The Latin America, Middle East and Africa Customer Intelligence Platform Market would witness market growth of 31.3% CAGR during the forecast period (2022-2028).
The most critical customer KPIs will rise temporarily and permanently due to higher customer happiness, loyalty, spending, and retention. There is no better approach to understanding clients and how to interact with them precisely and comprehensively.
The complete insight it provides users into how their marketing efforts are succeeding - as a whole, per marketing channel, per campaign/offer, per lifecycle stage, per customer profile, and so forth - is another component of customer intelligence done well. If users successfully enhance and optimize their consumer marketing activities, there is no replacement for this degree of measurement and intelligence. Marketers may utilize their CI system to identify and define specific client segments with comparable behavioral traits and provide highly targeted communications and incentives that cater to these consumer groups' known preferences and/or purchasing patterns.
Due to the rise in the number of people with middle-class incomes and changes in consumer lifestyles, the LAMEA travel retail sector is expanding. The UAE leads the Gulf Cooperation Council (GCC) in eCommerce sales, with a record nearly $4 billion in sales in 2020, accounting for 10% of all retail sales. The market in the UAE grew by more than 50% in 2020. A COVID digital changeover mainly caused it. By 2025, the Dubai Chamber of Commerce and Industry projects that online sales will reach $8 billion in the UAE, where almost all of the population has an internet and mobile devices. The expansion of the regional market is anticipated to be supported by the expanding e-commerce sector.
The Brazil market dominated the LAMEA Customer Intelligence Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $161.8 million by 2028. The Argentina market is experiencing a CAGR of 32% during (2022 - 2028). Additionally, The UAE market would showcase a CAGR of 30.9% during (2022 - 2028).
Based on Data Channel, the market is segmented into Web & Email, Social Media, Mobile, Call Centers, In Store, and Others. Based on Vertical, the market is segmented into BFSI, Telecom, Travel & Hospitality, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Energy & Utilities, Media & Entertainment, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Platform (without Services) and Services. Based on Application, the market is segmented into Customer Data Collection & Management, Customer Behaviour Analytics, Customer Segmentation & Targeting, Customer Experience Management & Personalized Recommendation, Customer Retention & Engagement, and Omnichannel Marketing & Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Customer Intelligence Platform Market is Projected to reach USD 8.3 Billion by 2028, at a CAGR of 28.1%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.
By Data Channel
By Vertical
By Deployment Mode
By Organization Size
By Component
By Application
By Country
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