analytics Market is Projected to reach USD 18.18 Billion by 2031, at a CAGR of 10.7%
Based on Deployment, the market is segmented into Cloud and On-premise. Based on End-User, the market is segmented into Retail, BFSI, Healthcare, Media & Entertainment, Telecom & IT, Transportation & Logistics, and Other End-User. Based on Type, the market is segmented into Sales & Marketing Analytics, Customer Analytics, Contact Center Analytics, and Other Type. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
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