LAMEA In-App Advertising Market By Platform (Android, iOS and Others) By Type (Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Others) By Application (Messaging, Entertainment, Online Shopping, Gaming, Payments & Ticketing and Others)

Analysis of Market Size & Trends

The Latin America, Middle East and Africa In-app Advertising Market would witness market growth of 22.2% CAGR during the forecast period (2019-2025).

In-app advertisements can generate better user engagement as compared to the web-based advertisement done on mobiles. It further enables marketers to effectively target their audience on the basis of attributes that are related to interests, usage patterns, age, and location. A higher click-through rate helps in boosting the demand for in-app advertising. Also, the advent of mobile applications has emerged as another key factor for the market growth.

E-commerce websites have become popular lately, and so has the growing trend of online gaming. These trends have significantly propelled the market growth. All of these factors, together with the enormous adoption of in-app advertising technologies, have enforced the marketers to increase their expenditures on in-app advertisements. Moreover, this method of advertising is also an impactful revenue generation strategy adopted by mobile application developers. Developers get paid for displaying their advertisements on their mobile applications.

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Based on Platform, the market is segmented into Android, iOS and Others. Based on Type, the market is segmented into Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Others. Based on Application, the market is segmented into Messaging, Entertainment, Online Shopping, Gaming, Payments & Ticketing and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., Twitter, Inc., Apple, Inc., Google, Inc., The Rubicon Project, Inc., InMobi Pte Ltd., Microsoft Corporation, Verizon Communications, Inc., Tapjoy, Inc. and Chartboost, Inc.

Scope of the In-App Advertising Market Analysis

Market Segmentation:

By Platform

• Android
• iOS
• Others

By Type

• Banner Ads
• Rich Media Ads
• Interstitial Ads
• Video Ads
• Others

Application

• Messaging
• Entertainment
• Online Shopping
• Gaming
• Payments and Ticketing
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Facebook, Inc.
• Twitter, Inc.
• Apple, Inc.
• Google, Inc.
• The Rubicon Project, Inc.
• InMobi Pte Ltd.
• Microsoft Corporation
• Verizon Communications, Inc.
• Tapjoy, Inc.
• Chartboost, Inc.