The Latin America, Middle East and Africa Home Fragrance Market would witness market growth of 11.3% CAGR during the forecast period (2023-2030).
Home fragrances are aromatherapy items that cover up the house's offensive odors. These scents help people feel less stressed and tired. Consumers frequently choose flowery, fantasy, fruity, new & clean, and gourmand scents. Home fragrance diffusers come in a wide variety of styles, including reed diffusers, smart diffusers, candles with essential oils, air pockets, and sprays. Additionally, they come in various styles, hues, and varieties, enhancing the appeal of residences. In-home care products, the scent serves as a useful component that masks offensive odors.
The market's expansion is linked to rising interest in ambiance and home furnishings as well as the acceptance of aromatherapy. Additionally, consumers' increased ability to spend discretionary funds increases their desire to purchase various aroma products. The market is being propelled forward by introducing new goods that are visually appealing, can be personalized, and use organic substances such as oils. Consumer hygiene concerns have intensified due to the pandemic, which has impacted the packaging and delivery of home fragrance items. To ease these worries and reassure clients, businesses implement new safety practices, like contactless delivery and improved cleanliness precautions.
The UAE's strategic location, rapidly expanding top-tier airlines, and enhanced transportation infrastructure have all contributed to the nation's rapid growth. The United Arab Emirates is only an eight-hour flight away from two-thirds of the world's population, and international airlines like Emirates and Etihad Airways, which provide world-class international travel, are increasingly important factors in the country's tourist industry's expansion. The United Arab Emirate's economic diversification policy now heavily relies on leisure facilities, which have also helped the nation draw in major global players in the hotel industry. In the meantime, the nation's domestic brands experienced remarkable growth. Hence, the region's market is likely to develop due to the expanding tourism and hospitality industries to fill spaces with calming aromas and add an extra layer of decoration.
The Brazil market dominated the LAMEA Home Fragrance Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $382.1 million by 2030. The Argentina market is poised to grow at a CAGR of 11.9% during (2023 - 2030). Additionally, The UAE market would showcase a CAGR of 11% during (2023 - 2030).
Based on Product, the market is segmented into Sprays, Scented Candles, Essential Oils, Incense Sticks and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Specialty Store, Online, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Home Fragrance Market is Projected to reach USD 19.4 Billion by 2030, at a CAGR of 8.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seda France, Inc., Newell Brands, Inc., Bath & Body Works, NEST Fragrances, S. C. Johnson & Son, Inc., The Estee Lauder Companies, Inc., The Procter and Gamble Company, Reckitt Benckiser Group PLC, Bougie et Senteur and Scentair Technologies, Inc.
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