The Latin America, Middle East and Africa Customer Data Platform Market would witness market growth of 37.7% CAGR during the forecast period (2021-2027).
By using Customer Data Platform, companies can easily gather and organize real-time data into individual, centralized customer profiles. Moreover, it is a type of database software that is helpful in developing constant, unified records of all the customers, their characteristics, and their data. An ideal customer data platform is capable of combining the available data and enable simple extraction of the data it saves.
Moreover, huge investments and funding by main companies in customer data platforms are also pushing the growth of the customer data platform market. According to the customer data platform institute, the vendors of this platform have significantly increased spending on such platforms in the past few years. This increase in investment would motivate vendors to incorporate the latest technologies like artificial intelligence & machine learning with customer data platforms, which will give precise outputs.
LAMEA includes underdeveloped and developing nations. The customer data platform market in LAMEA is witnessing a slow rise due to the presence of small and medium enterprises. The adoption of this platform needs high spending and also, there is a need for a time-to-time update of these platforms, which again needs high investment. These reasons are anticipated to hamper the growth of the customer data platform market in this region in the upcoming years.
Moreover, there is a need for highly skilled professionals, which is emerged as a major factor in declining the demand for the customer data platform in this region. In contrast, the growing awareness among marketers about these platforms in this region is projected to gradually surge the demand for the customer data platform. Thus, LAMEA would witness a slow increase in the growth of the customer data platform market over the forecast years.
The Brazil market dominated the LAMEA Media & Entertainment Customer Data Platform Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $86.3 million by 2027. The Argentina market would witness a CAGR of 39.9% during (2021 - 2027). Additionally, The UAE market is estimated to grow at a CAGR of 38.7% during (2021 - 2027).
Based on Component, the market is segmented into Platform (Without Services) and Services. Based on Application, the market is segmented into Personalized Recommendations, Predictive Analytics, Marketing Data Segmentation, Customer Retention & Engagement, Security Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Retail & eCommerce, Media & Entertainment, Healthcare, Travel & Hospitality, Telecom & IT and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Global Customer Data Platform Market is Predict to reach $20.5 Billion by 2027, at a CAGR of 34%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Oracle Corporation, Microsoft Corporation, Adobe, Inc., Salesforce.com, Inc., Teradata Corporation, Totango, Ltd., Upland Software, Inc., Acquia, Inc. and SAS Institute, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Component
- Platform (Without Services)
- Services
By Application
- Personalized Recommendations
- Predictive Analytics
- Marketing Data Segmentation
- Customer Retention & Engagement
- Security Management
- Others
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- BFSI
- Retail & eCommerce
- Media & Entertainment
- Healthcare
- Travel & Hospitality
- Telecom & IT
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- SAP SE
- Oracle Corporation
- Microsoft Corporation
- Adobe, Inc.
- Salesforce.com, Inc.
- Teradata Corporation
- Totango, Ltd.
- Upland Software, Inc.
- Acquia, Inc.
- SAS Institute, Inc.
TABLE 1 LAMEA Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 2 LAMEA Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Customer Data Platform Market
TABLE 4 Product Launches And Product Expansions– Customer Data Platform Market
TABLE 5 Acquisition and Mergers– Customer Data Platform Market
TABLE 6 LAMEA Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 7 LAMEA Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 8 LAMEA Customer Data Platform (Without Services) Market by Country, 2017 - 2020, USD Million
TABLE 9 LAMEA Customer Data Platform (Without Services) Market by Country, 2021 - 2027, USD Million
TABLE 10 LAMEA Customer Data Platform Services Market by Country, 2017 - 2020, USD Million
TABLE 11 LAMEA Customer Data Platform Services Market by Country, 2021 - 2027, USD Million
TABLE 12 LAMEA Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 13 LAMEA Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 14 LAMEA Customer Data Platform Personalized Recommendations Market by Country, 2017 - 2020, USD Million
TABLE 15 LAMEA Customer Data Platform Personalized Recommendations Market by Country, 2021 - 2027, USD Million
TABLE 16 LAMEA Customer Data Platform Predictive Analytics Market by Country, 2017 - 2020, USD Million
TABLE 17 LAMEA Customer Data Platform Predictive Analytics Market by Country, 2021 - 2027, USD Million
TABLE 18 LAMEA Customer Data Platform Marketing Data Segmentation Market by Country, 2017 - 2020, USD Million
TABLE 19 LAMEA Customer Data Platform Marketing Data Segmentation Market by Country, 2021 - 2027, USD Million
TABLE 20 LAMEA Customer Data Platform Customer Retention & Engagement Market by Country, 2017 - 2020, USD Million
TABLE 21 LAMEA Customer Data Platform Customer Retention & Engagement Market by Country, 2021 - 2027, USD Million
TABLE 22 LAMEA Customer Data Platform Security Management Market by Country, 2017 - 2020, USD Million
TABLE 23 LAMEA Customer Data Platform Security Management Market by Country, 2021 - 2027, USD Million
TABLE 24 LAMEA Other Application Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 25 LAMEA Other Application Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 26 LAMEA Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 27 LAMEA Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 28 LAMEA On-premise Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 29 LAMEA On-premise Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 30 LAMEA Cloud Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 31 LAMEA Cloud Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 32 LAMEA Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 33 LAMEA Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 34 LAMEA Large Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 35 LAMEA Large Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 36 LAMEA Small & Medium Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 37 LAMEA Small & Medium Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 38 LAMEA Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 39 LAMEA Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 40 LAMEA BFSI Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 41 LAMEA BFSI Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 42 LAMEA Retail & eCommerce Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 43 LAMEA Retail & eCommerce Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 44 LAMEA Media & Entertainment Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 45 LAMEA Media & Entertainment Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 46 LAMEA Healthcare Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 47 LAMEA Healthcare Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 48 LAMEA Travel & Hospitality Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 49 LAMEA Travel & Hospitality Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 50 LAMEA Telecom & IT Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 51 LAMEA Telecom & IT Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 52 LAMEA Others Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 53 LAMEA Others Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 54 LAMEA Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 55 LAMEA Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 56 Brazil Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 57 Brazil Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 58 Brazil Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 59 Brazil Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 60 Brazil Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 61 Brazil Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 62 Brazil Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 63 Brazil Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 64 Brazil Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 65 Brazil Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 66 Brazil Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 67 Brazil Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 68 Argentina Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 69 Argentina Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 70 Argentina Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 71 Argentina Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 72 Argentina Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 73 Argentina Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 74 Argentina Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 75 Argentina Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 76 Argentina Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 77 Argentina Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 78 Argentina Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 79 Argentina Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 80 UAE Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 81 UAE Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 82 UAE Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 83 UAE Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 84 UAE Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 85 UAE Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 86 UAE Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 87 UAE Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 88 UAE Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 89 UAE Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 90 UAE Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 91 UAE Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 92 Saudi Arabia Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 93 Saudi Arabia Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 94 Saudi Arabia Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 95 Saudi Arabia Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 96 Saudi Arabia Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 97 Saudi Arabia Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 98 Saudi Arabia Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 99 Saudi Arabia Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 100 Saudi Arabia Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 101 Saudi Arabia Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 102 Saudi Arabia Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 103 Saudi Arabia Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 104 South Africa Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 105 South Africa Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 106 South Africa Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 107 South Africa Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 108 South Africa Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 109 South Africa Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 110 South Africa Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 111 South Africa Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 112 South Africa Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 113 South Africa Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 114 South Africa Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 115 South Africa Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 116 Nigeria Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 117 Nigeria Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 118 Nigeria Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 119 Nigeria Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 120 Nigeria Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 121 Nigeria Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 122 Nigeria Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 123 Nigeria Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 124 Nigeria Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 125 Nigeria Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 126 Nigeria Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 127 Nigeria Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 128 Rest of LAMEA Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 129 Rest of LAMEA Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 130 Rest of LAMEA Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 131 Rest of LAMEA Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 132 Rest of LAMEA Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 133 Rest of LAMEA Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 134 Rest of LAMEA Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 135 Rest of LAMEA Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 136 Rest of LAMEA Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 137 Rest of LAMEA Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 138 Rest of LAMEA Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 139 Rest of LAMEA Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 140 Key Information – SAP SE
TABLE 141 Key Information – Oracle Corporation
TABLE 142 key information – Microsoft Corporation
TABLE 143 Key Information – Adobe, Inc.
TABLE 144 Key Information –Salesforce.com, Inc.
TABLE 145 Key Information – Teradata Corporation
TABLE 146 key information – Totango, Ltd.
TABLE 147 key information – Upland Software, Inc.
TABLE 148 Key Information – Acquia, Inc.
TABLE 149 Key information – SAS Institute, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jun – 2021, Aug) Leading Players
FIG 1 Recent strategies and developments: SAP SE
FIG 2 SWOT Analysis: SAP SE
FIG 3 Recent strategies and developments: Oracle Corporation
FIG 4 SWOT analysis: Oracle Corporation
FIG 5 Recent strategies and developments: Microsoft Corporation
FIG 6 SWOT Analysis: Microsoft Corporation
FIG 7 Recent strategies and developments: Adobe, Inc.
FIG 8 SWOT Analysis: Adobe, inc.
FIG 9 Recent strategies and developments: Salesforce.com, Inc.
FIG 10 SWOT Analysis: Salesforce.com Inc.
FIG 11 SWOT Analysis: Teradata Corporation
FIG 12 Recent strategies and developments: Acquia, Inc.