LAMEA Eye Makeup Market Size, Share & Trends Analysis Report By Source (Conventional and Organic), By Distribution Channel (Offline and Online), By Product, By Country and Growth Forecast, 2024 - 2031

Analysis of Market Size & Trends

The Latin America, Middle East and Africa Eye Makeup Market would witness market growth of 7.6% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Eye Makeup Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $617.7 million by 2031. The Argentina market is showcasing a CAGR of 8.2% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 6.6% during (2024 - 2031).

The ongoing expansion of the beauty and personal care industry in emerging markets provides significant growth opportunities for this market. Countries across the globe are experiencing rapid urbanization and rising disposable incomes, leading to increased consumer spending on beauty products. For example, according to Eurostat, in 2022, the median disposable income in the EU was 18,706 PPS per inhabitant. In 2022, the median disposable income of the EU increased by 20% in real terms compared to 2010.

The growing influence of Western beauty trends in these markets, driven by social media and digital content, contributes to these products' increased popularity. Multinational beauty brands are investing heavily in these regions, expanding their product offerings and marketing efforts to capture the attention of new consumers.

This market in Saudi Arabia is primed for growth as the e-commerce sector expands. The number of Saudi internet users who engage in e-commerce for the purpose of purchasing and selling is anticipated to reach 33.6 million by 2024, a 42% increase from 2019. This shift toward online purchasing has generated new opportunities for these brands, particularly those that meet the increasing demand for premium, long-lasting products that are compatible with the country's hot climate. With nearly 100% of the population accessing the internet and mobile phones, the UAE has created a conducive environment for online shopping, particularly beauty products. Combining a tech-savvy population and an appetite for high-end beauty products drives significant growth in this segment, with brands leveraging e-commerce platforms to reach a wider audience. Thus, by leveraging e-commerce platforms, engaging with social media, and catering to the distinct preferences of consumers, brands are well-positioned to capture the increasing demand for these products in this dynamic region.

Free Valuable Insights: The Worldwide Eye Makeup Market is Projected to reach USD 28.6 Billion by 2031, at a CAGR of 6.1%

Based on Source, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product, the market is segmented into Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eye Brow Enhancers, and Other Products. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

• L'Oréal S.A.
• Pacifica Beauty LLC
• Unilever PLC
• Kao Corporation
• NAOS
• The Estee Lauder Companies, Inc.
• Johnson & Johnson
• Pierre Fabre S.A
• Amway Corporation
• Coty, Inc.

LAMEA Eye Makeup Market Report Segmentation

By Source

• Conventional
• Organic

By Distribution Channel

• Offline
• Online

By Product

• Mascara
• Eye Shadow
• Eye Liner
• Eye Pencil
• Eye Brow Enhancers
• Other Products

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA