LAMEA Greeting Cards Market Size, Share & Industry Trends Analysis Report By Type (Traditional Card, and eCard), By Distribution Channel (Offline, and Online), By Country and Growth Forecast, 2023 - 2030

The Latin America, Middle East and Africa Greeting Cards Market would witness market growth of 2.3% CAGR during the forecast period (2023-2030).

Personalized greeting cards have seen a surge in demand. Consumers seek unique, customized cards that reflect their individuality, allowing them to add personal messages, photos, or specific designs. This trend aligns with the desire for more intimate and meaningful communication. The integration of digital elements into traditional greeting cards has become increasingly popular. From e-cards to QR codes and augmented reality (AR), technology is being used to enhance the greeting card experience. Digital cards offer convenience, immediate delivery, and sometimes interactive elements, appealing to tech-savvy consumers.

The market is witnessing a rise in niche and specialized cards catering to specific demographics or occasions. These cards cater to diverse themes, cultures, and identities, filling a gap in the market for representation and inclusivity. Examples include cards for specific cultural celebrations, LGBTQ+ communities, or mental health awareness. As environmental consciousness grows, consumers increasingly opt for eco-friendly and sustainable greeting cards. There's a shift toward cards made from recycled materials, eco-friendly inks, and biodegradable packaging. This trend reflects a broader consumer desire for products that align with their environmental values.

The E-commerce landscape in the LAMEA region encompasses various retail models, from established marketplaces to smaller niche platforms. Marketplaces such as Jumia in Africa, MercadoLibre in Latin America, and Souq (now Amazon.sa) in the Middle East have become prominent players, offering various products and services to cater to diverse consumer demands. As per the data released by the Government of UAE in 2023, consumer spending in the UAE is increasing rapidly. The retail economy saw a noteworthy 13 percent gain in expenditure, with hypermarkets and supermarkets (11 percent) and general retail (9 percent). As a result, with the rising e-commerce sector in countries like Brazil and the UAE, the LAMEA region will see increased demand for greeting cards in the upcoming years.

The Brazil market dominated the LAMEA Greeting Cards Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $384 Million by 2030. The Argentina market is showcasing a CAGR of 3.1% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 3.2% during (2023 - 2030).

Based on Type, the market is segmented into Traditional Card, and eCard. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

Free Valuable Insights: The Worldwide Greeting Cards Market is Projected to reach USD 21.5 Billion by 2030, at a CAGR of 1.6%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include American Greeting Corporation (Clayton, Dubilier & Rice LLC), Avanti Press Inc., Card Factory plc (Charterhouse Capital Partners), Herbert Walkers, Galison Publishing LLC (The McEvoy Group, LLC), Hallmark Cards, Inc. IG Design Group Plc, Archies Limited, and Crane & Co. (Mohawk Fine Papers Inc.).

Scope of the Study

Market Segments Covered in the Report:

By Type

• Traditional Card
• eCard

By Distribution Channel

• Offline
• Online

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• American Greeting Corporation (Clayton, Dubilier & Rice LLC)
• Avanti Press Inc.
• Card Factory plc (Charterhouse Capital Partners)
• Herbert Walkers
• Galison Publishing LLC (The McEvoy Group, LLC)
• Hallmark Cards, Inc.
• IG Design Group Plc
• Archies Limited
• Crane & Co. (Mohawk Fine Papers Inc.)

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Greeting Cards Market, by Type
1.4.2 LAMEA Greeting Cards Market, by Distribution Channel
1.4.3 LAMEA Greeting Cards Market, by Country
1.5 Methodology for the research

Chapter 2. Market At a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis

Chapter 4. LAMEA Greeting Cards Market by Type
4.1 LAMEA Traditional Card Market by Country
4.2 LAMEA eCard Market by Country

Chapter 5. LAMEA Greeting Cards Market by Distribution Channel
5.1 LAMEA Offline Market by Country
5.2 LAMEA Online Market by Country

Chapter 6. LAMEA Greeting Cards Market by Country
6.1 Brazil Greeting Cards Market
6.1.1 Brazil Greeting Cards Market by Type
6.1.2 Brazil Greeting Cards Market by Distribution Channel
6.2 Argentina Greeting Cards Market
6.2.1 Argentina Greeting Cards Market by Type
6.2.2 Argentina Greeting Cards Market by Distribution Channel
6.3 UAE Greeting Cards Market
6.3.1 UAE Greeting Cards Market by Type
6.3.2 UAE Greeting Cards Market by Distribution Channel
6.4 Saudi Arabia Greeting Cards Market
6.4.1 Saudi Arabia Greeting Cards Market by Type
6.4.2 Saudi Arabia Greeting Cards Market by Distribution Channel
6.5 South Africa Greeting Cards Market
6.5.1 South Africa Greeting Cards Market by Type
6.5.2 South Africa Greeting Cards Market by Distribution Channel
6.6 Nigeria Greeting Cards Market
6.6.1 Nigeria Greeting Cards Market by Type
6.6.2 Nigeria Greeting Cards Market by Distribution Channel
6.7 Rest of LAMEA Greeting Cards Market
6.7.1 Rest of LAMEA Greeting Cards Market by Type
6.7.2 Rest of LAMEA Greeting Cards Market by Distribution Channel

Chapter 7. Company Profiles
7.1 American Greeting Corporation (Clayton, Dubilier & Rice LLC)
7.1.1 Company Overview
7.1.2 SWOT Analysis
7.2 Avanti Press, Inc.
7.2.1 Company Overview
7.2.2 SWOT Analysis
7.3 Card Factory plc (Charterhouse Capital Partners)
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 SWOT Analysis
7.4 Herbert Walkers Ltd
7.4.1 Company Overview
7.5 Galison Publishing LLC (The McEvoy Group, LLC)
7.5.1 Company Overview
7.6 Hallmark Cards, Inc.
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 IG Design Group plc
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 SWOT Analysis
7.8 Archies Limited
7.8.1 Company Overview
7.8.2 SWOT Analysis
7.9 Crane & Co. (Mohawk Fine Papers Inc.)
7.9.1 Company Overview
7.9.2 SWOT Analysis

TABLE 1 LAMEA Greeting Cards Market, 2019 - 2022, USD Million
TABLE 2 LAMEA Greeting Cards Market, 2023 - 2030, USD Million
TABLE 3 LAMEA Greeting Cards Market by Type, 2019 - 2022, USD Million
TABLE 4 LAMEA Greeting Cards Market by Type, 2023 - 2030, USD Million
TABLE 5 LAMEA Traditional Card Market by Country, 2019 - 2022, USD Million
TABLE 6 LAMEA Traditional Card Market by Country, 2023 - 2030, USD Million
TABLE 7 LAMEA eCard Market by Country, 2019 - 2022, USD Million
TABLE 8 LAMEA eCard Market by Country, 2023 - 2030, USD Million
TABLE 9 LAMEA Greeting Cards Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 10 LAMEA Greeting Cards Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 11 LAMEA Offline Market by Country, 2019 - 2022, USD Million
TABLE 12 LAMEA Offline Market by Country, 2023 - 2030, USD Million
TABLE 13 LAMEA Online Market by Country, 2019 - 2022, USD Million
TABLE 14 LAMEA Online Market by Country, 2023 - 2030, USD Million
TABLE 15 LAMEA Greeting Cards Market by Country, 2019 - 2022, USD Million
TABLE 16 LAMEA Greeting Cards Market by Country, 2023 - 2030, USD Million
TABLE 17 Brazil Greeting Cards Market, 2019 - 2022, USD Million
TABLE 18 Brazil Greeting Cards Market, 2023 - 2030, USD Million
TABLE 19 Brazil Greeting Cards Market by Type, 2019 - 2022, USD Million
TABLE 20 Brazil Greeting Cards Market by Type, 2023 - 2030, USD Million
TABLE 21 Brazil Greeting Cards Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 22 Brazil Greeting Cards Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 23 Argentina Greeting Cards Market, 2019 - 2022, USD Million
TABLE 24 Argentina Greeting Cards Market, 2023 - 2030, USD Million
TABLE 25 Argentina Greeting Cards Market by Type, 2019 - 2022, USD Million
TABLE 26 Argentina Greeting Cards Market by Type, 2023 - 2030, USD Million
TABLE 27 Argentina Greeting Cards Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 28 Argentina Greeting Cards Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 29 UAE Greeting Cards Market, 2019 - 2022, USD Million
TABLE 30 UAE Greeting Cards Market, 2023 - 2030, USD Million
TABLE 31 UAE Greeting Cards Market by Type, 2019 - 2022, USD Million
TABLE 32 UAE Greeting Cards Market by Type, 2023 - 2030, USD Million
TABLE 33 UAE Greeting Cards Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 34 UAE Greeting Cards Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 35 Saudi Arabia Greeting Cards Market, 2019 - 2022, USD Million
TABLE 36 Saudi Arabia Greeting Cards Market, 2023 - 2030, USD Million
TABLE 37 Saudi Arabia Greeting Cards Market by Type, 2019 - 2022, USD Million
TABLE 38 Saudi Arabia Greeting Cards Market by Type, 2023 - 2030, USD Million
TABLE 39 Saudi Arabia Greeting Cards Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 40 Saudi Arabia Greeting Cards Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 41 South Africa Greeting Cards Market, 2019 - 2022, USD Million
TABLE 42 South Africa Greeting Cards Market, 2023 - 2030, USD Million
TABLE 43 South Africa Greeting Cards Market by Type, 2019 - 2022, USD Million
TABLE 44 South Africa Greeting Cards Market by Type, 2023 - 2030, USD Million
TABLE 45 South Africa Greeting Cards Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 46 South Africa Greeting Cards Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 47 Nigeria Greeting Cards Market, 2019 - 2022, USD Million
TABLE 48 Nigeria Greeting Cards Market, 2023 - 2030, USD Million
TABLE 49 Nigeria Greeting Cards Market by Type, 2019 - 2022, USD Million
TABLE 50 Nigeria Greeting Cards Market by Type, 2023 - 2030, USD Million
TABLE 51 Nigeria Greeting Cards Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 52 Nigeria Greeting Cards Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 53 Rest of LAMEA Greeting Cards Market, 2019 - 2022, USD Million
TABLE 54 Rest of LAMEA Greeting Cards Market, 2023 - 2030, USD Million
TABLE 55 Rest of LAMEA Greeting Cards Market by Type, 2019 - 2022, USD Million
TABLE 56 Rest of LAMEA Greeting Cards Market by Type, 2023 - 2030, USD Million
TABLE 57 Rest of LAMEA Greeting Cards Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 58 Rest of LAMEA Greeting Cards Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 59 Key Information – American Greeting Corporation
TABLE 60 Key Information – Avanti Press, Inc.
TABLE 61 Key Information – Card Factory plc
TABLE 62 Key Information – Herbert Walkers Ltd
TABLE 63 Key Information – Galison Publishing LLC
TABLE 64 Key Information – Hallmark Cards, Inc.
TABLE 65 Key Information – IG Design Group plc
TABLE 66 Key Information – Archies Limited
TABLE 67 Key Information – Crane & Co.

List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Greeting Cards Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the Greeting Cards Market
FIG 4 Porter’s Five Forces Analysis – Greeting Cards Market
FIG 5 LAMEA Greeting Cards Market Share by Type, 2022
FIG 6 LAMEA Greeting Cards Market Share by Type, 2030
FIG 7 LAMEA Greeting Cards Market by Type, 2019 - 2030, USD Million
FIG 8 LAMEA Greeting Cards Market Share by Distribution Channel, 2022
FIG 9 LAMEA Greeting Cards Market Share by Distribution Channel, 2030
FIG 10 LAMEA Greeting Cards Market by Distribution Channel, 2019 - 2030, USD Million
FIG 11 LAMEA Greeting Cards Market Share by Country, 2022
FIG 12 LAMEA Greeting Cards Market Share by Country, 2030
FIG 13 LAMEA Greeting Cards Market by Country, 2019 - 2030, USD Million
FIG 14 SWOT Analysis: American Greetings Corporation
FIG 15 SWOT Analysis: Avanti Press, Inc.
FIG 16 SWOT Analysis: Card Factory plc
FIG 17 SWOT Analysis: Hallmark Cards, Inc.
FIG 18 SWOT Analysis: IG Design Group plc
FIG 19 SWOT Analysis: Archies Limited
FIG 20 SWOT Analysis: Crane & Co.