The Latin America, Middle East and Africa Demand Side Platform Market would witness market growth of 28.3% CAGR during the forecast period (2023-2030).
The demand is driven by the growing shift from traditional to digital advertising and the increase in internet users. Demand for DSPs increases as advertisers seek more sophisticated targeting options to deliver individualized ads to their target audiences. Advertisers seeking efficiency and cost-effectiveness are drawn to DSPs because of their capacity to support real-time bidding and automate the ad buying process. As advertisers become more aware of the advantages of automated ad buying and the capacity to reach specific audiences at scale, programmatic advertising is becoming more widely used. Demand for DSPs that efficiently target mobile audiences has increased due to the sharp rise in mobile device usage and advertising.
DSPs can significantly improve their audience targeting capabilities by utilizing cutting-edge technologies like AI, ML, and predictive analytics. There are new options for advertisers to reach their target audiences across various touchpoints owing to integrating DSPs with other advertising channels, including linked TV, audio, and out-of-home. Emerging markets' increasing use of the internet and spending on digital advertising presents DSPs with unexplored potential for market expansion and customer acquisition. DSPs may use the enormous quantity of data to instantly optimize ad campaigns, enhancing ROI and campaign effectiveness for advertisers. As programmatic advertising has become more widely used and there has been an increased need for targeted and customized ad campaigns, the market has risen in recent years. Advertisers use DSPs to simplify ad-buying procedures, boost campaign effectiveness, and increase return on investment (ROI).
The Middle East is currently undergoing a digital transformation offering enormous economic and social growth. The MENA region's governments, companies, and citizens are progressively embracing technology to streamline operations, enhance services, and interact with stakeholders and customers. In the Middle East, e-commerce is growing quickly. This expanding sector offers a significant future opportunity for marketplaces offering e-commerce solutions like online marketplaces, payment portals, and delivery services. By 2030, AI is predicted to produce economic gains of up to $320 billion in the Middle East. The market participants operating in regional nations are expected to have significant growth opportunities due to all these factors.
The Brazil market dominated the LAMEA Demand Side Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,972.4 million by 2030. The Argentina market is showcasing a CAGR of 29% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 28% during (2023 - 2030).
Based on Channel, the market is segmented into Video, Display, Mobile and Others. Based on Type, the market is segmented into Full/Managed Service and Self Service. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Demand Side Platform Market is Projected to reach USD 110 Billion by 2030, at a CAGR of 24.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.
Scope of the Study
Market Segments Covered in the Report:
By Channel
- Video
- Display
- Mobile
- Others
By Type
- Full/Managed Service
- Self Service
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Google LLC (Alphabet Inc.)
- Amazon.com, Inc.
- Adobe, Inc.
- The TradeDesk, Inc
- MediaMath Inc.
- Adform
- Microsoft Corporation (Xandr)
- SmartyAds
- Gourmet Ads
- Basis Technologies
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Demand Side Platform Market, by Channel
1.4.2 LAMEA Demand Side Platform Market, by Type
1.4.3 LAMEA Demand Side Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis
Chapter 4. Strategies Deployed in Demand Side Platform Market
Chapter 5. LAMEA Demand Side Platform Market by Channel
5.1 LAMEA Video Market by Country
5.2 LAMEA Display Market by Country
5.3 LAMEA Mobile Market by Country
5.4 LAMEA Others Market by Country
Chapter 6. LAMEA Demand Side Platform Market by Type
6.1 LAMEA Full/Managed Service Market by Country
6.2 LAMEA Self Service Market by Country
Chapter 7. LAMEA Demand Side Platform Market by Country
7.1 Brazil Demand Side Platform Market
7.1.1 Brazil Demand Side Platform Market by Channel
7.1.2 Brazil Demand Side Platform Market by Type
7.2 Argentina Demand Side Platform Market
7.2.1 Argentina Demand Side Platform Market by Channel
7.2.2 Argentina Demand Side Platform Market by Type
7.3 UAE Demand Side Platform Market
7.3.1 UAE Demand Side Platform Market by Channel
7.3.2 UAE Demand Side Platform Market by Type
7.4 Saudi Arabia Demand Side Platform Market
7.4.1 Saudi Arabia Demand Side Platform Market by Channel
7.4.2 Saudi Arabia Demand Side Platform Market by Type
7.5 South Africa Demand Side Platform Market
7.5.1 South Africa Demand Side Platform Market by Channel
7.5.2 South Africa Demand Side Platform Market by Type
7.6 Nigeria Demand Side Platform Market
7.6.1 Nigeria Demand Side Platform Market by Channel
7.6.2 Nigeria Demand Side Platform Market by Type
7.7 Rest of LAMEA Demand Side Platform Market
7.7.1 Rest of LAMEA Demand Side Platform Market by Channel
7.7.2 Rest of LAMEA Demand Side Platform Market by Type
Chapter 8. Company Profiles
8.1 Google LLC (Alphabet Inc.)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 Amazon.com, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental Analysis
8.2.4 SWOT Analysis
8.3 Adobe, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 The TradeDesk, Inc
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Recent strategies and developments:
8.4.3.1 Partnerships, Collaborations, and Agreements:
8.4.3.2 Product Launches and Product Expansions:
8.4.4 SWOT Analysis
8.5 MediaMath Inc.
8.5.1 Company Overview
8.5.2 Recent strategies and developments:
8.5.2.1 Partnerships, Collaborations, and Agreements:
8.5.3 SWOT Analysis
8.6 Adform
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Products and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Partnerships, Collaborations, and Agreements:
8.6.5.2 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Microsoft Corporation (Xandr)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 SWOT Analysis
8.8 SmartyAds
8.8.1 Company Overview
8.8.2 Recent strategies and developments:
8.8.2.1 Partnerships, Collaborations, and Agreements:
8.8.3 SWOT Analysis
8.9 Gourmet Ads
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Basis Technologies
8.10.1 Company Overview
TABLE 1 LAMEA Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 2 LAMEA Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 3 LAMEA Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 4 LAMEA Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 5 LAMEA Video Market by Country, 2019 - 2022, USD Million
TABLE 6 LAMEA Video Market by Country, 2023 - 2030, USD Million
TABLE 7 LAMEA Display Market by Country, 2019 - 2022, USD Million
TABLE 8 LAMEA Display Market by Country, 2023 - 2030, USD Million
TABLE 9 LAMEA Mobile Market by Country, 2019 - 2022, USD Million
TABLE 10 LAMEA Mobile Market by Country, 2023 - 2030, USD Million
TABLE 11 LAMEA Others Market by Country, 2019 - 2022, USD Million
TABLE 12 LAMEA Others Market by Country, 2023 - 2030, USD Million
TABLE 13 LAMEA Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 14 LAMEA Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 15 LAMEA Full/Managed Service Market by Country, 2019 - 2022, USD Million
TABLE 16 LAMEA Full/Managed Service Market by Country, 2023 - 2030, USD Million
TABLE 17 LAMEA Self Service Market by Country, 2019 - 2022, USD Million
TABLE 18 LAMEA Self Service Market by Country, 2023 - 2030, USD Million
TABLE 19 LAMEA Demand Side Platform Market by Country, 2019 - 2022, USD Million
TABLE 20 LAMEA Demand Side Platform Market by Country, 2023 - 2030, USD Million
TABLE 21 Brazil Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 22 Brazil Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 23 Brazil Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 24 Brazil Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 25 Brazil Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 26 Brazil Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 27 Argentina Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 28 Argentina Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 29 Argentina Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 30 Argentina Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 31 Argentina Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 32 Argentina Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 33 UAE Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 34 UAE Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 35 UAE Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 36 UAE Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 37 UAE Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 38 UAE Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 39 Saudi Arabia Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 40 Saudi Arabia Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 41 Saudi Arabia Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 42 Saudi Arabia Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 43 Saudi Arabia Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 44 Saudi Arabia Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 45 South Africa Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 46 South Africa Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 47 South Africa Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 48 South Africa Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 49 South Africa Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 50 South Africa Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 51 Nigeria Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 52 Nigeria Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 53 Nigeria Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 54 Nigeria Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 55 Nigeria Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 56 Nigeria Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 57 Rest of LAMEA Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 58 Rest of LAMEA Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 59 Rest of LAMEA Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 60 Rest of LAMEA Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 61 Rest of LAMEA Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 62 Rest of LAMEA Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 63 Key Information – Google LLC
TABLE 64 Key Information – Amazon.com, Inc.
TABLE 65 Key Information – Adobe, Inc.
TABLE 66 Key Information – The TradeDesk, Inc
TABLE 67 Key Information – MediaMath Inc.
TABLE 68 Key Information – Adform
TABLE 69 key information – Microsoft Corporation
TABLE 70 Key Information – SmartyAds
TABLE 71 Key Information – Gourmet Ads
TABLE 72 Key Information – Basis Technologies
List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Demand Side Platform Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Demand Side Platform Market
FIG 4 Porter’s Five Forces Analysis – Demand side platform Market
FIG 5 LAMEA Demand Side Platform Market share by Channel, 2022
FIG 6 LAMEA Demand Side Platform Market share by Channel, 2030
FIG 7 LAMEA Demand Side Platform Market by Channel, 2019 - 2030, USD Million
FIG 8 LAMEA Demand Side Platform Market share by Type, 2022
FIG 9 LAMEA Demand Side Platform Market share by Type, 2030
FIG 10 LAMEA Demand Side Platform Market by Type, 2019 - 2030, USD Million
FIG 11 LAMEA Demand Side Platform Market share by Country, 2022
FIG 12 LAMEA Demand Side Platform Market share by Country, 2030
FIG 13 LAMEA Demand Side Platform Market by Country, 2019 - 2030, USD Million
FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 15 SWOT analysis: Amazon.com, Inc.
FIG 16 SWOT Analysis: Adobe, Inc.
FIG 17 SWOT analysis: The TradeDesk, Inc.
FIG 18 SWOT analysis: MediaMath Inc.
FIG 19 Recent strategies and developments: Adform
FIG 20 SWOT analysis: Adform
FIG 21 SWOT Analysis: Microsoft Corporation
FIG 22 SWOT Analysis: SmartyAds
FIG 23 SWOT Analysis: SmartyAds