The LAMEA Geomarketing Market Size would witness market growth of 32.5% CAGR during the forecast period (2018-2024). Geomarketing helps companies to fully understand customers, identify potential customers, monitor customer views on social networks in real time, identify a competence, optimize the commercial network, identify new business opportunities, optimize transport routes, increase sales and visibility. Geomarketing is becoming increasingly cost-effective by the advent of digital technology so that companies of any size can profit. Geomarketing uses geographical information systems (GIS) and geographic context information to search the Internet, mobile research, and social media as part of a digital strategy. Many Geomarketing services are compatible with multiple platforms like smartphones, tablets and PCs.
Based on Component, the market is segmented into Software and Services. Software is further bifurcated into Content Management, Location & Predictive Analytics, Geofencing, and Others. Services is further bifurcated into Integration & Deployment, Advisory & Consulting, and Support & Maintenance. Based on Location, the market is further segmented into Outdoor and Indoor. Based on Deployment Mode, the market is further segmented into On-premise and Cloud. Based on End User, the market is segmented into Retail & Ecommerce, Healthcare & Life Sciences, Media & Entertainment, Telecom & IT, Travel & Hospitality, BFSI, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Google Inc., IBM Corporation, Cisco Systems Inc., Oracle Corporation, Adobe Systems Inc., Salesforce.com, Inc., Software AG, Clevertap, and Ericsson.
Scope of the Study
By Component
By Location
By Deployment Mode
By End User
By Country
Companies Profiled
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