The Latin America, Middle East and Africa Hair Serum Market would witness market growth of 12.2% CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market's volume is expected to surge to 5,724.9 thousand units (100 ml), showcasing a growth of 13.6% (2023-2030).
With a focus on traditional formulations and time-tested ingredients, Conventional by Nature taps into a consumer base that values consistency and trust in their hair care regimen. Their products often feature well-known ingredients like argan oil, coconut oil, and vitamin E, appealing to those who prefer natural extracts over synthetic alternatives. Therefore, the Brazil market utilized 1,144.4 thousand units (100 ml) of conventional hair serum in 2022.
The Brazil market dominated the LAMEA Hair Serum Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $50.1 Million by 2030. The Argentina market is showcasing a CAGR of 12.8% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 11.8% during (2023 - 2030).
Consumers can easily access and purchase hair serum from their preferred retail outlets, contributing to its widespread adoption and usage. Positive word-of-mouth recommendations from friends, family members, and acquaintances who have had positive experiences with hair serum products also contribute to its adoption in the market. Personal recommendations and testimonials influence consumer purchasing decisions and encourage adoption among new users.
Consumers are seeking multifunctional hair serums that offer a range of benefits beyond basic styling. These serums may combine styling, hydration, heat protection, and repair properties in one formula, catering to consumers looking for streaMLined hair care solutions. Brands are innovating to create versatile serums that address multiple hair concerns, providing convenience and efficiency to consumers.
The growth of e-commerce platforms in the UAE has expanded the market reach of hair serum products beyond traditional retail outlets. Consumers nationwide, including those in remote or underserved areas, now have access to various hair serum brands and products through online platforms. Therefore, the expansion of the e-commerce sector and the increasing number of hairdressing micro-entrepreneurs in Brazil are propelling the market’s growth.
Free Valuable Insights: The Worldwide Hair Serum Market is Projected to reach USD 2.1 Billion by 2030, at a CAGR of 8.1%
Based on Nature, the market is segmented into Conventional, and Organic. Based on Sales Channel, the market is segmented into Offline, and Online. Based on Product Type, the market is segmented into Hair Treatment Serum, and Hair Styling Serum. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Nature (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
By Sales Channel (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
By Product Type (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
By Country (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
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