The Latin America, Middle East and Africa Email Marketing Software Market would witness market growth of 12.4% CAGR during the forecast period (2022-2028).
An easy-to-use email builder is available in email marketing software, allowing users to preview emails before sending them. Drag-and-drop features, pre-built layouts, responsive design, and photo editing are all included in the builder.
A customized layout can also be split-tested, with the top-performing design duplicated and used in subsequent campaigns. Based on your analytics, the sender can divide the email list into more specific, smaller groups using the Mailing List Management module. For example, customers or subscribers may be a member of several groups depending on their profile.
For each subset of a mailing list, separate email marketing campaigns can be run. Automatic segmentation depending on geolocation, demographics, purchase history, autoresponder feedback, and other parameters, is a feature of several email marketing programs.
Two key factors boosting demand for marketing automation are the expanding use of social media and the practice of digital marketing. Additionally, small and medium-sized firms (SMEs) are implementing these solutions to increase marketing effectiveness and save costs. Email, websites, and social media are used more often by businesses of all kinds to advertise their goods and services. As a result of the rising adoption of digital marketing, companies are utilizing marketing automation software for lead generation and scoring, cross-selling and up-selling, customer relationship management, and targeted segmentation. As a result, the market for email marketing software is expanding in LAMEA due to emerging advanced marketing technologies.
The Brazil market dominated the LAMEA Email Marketing Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $36.9 million by 2028.The Argentina market is experiencing a CAGR of 13% during (2022 - 2028). Additionally, The UAE market would display a CAGR of 12.1% during (2022 - 2028).
Based on Vertical, the market is segmented into Retail & Consumer Goods, Healthcare, IT & Telecom, Travel & Transportation, Media & Entertainment, BFSI, Education and Others. Based on Channel, the market is segmented into Business To Business and Business To Customers. Based on Deployment Model, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting & Analytics and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Global Email Marketing Software Market is Predict to reach $2.2 Billion by 2028, at a CAGR of 10.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Intuit, Inc., HubSpot, Inc., Benchmark Internet Group, LLC (Polaris Software, LLC), CM Group (Campaign Monitor), Zoho Corporation Pvt. Ltd., ConvertKit LLC, AWeber Systems, Inc., Jivox Corporation, and Martal Group.
Scope of the Study
Market Segments Covered in the Report:
By Vertical
- Retail & Consumer Goods
- Healthcare
- IT & Telecom
- Travel & Transportation
- Media & Entertainment
- BFSI
- Education
- Others
By Channel
- Business To Business
- Business To Customers
By Deployment Model
By Application
- Email Lead Generation
- Sales Reporting
- Customer Management
- Template Management
- Reporting & Analytics
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- Intuit, Inc.
- HubSpot, Inc.
- Benchmark Internet Group, LLC (Polaris Software, LLC)
- CM Group (Campaign Monitor)
- Zoho Corporation Pvt. Ltd.
- ConvertKit LLC
- AWeber Systems, Inc.
- Jivox Corporation
- Martal Group
TABLE 1 LAMEA Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 2 LAMEA Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 3 LAMEA Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 4 LAMEA Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 5 LAMEA Retail & Consumer Goods Market by Country, 2018 - 2021, USD Million
TABLE 6 LAMEA Retail & Consumer Goods Market by Country, 2022 - 2028, USD Million
TABLE 7 LAMEA Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 8 LAMEA Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 9 LAMEA IT & Telecom Market by Country, 2018 - 2021, USD Million
TABLE 10 LAMEA IT & Telecom Market by Country, 2022 - 2028, USD Million
TABLE 11 LAMEA Travel & Transportation Market by Country, 2018 - 2021, USD Million
TABLE 12 LAMEA Travel & Transportation Market by Country, 2022 - 2028, USD Million
TABLE 13 LAMEA Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 14 LAMEA Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 15 LAMEA BFSI Market by Country, 2018 - 2021, USD Million
TABLE 16 LAMEA BFSI Market by Country, 2022 - 2028, USD Million
TABLE 17 LAMEA Education Market by Country, 2018 - 2021, USD Million
TABLE 18 LAMEA Education Market by Country, 2022 - 2028, USD Million
TABLE 19 LAMEA Other Vertical Market by Country, 2018 - 2021, USD Million
TABLE 20 LAMEA Other Vertical Market by Country, 2022 - 2028, USD Million
TABLE 21 LAMEA Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 22 LAMEA Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 23 LAMEA Business To Business Market by Country, 2018 - 2021, USD Million
TABLE 24 LAMEA Business To Business Market by Country, 2022 - 2028, USD Million
TABLE 25 LAMEA Business To Customers Market by Country, 2018 - 2021, USD Million
TABLE 26 LAMEA Business To Customers Market by Country, 2022 - 2028, USD Million
TABLE 27 LAMEA Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 28 LAMEA Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 29 LAMEA Cloud Market by Country, 2018 - 2021, USD Million
TABLE 30 LAMEA Cloud Market by Country, 2022 - 2028, USD Million
TABLE 31 LAMEA On-premise Market by Country, 2018 - 2021, USD Million
TABLE 32 LAMEA On-premise Market by Country, 2022 - 2028, USD Million
TABLE 33 LAMEA Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 34 LAMEA Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 35 LAMEA Email Lead Generation Market by Country, 2018 - 2021, USD Million
TABLE 36 LAMEA Email Lead Generation Market by Country, 2022 - 2028, USD Million
TABLE 37 LAMEA Sales Reporting Market by Country, 2018 - 2021, USD Million
TABLE 38 LAMEA Sales Reporting Market by Country, 2022 - 2028, USD Million
TABLE 39 LAMEA Customer Management Market by Country, 2018 - 2021, USD Million
TABLE 40 LAMEA Customer Management Market by Country, 2022 - 2028, USD Million
TABLE 41 LAMEA Template Management Market by Country, 2018 - 2021, USD Million
TABLE 42 LAMEA Template Management Market by Country, 2022 - 2028, USD Million
TABLE 43 LAMEA Reporting & Analytics Market by Country, 2018 - 2021, USD Million
TABLE 44 LAMEA Reporting & Analytics Market by Country, 2022 - 2028, USD Million
TABLE 45 LAMEA Others Market by Country, 2018 - 2021, USD Million
TABLE 46 LAMEA Others Market by Country, 2022 - 2028, USD Million
TABLE 47 LAMEA Email Marketing Software Market by Country, 2018 - 2021, USD Million
TABLE 48 LAMEA Email Marketing Software Market by Country, 2022 - 2028, USD Million
TABLE 49 Brazil Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 50 Brazil Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 51 Brazil Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 52 Brazil Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 53 Brazil Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 54 Brazil Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 55 Brazil Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 56 Brazil Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 57 Brazil Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 58 Brazil Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 59 Argentina Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 60 Argentina Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 61 Argentina Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 62 Argentina Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 63 Argentina Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 64 Argentina Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 65 Argentina Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 66 Argentina Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 67 Argentina Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 68 Argentina Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 69 UAE Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 70 UAE Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 71 UAE Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 72 UAE Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 73 UAE Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 74 UAE Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 75 UAE Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 76 UAE Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 77 UAE Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 78 UAE Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 79 Saudi Arabia Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 80 Saudi Arabia Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 81 Saudi Arabia Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 82 Saudi Arabia Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 83 Saudi Arabia Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 84 Saudi Arabia Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 85 Saudi Arabia Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 86 Saudi Arabia Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 87 Saudi Arabia Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 88 Saudi Arabia Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 89 South Africa Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 90 South Africa Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 91 South Africa Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 92 South Africa Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 93 South Africa Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 94 South Africa Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 95 South Africa Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 96 South Africa Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 97 South Africa Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 98 South Africa Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 99 Nigeria Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 100 Nigeria Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 101 Nigeria Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 102 Nigeria Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 103 Nigeria Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 104 Nigeria Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 105 Nigeria Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 106 Nigeria Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 107 Nigeria Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 108 Nigeria Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 109 Rest of LAMEA Email Marketing Software Market, 2018 - 2021, USD Million
TABLE 110 Rest of LAMEA Email Marketing Software Market, 2022 - 2028, USD Million
TABLE 111 Rest of LAMEA Email Marketing Software Market by Vertical, 2018 - 2021, USD Million
TABLE 112 Rest of LAMEA Email Marketing Software Market by Vertical, 2022 - 2028, USD Million
TABLE 113 Rest of LAMEA Email Marketing Software Market by Channel, 2018 - 2021, USD Million
TABLE 114 Rest of LAMEA Email Marketing Software Market by Channel, 2022 - 2028, USD Million
TABLE 115 Rest of LAMEA Email Marketing Software Market by Deployment Model, 2018 - 2021, USD Million
TABLE 116 Rest of LAMEA Email Marketing Software Market by Deployment Model, 2022 - 2028, USD Million
TABLE 117 Rest of LAMEA Email Marketing Software Market by Application, 2018 - 2021, USD Million
TABLE 118 Rest of LAMEA Email Marketing Software Market by Application, 2022 - 2028, USD Million
TABLE 119 Key Information –Salesforce.com, Inc.
TABLE 120 Key Information – Intuit Inc.
TABLE 121 Key Information – HubSpot, Inc.
TABLE 122 Key Information – Benchmark Internet Group, LLC
TABLE 123 Key Information – Campaign Monitor
TABLE 124 Key Information – Zoho Corporation Pvt. Ltd.
TABLE 125 Key Information – ConvertKit LLC
TABLE 126 Key Information – AWeber Systems, Inc.
TABLE 127 Key Information – Jivox Corporation
TABLE 128 Key Information – Martal Group
List of Figures
FIG 1 Methodology for the research
FIG 2 SWOT Analysis: Salesforce.com Inc.
FIG 3 Recent strategies and developments: CM Group