LAMEA Digital Marketing Software Market(By type, Verticals, Country) Market Forecast 2017-2023

LAMEA Digital Marketing Software Market

LAMEA Digital Marketing Software Market would witness market growth of 15.1% CAGR during the forecast period (2017 – 2023).

Published: December 2017 | 135 Pages | Format: PDF  | Download PDF

Market Overview:

The LAMEA Digital Marketing Software Market would grow at a CAGR of 15.1% during the forecast period (2017 – 2023). Rapid expansion of internet and digitalization have led to an expansive market opportunity for marketers. The digital marketing software is used to improve customer interactions via different technology sources such as instant messaging systems, social networking sites, and mobile apps. The growth of the adoption of digital marketing software market has led to an increased budget allocation for digital marketing in organizations. The cloud solutions are growing in importance as they offer various benefits such as minimum IT expenditure, and ease of expansion.

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Market Segmentation:

Based on Types, the market is segmented into Software and Services. Software includes CRM Software, Email Marketing Software, Social Media Advertising, Web Content Management Software, Campaign Management, and Others. Services include Professional and Managed Services. Based on Organization Size, the market is segmented into Small & Medium Enterprises and Large Enterprises.  Based on Deployment Mode, the market is segmented into Cloud based and On-Premise. Based on Vertical, the market is segmented into Media & Entertainment, Consumer Goods & Retail, Transportation & Logistics, Healthcare, Manufacturing, BFSI, Travel & Hospitality, Education, and Others.

Based on Countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

LAMEA Digital Marketing Software Market Competition Analysis:

The market research report covers the competition analysis of key stake holders. Key companies profiled in the report include Adobe Systems, Inc., Oracle Corporation, SAP SE, Salesforce, Inc., IBM Corporation, Microsoft Corporation, SAS Institute, Inc., Marketo, Inc., Act-On Software, Inc., and HubSpot, Inc.

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By Type

  • Software
    • CRM Software
    • Email Marketing Software
    • Social Media Advertising
    • Web Content Management Software
    • Campaign Management
    • Others
  • Services
    • Professional
    • Managed

By Organization Size

  • Small & Medium Enterprises
  • Large Enterprises

By Deployment Mode

  • Cloud
  • On-Premise

By Vertical

  • Media & Entertainment
  • Consumer Goods & Retail
  • Transportation & Logistics
  • Healthcare
  • Manufacturing
  • BFSI
  • Travel & Hospitality
  • Education
  • Others

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of Latin America, Middle East and Africa

Companies Profiled

  • Adobe Systems, Inc.
  • Oracle Corporation
  • SAP SE
  • Salesforce, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • SAS Institute, Inc.
  • Marketo, Inc.
  • Act-On Software, Inc.
  • HubSpot, Inc.

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