The Latin America, Middle East and Africa Digital Experience Platform Market would witness market growth of 12.5% CAGR during the forecast period (2019-2025).
Organizations and brands are aware that customer experience is of utmost importance when companies have to make brand loyalty. However, they aren’t necessarily sure how to deliver on outstanding customer experience. Each part of the journey including social interactions, in-store experiences, sales and post-care processes, and how the product or service works, is of prime importance. A digital experience platform helps streamline the customer experience. A Digital Experience Platforms (DXPs) is designed to manage and manage large-scale content and resources, such as managing multiple micro-sites, launching e-commerce platforms, and synchronizing content through verticals such as IoT devices, web, customer portals, etc.
Augmented efforts by the companies to provide integrated, personalized, and optimized user engagement and experience throughout multiple marketing channels are anticipated to boost the industry growth. Moreover, the increased adoption of the Digital Experience Platforms (DXPs) by marketers has helped them to effortlessly reach customers through several digital devices and promote cross selling as well as upselling. DXP helps the users rapidly build and deliver integrated, optimized user experiences through several digital channels.
Based on Component the market is segmented into Platform and Services. Based on Application, the market is segmented into Business-to-Consumer, Business-to-Business and Others. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on End User, the market is segmented into Retail, BFSI, Manufacturing, Healthcare, Telecom & IT and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: Digital Experience Platform Market in LAMEA is expected to register a CAGR of 12.5% during the forecast period (2019-2025)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Adobe, Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Acquia, Inc., Liferay, Inc., Sitecore, Inc. and Open Text Corporation.
Market Segmentation:
By Component
By Application
By Deployment Type
By End User
By Country
Companies Profiled
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