The Latin America, Middle East and Africa Facial Serum Market would witness market growth of 8.2 % CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market's volume is expected to surge to 34,783.3 thousand units (1 oz), showcasing a growth of 9.4 % (2023-2030).
Skincare attitudes have shifted paradigm shifts, with a growing emphasis on preventive measures rather than reactive solutions. Facial serums, with their ability to target specific issues and provide preventive care, align well with this trend. Consumers are increasingly incorporating serums into their daily routines as a proactive approach to maintaining healthy and youthful-looking skin. The popularity of multi-step skincare routines inspired by Korean beauty practices has contributed to adopting facial serums. As consumers embrace the idea of layering products to address various skincare needs, serums have found a significant place in these routines. The lightweight and easily absorbable nature of serums makes them suitable for layering without a heavy or greasy feel on the skin.
Facial serums are widely available across various retail channels, ranging from high-end department stores to online platforms. This accessibility, coupled with a diverse price range, ensures that consumers from different demographics can easily find and incorporate facial serums into their skincare routines. The availability of serums across a broad spectrum of brands and price points contributes to their widespread adoption. Educational activities have clarified skincare terminology, allowing customers to make informed choices, and encouraging facial serums. Beauty businesses have played an important role in informing customers about the benefits of facial serum. Through marketing campaigns, informative content, and product demonstrations, brands have highlighted the science behind these formulations and their role in achieving specific skincare goals. Educational activities have clarified skincare terminology, allowing customers to make informed choices and encouraging facial serums.
The Brazil market dominated the LAMEA Facial Serum Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $180.6 million by 2030, The Argentina market is showcasing a CAGR of 8.8% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 7.9% during (2023 - 2030).
Online retailers provide unparalleled convenience, allowing consumers in the UAE to shop for facial serums from the comfort of their homes or on the go. Consumers in the UAE can access a wide range of options, including serums designed for hydration, anti-aging, brightening, and other specific skincare needs. Thus, due to these aspects, the facial serum market will expand across the LAMEA region in upcoming years.
Free Valuable Insights: The Worldwide Facial Serum Market is Projected to reach USD 8.4 Billion by 2030, at a CAGR of 6.4%
Based on Price Point, the market is segmented into Mass-Market, Premium, and Luxury. Based on Form, the market is segmented into Water Based, Oil Based, Gel Based, and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Beauty Stores, Online Retailers, Drugstores & Pharmacies, and Others. Based on Serum Type, the market is segmented into Anti-Aging Serums, Skin Brightening Serums, Acne Fighting Serums, Hydrating & Exfoliating Face Serums, and Others Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Price Point (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
By Form (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
By Distribution Channel (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
By Serum Type (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
By Country (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
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