The Latin America, Middle East and Africa Digital Out-of-home Advertising Market would witness market growth of 14.3% CAGR during the forecast period (2022-2028).
Unlike typical OOHs, DOOH displays are swiftly deployed with only the upfront expenditures of screens and setup, with no recurrent costs, manual labor costs, or printing costs. With maximum interaction, minimal expense, effort, and time inputs, DOOH helps to reduce the entire advertising budget. Furthermore, if the primary content is user-generated, the advertiser won't have to spend time developing fresh content every day because their consumers will do so, saving them money on models, actors, and professional photographers. Furthermore, display panels can be adjusted and moderated in real-time, allowing for the broadcast of fresh content with frequent updates to maintain audience interest.
A company may develop personalized advertising with DOOH advertising and its interaction with artificial intelligence and recognition. Personalization is an important aspect of modern advertising because it forms the consumer's first impression of the brand. As the average consumer becomes the brand's advocate, it's almost like creating on-the-spot user content. Consumers' first impressions of a brand have a significant impact on their subsequent trips through the engagement and purchase funnel. Sentiment recognition, facial expression analysis, behavior analysis, and a picture identification, combined with digital out-of-home advertising, could greatly aid in the delivery of targeted advertising in an offline setting.
The UAE, and particularly Dubai, acts as the region's commercial hub. The UAE organizes a growing and practically continuous series of well-attended trade exhibits and conferences from late September to early May. These trade shows draw a large number of exhibitors from all over the world, giving all foreign companies the opportunity to investigate the local market and assess the potential of their products or services before making a business choice. In the 2018 fiscal year, there were five commerce-certified trade fairs in the UAE, covering all areas from aerospace and defense to healthcare.
In order to promote sales, advertising is crucial. About 40% of the UAE's population is native Arabic speakers, and Arabic is the country's official language. However, because of the UAE's diversified population and a huge number of non-Arabic speakers, English is the country's primary language. Despite the fact that English is the business language, Arabic is the official language and is required for all government documents. Furthermore, signage and many publications use a combination of English and Arabic. Promotional literature written simply in English is okay, but those written in both English and Arabic have an advantage.
The Brazil market dominated the LAMEA Digital Out-of-home Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $333.3 Million by 2028. The Argentina market is anticipated to grow at a CAGR of 14.9% during (2022 - 2028). Additionally, The UAE market would showcase a CAGR of 14% during (2022 - 2028).
Based on Format, the market is segmented into Billboards, Transit & Transportation, Street Furniture, and Place-based Media. Based on Vertical, the market is segmented into Real Estate, Financial Services, Government, Restaurants, Media & Entertainment, Automotive & Transportation, Retail, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Global Digital Out-of-home Advertising Market is Predict to reach $14.3 Billion by 2028, at a CAGR of 11.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include JCDecaux Group, Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings, Inc., OUTFRONT Media, Inc., oOH!Media Limited, Broadsign International, LLC, Focus Media Information Technology Ltd., and Global Media Group Services Limited.
Scope of the Study
Market Segments Covered in the Report:
By Format
- Billboards
- Transit & Transportation
- Street Furniture
- Place-based Media
By Vertical
- Real Estate
- Financial Services
- Government
- Restaurants
- Media & Entertainment
- Automotive & Transportation
- Retail
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- JCDecaux Group
- Ströer SE & Co. KGaA
- Clear Channel Outdoor Holdings, Inc.
- OUTFRONT Media, Inc.
- oOH!Media Limited
- Broadsign International, LLC
- Focus Media Information Technology Ltd.
- Global Media Group Services Limited
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Digital Out-of-home Advertising Market, by Format
1.4.2 LAMEA Digital Out-of-home Advertising Market, by Vertical
1.4.3 LAMEA Digital Out-of-home Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Digital Out-of-home Advertising Market
Chapter 4. LAMEA Digital Out-of-home Advertising Market by Format
4.1 LAMEA Billboards Market by Country
4.2 LAMEA Transit & Transportation Market by Country
4.3 LAMEA Street Furniture Market by Country
4.4 LAMEA Place-based Media Market by Country
Chapter 5. LAMEA Digital Out-of-home Advertising Market by Vertical
5.1 LAMEA Real Estate Market by Country
5.2 LAMEA Financial Services Market by Country
5.3 LAMEA Government Market by Country
5.4 LAMEA Restaurants Market by Country
5.5 LAMEA Media & Entertainment Market by Country
5.6 LAMEA Automotive & Transportation Market by Country
5.7 LAMEA Retail Market by Country
5.8 LAMEA Others Market by Country
Chapter 6. LAMEA Digital Out-of-home Advertising Market by Country
6.1 Brazil Digital Out-of-home Advertising Market
6.1.1 Brazil Digital Out-of-home Advertising Market by Format
6.1.2 Brazil Digital Out-of-home Advertising Market by Vertical
6.2 Argentina Digital Out-of-home Advertising Market
6.2.1 Argentina Digital Out-of-home Advertising Market by Format
6.2.2 Argentina Digital Out-of-home Advertising Market by Vertical
6.3 UAE Digital Out-of-home Advertising Market
6.3.1 UAE Digital Out-of-home Advertising Market by Format
6.3.2 UAE Digital Out-of-home Advertising Market by Vertical
6.4 Saudi Arabia Digital Out-of-home Advertising Market
6.4.1 Saudi Arabia Digital Out-of-home Advertising Market by Format
6.4.2 Saudi Arabia Digital Out-of-home Advertising Market by Vertical
6.5 South Africa Digital Out-of-home Advertising Market
6.5.1 South Africa Digital Out-of-home Advertising Market by Format
6.5.2 South Africa Digital Out-of-home Advertising Market by Vertical
6.6 Nigeria Digital Out-of-home Advertising Market
6.6.1 Nigeria Digital Out-of-home Advertising Market by Format
6.6.2 Nigeria Digital Out-of-home Advertising Market by Vertical
6.7 Rest of LAMEA Digital Out-of-home Advertising Market
6.7.1 Rest of LAMEA Digital Out-of-home Advertising Market by Format
6.7.2 Rest of LAMEA Digital Out-of-home Advertising Market by Vertical
Chapter 7. Company Profiles
7.1 JCDecaux Group
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.1.5.2 Product Launches and Product Expansions:
7.1.5.3 Acquisition and Mergers:
7.2 Ströer SE & Co. KGaA
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Recent strategies and developments:
7.2.4.1 Partnerships, Collaborations, and Agreements:
7.3 Clear Channel Outdoor Holdings, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Recent strategies and developments:
7.3.4.1 Partnerships, Collaborations, and Agreements:
7.3.4.2 Product Launches and Product Expansions:
7.4 OUTFRONT Media, Inc.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.4.4.2 Acquisition and Mergers:
7.5 oOH!Media Limited
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Recent strategies and developments:
7.5.3.1 Partnerships, Collaborations, and Agreements:
7.6 Broadsign International, LLC
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Partnerships, Collaborations, and Agreements:
7.6.2.2 Acquisition and Mergers:
7.7 Focus Media Information Technology Co., Ltd.
7.7.1 Company Overview
7.8 Global Media Group Services Limited (Global Media & Entertainment Group)
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
TABLE 1 LAMEA Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 2 LAMEA Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 3 LAMEA Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 4 LAMEA Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 5 LAMEA Billboards Market by Country, 2018 - 2021, USD Million
TABLE 6 LAMEA Billboards Market by Country, 2022 - 2028, USD Million
TABLE 7 LAMEA Transit & Transportation Market by Country, 2018 - 2021, USD Million
TABLE 8 LAMEA Transit & Transportation Market by Country, 2022 - 2028, USD Million
TABLE 9 LAMEA Street Furniture Market by Country, 2018 - 2021, USD Million
TABLE 10 LAMEA Street Furniture Market by Country, 2022 - 2028, USD Million
TABLE 11 LAMEA Place-based Media Market by Country, 2018 - 2021, USD Million
TABLE 12 LAMEA Place-based Media Market by Country, 2022 - 2028, USD Million
TABLE 13 LAMEA Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 14 LAMEA Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 15 LAMEA Real Estate Market by Country, 2018 - 2021, USD Million
TABLE 16 LAMEA Real Estate Market by Country, 2022 - 2028, USD Million
TABLE 17 LAMEA Financial Services Market by Country, 2018 - 2021, USD Million
TABLE 18 LAMEA Financial Services Market by Country, 2022 - 2028, USD Million
TABLE 19 LAMEA Government Market by Country, 2018 - 2021, USD Million
TABLE 20 LAMEA Government Market by Country, 2022 - 2028, USD Million
TABLE 21 LAMEA Restaurants Market by Country, 2018 - 2021, USD Million
TABLE 22 LAMEA Restaurants Market by Country, 2022 - 2028, USD Million
TABLE 23 LAMEA Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 24 LAMEA Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 25 LAMEA Automotive & Transportation Market by Country, 2018 - 2021, USD Million
TABLE 26 LAMEA Automotive & Transportation Market by Country, 2022 - 2028, USD Million
TABLE 27 LAMEA Retail Market by Country, 2018 - 2021, USD Million
TABLE 28 LAMEA Retail Market by Country, 2022 - 2028, USD Million
TABLE 29 LAMEA Others Market by Country, 2018 - 2021, USD Million
TABLE 30 LAMEA Others Market by Country, 2022 - 2028, USD Million
TABLE 31 LAMEA Digital Out-of-home Advertising Market by Country, 2018 - 2021, USD Million
TABLE 32 LAMEA Digital Out-of-home Advertising Market by Country, 2022 - 2028, USD Million
TABLE 33 Brazil Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 34 Brazil Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 35 Brazil Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 36 Brazil Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 37 Brazil Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 38 Brazil Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 39 Argentina Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 40 Argentina Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 41 Argentina Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 42 Argentina Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 43 Argentina Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 44 Argentina Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 45 UAE Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 46 UAE Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 47 UAE Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 48 UAE Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 49 UAE Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 50 UAE Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 51 Saudi Arabia Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 52 Saudi Arabia Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 53 Saudi Arabia Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 54 Saudi Arabia Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 55 Saudi Arabia Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 56 Saudi Arabia Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 57 South Africa Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 58 South Africa Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 59 South Africa Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 60 South Africa Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 61 South Africa Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 62 South Africa Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 63 Nigeria Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 64 Nigeria Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 65 Nigeria Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 66 Nigeria Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 67 Nigeria Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 68 Nigeria Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 69 Rest of LAMEA Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 70 Rest of LAMEA Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 71 Rest of LAMEA Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 72 Rest of LAMEA Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 73 Rest of LAMEA Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 74 Rest of LAMEA Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 75 Key Information – JCDecaux Group
TABLE 76 Key Information – Ströer SE & Co. KGaA
TABLE 77 Key Information – Clear Channel Outdoor Holdings, Inc.
TABLE 78 Key Information – OUTFRONT Media Inc.
TABLE 79 Key Information – OOH!Media Limited
TABLE 80 Key Information – Broadsign International, LLC
TABLE 81 Key Information – Focus Media Information Technology Co., Ltd.
TABLE 82 Key Information – Global Media Group Services Limited
List of Figures
FIG 1 Methodology for the research