The Latin America, Middle East and Africa Heat-Not-Burn Market would witness market growth of 33.0% CAGR during the forecast period (2024-2031).
The UAE market dominated the LAMEA Heat-Not-Burn Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,712.7 million by 2031. The Saudi Arabia market is showcasing a CAGR of 32% during (2024 - 2031). Additionally, The South Africa market would register a CAGR of 33.4% during (2024 - 2031).
The environmental benefits associated with HNB products have also contributed to their growing popularity. Unlike traditional cigarettes, which produce significant amounts of smoke, ash, and litter, HNB devices generate minimal emissions and waste. This reduced environmental impact appeals to eco-conscious consumers increasingly factoring sustainability into their purchasing decisions.
Regulatory frameworks have significantly influenced the growth of this market by offering these products a distinct classification separate from traditional cigarettes in several regions. This differentiation often results in less stringent restrictions on marketing and distribution, creating a favorable environment for adoption.
The LAMEA region offers a promising landscape for this market, shaped by distinct regional dynamics. In South Africa, the increasing popularity of heat-not-burn (HNB) products is closely tied to rising health awareness and a demand for modern, socially considerate alternatives. Urban professionals in cities like Johannesburg and Cape Town are adopting HNB devices due to their minimal environmental impact and reduced secondhand smoke. The affordability of tobacco sticks compared to traditional cigarettes has also made them appealing to cost-conscious consumers. Local trends emphasize flavored products catering to South Africa’s culturally diverse palate. E-commerce platforms and direct-to-consumer strategies are becoming primary sales channels, overcoming challenges posed by limited availability in rural areas. Hence, this diverse regional fabric makes LAMEA a strategic growth frontier for the market.
Free Valuable Insights: The Worldwide Heat-Not-Burn Market is Projected to reach USD 131.96 Billion by 2031, at a CAGR of 30.9%
Based on Distribution Channel, the market is segmented into Online and Retail Store (Convenience Store, Tobacconist Store, Grocery Store, Drug Store, and Other Retail Store Type). Based on Component, the market is segmented into Sticks, Loose-leaf, Devices, Capsules, Vaporizers, and Other Component. Based on countries, the market is segmented into UAE, Saudi Arabia, South Africa, Egypt, Turkey, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- British American Tobacco PLC
- Imperial Brands PLC
- Japan Tobacco, Inc. (Government of Japan)
- Korea Tobacco & Ginseng Corporation (KT&G Corporation)
- Philip Morris International, Inc.
- PAX Labs, Inc.
LAMEA Heat-Not-Burn Market Report Segmentation
By Distribution Channel
- Online
- Retail Store
- Convenience Store
- Tobacconist Store
- Grocery Store
- Drug Store
- Other Retail Store Type
By Component
- Sticks
- Loose-leaf
- Devices
- Capsules
- Vaporizers
- Other Component
By Country
- UAE
- Saudi Arabia
- South Africa
- Egypt
- Turkey
- Nigeria
- Rest of LAMEA
TABLE 1 LAMEA Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 2 LAMEA Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 3 LAMEA Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 4 LAMEA Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 5 LAMEA Online Market by Country, 2020 - 2023, USD Million
TABLE 6 LAMEA Online Market by Country, 2024 - 2031, USD Million
TABLE 7 LAMEA Retail Store Market by Country, 2020 - 2023, USD Million
TABLE 8 LAMEA Retail Store Market by Country, 2024 - 2031, USD Million
TABLE 9 LAMEA Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 10 LAMEA Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 11 LAMEA Convenience Store Market by Country, 2020 - 2023, USD Million
TABLE 12 LAMEA Convenience Store Market by Country, 2024 - 2031, USD Million
TABLE 13 LAMEA Tobacconist Store Market by Country, 2020 - 2023, USD Million
TABLE 14 LAMEA Tobacconist Store Market by Country, 2024 - 2031, USD Million
TABLE 15 LAMEA Grocery Store Market by Country, 2020 - 2023, USD Million
TABLE 16 LAMEA Grocery Store Market by Country, 2024 - 2031, USD Million
TABLE 17 LAMEA Drug Store Market by Country, 2020 - 2023, USD Million
TABLE 18 LAMEA Drug Store Market by Country, 2024 - 2031, USD Million
TABLE 19 LAMEA Other Retail Store Type Market by Country, 2020 - 2023, USD Million
TABLE 20 LAMEA Other Retail Store Type Market by Country, 2024 - 2031, USD Million
TABLE 21 LAMEA Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 22 LAMEA Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 23 LAMEA Sticks Market by Country, 2020 - 2023, USD Million
TABLE 24 LAMEA Sticks Market by Country, 2024 - 2031, USD Million
TABLE 25 LAMEA Loose-leaf Market by Country, 2020 - 2023, USD Million
TABLE 26 LAMEA Loose-leaf Market by Country, 2024 - 2031, USD Million
TABLE 27 LAMEA Devices Market by Country, 2020 - 2023, USD Million
TABLE 28 LAMEA Devices Market by Country, 2024 - 2031, USD Million
TABLE 29 LAMEA Capsules Market by Country, 2020 - 2023, USD Million
TABLE 30 LAMEA Capsules Market by Country, 2024 - 2031, USD Million
TABLE 31 LAMEA Vaporizers Market by Country, 2020 - 2023, USD Million
TABLE 32 LAMEA Vaporizers Market by Country, 2024 - 2031, USD Million
TABLE 33 LAMEA Other Component Market by Country, 2020 - 2023, USD Million
TABLE 34 LAMEA Other Component Market by Country, 2024 - 2031, USD Million
TABLE 35 LAMEA Heat-Not-Burn Market by Country, 2020 - 2023, USD Million
TABLE 36 LAMEA Heat-Not-Burn Market by Country, 2024 - 2031, USD Million
TABLE 37 UAE Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 38 UAE Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 39 UAE Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 40 UAE Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 41 UAE Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 42 UAE Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 43 UAE Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 44 UAE Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 45 Saudi Arabia Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 46 Saudi Arabia Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 47 Saudi Arabia Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 48 Saudi Arabia Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 49 Saudi Arabia Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 50 Saudi Arabia Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 51 Saudi Arabia Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 52 Saudi Arabia Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 53 South Africa Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 54 South Africa Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 55 South Africa Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 56 South Africa Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 57 South Africa Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 58 South Africa Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 59 South Africa Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 60 South Africa Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 61 Egypt Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 62 Egypt Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 63 Egypt Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 64 Egypt Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 65 Egypt Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 66 Egypt Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 67 Egypt Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 68 Egypt Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 69 Turkey Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 70 Turkey Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 71 Turkey Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 72 Turkey Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 73 Turkey Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 74 Turkey Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 75 Turkey Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 76 Turkey Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 77 Nigeria Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 78 Nigeria Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 79 Nigeria Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 80 Nigeria Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 81 Nigeria Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 82 Nigeria Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 83 Nigeria Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 84 Nigeria Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 85 Rest of LAMEA Heat-Not-Burn Market, 2020 - 2023, USD Million
TABLE 86 Rest of LAMEA Heat-Not-Burn Market, 2024 - 2031, USD Million
TABLE 87 Rest of LAMEA Heat-Not-Burn Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 88 Rest of LAMEA Heat-Not-Burn Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 89 Rest of LAMEA Heat-Not-Burn Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 90 Rest of LAMEA Heat-Not-Burn Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 91 Rest of LAMEA Heat-Not-Burn Market by Component, 2020 - 2023, USD Million
TABLE 92 Rest of LAMEA Heat-Not-Burn Market by Component, 2024 - 2031, USD Million
TABLE 93 Key Information – British American Tobacco PLC
TABLE 94 Key Information – Imperial Brands PLC
TABLE 95 key information – Japan Tobacco, Inc.
TABLE 96 key Information – Korea Tobacco & Ginseng Corporation
TABLE 97 Key Information – Philip Morris International Inc.
TABLE 98 Key Information – PAX Labs, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Heat-Not-Burn Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Heat-Not-Burn Market
FIG 4 Porter’s Five Forces Analysis – Heat-Not-Burn Market
FIG 5 LAMEA Heat-Not-Burn Market share by Distribution Channel, 2023
FIG 6 LAMEA Heat-Not-Burn Market share by Distribution Channel, 2031
FIG 7 LAMEA Heat-Not-Burn Market by Distribution Channel, 2020 - 2031, USD Million
FIG 8 LAMEA Heat-Not-Burn Market share by Component, 2023
FIG 9 LAMEA Heat-Not-Burn Market share by Component, 2031
FIG 10 LAMEA Heat-Not-Burn Market by Component, 2020 - 2031, USD Million
FIG 11 LAMEA Heat-Not-Burn Market share by Country, 2023
FIG 12 LAMEA Heat-Not-Burn Market share by Country, 2031
FIG 13 LAMEA Heat-Not-Burn Market by Country, 2020 - 2031, USD Million
FIG 14 Swot Analysis: British American Tobacco PLC
FIG 15 Swot Analysis: Imperial Brands PLC