LAMEA Hair Perfume Market Size, Share & Trends Analysis Report By Application (Women and Men), By Product Floral, By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

Analysis of Market Size & Trends

The Latin America, Middle East and Africa Hair Perfume Market would witness market growth of 6.8% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Hair Perfume Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $270.5 million by 2031. The Argentina market is showcasing a CAGR of 7.6% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 5.9% during (2024 - 2031).

Hair perfumes are primarily applied to impart a desirable fragrance to the hair, which can be a subtle and sophisticated extension of one’s scent profile. The applications of hair perfumes extend beyond mere fragrance, encompassing several benefits.

Additionally, hair perfumes effectively neutralize unpleasant odors that can cling to hair, such as those from smoke, pollution, or food. This application is particularly beneficial for individuals who work in environments where odors are prevalent, offering a quick solution to freshen up and maintain a pleasant scent.

The rise of specialized online beauty retailers in the UAE, such as Namshi and Ounass, has created dedicated platforms for hair perfumes. These retailers offer a wide range of products, including exclusive and niche hair perfumes, catering to a growing online consumer base. According to the International Trade Administration (ITA), The UAE is the e-commerce leader among Gulf Cooperation Council (GCC) states, where the market jumped by 53% in 2020 with a record of $3.9 billion in e-commerce sales, constituting 10% of total retail sales. The UAE e-commerce sector is expected to generate $8 billion in sales by 2025.

Free Valuable Insights: The Worldwide Hair Perfume Market is Projected to reach USD 12 Billion by 2031, at a CAGR of 5.4%

Based on Application, the market is segmented into Women and Men. Based on Product, the market is segmented into Floral, Fruity, Woody, Oriental, and Other Products. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online, and Other Distribution Channels. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

• Byredo (PUIG, S.L.)
• LVMH SE
• Jennifer McKay Design Inc. (DefineMe)
• Diptyque SAS (Manzanita Capital UK LLP)
• NEST Fragrances (North Castle Partners, LLC)
• Jo Malone London (The Estee Lauder Companies, Inc.)
• Unilever PLC
• L'OCCITANE Group
• Percy & Reed Product Limited
• Chanel S.A.

LAMEA Hair Perfume Market Report Segmentation

By Application

• Women
• Men

By Product

• Floral
• Fruity
• Woody
• Oriental
• Other Products

By End User

• Hypermarkets & Supermarkets
• Convenience Stores
• Specialty Stores
• Online
• Other Distribution Channels

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA