LAMEA In-store Analytics Market By Component (Software, Services), Organization Size (Large Enterprises, Small & Medium-Sized Enterprises), Deployment Mode (On Premise, Cloud), Application (Customer Management, Marketing Management, Store Operations Management, Risk & Compliance Management, Merchandising Analysis)

Analysis of Market Size & Trends

The Latin America, Middle East and Africa In-store Analytics Market would witness market growth of 26.0% CAGR during the forecast period (2018 - 2024). A significant advantage of retail shop analytics is an enhanced knowledge of client behaviour. A deeper understanding of the buying journey can show critical insights into the level of brand commitment, how shoppers manage a retail shop, and how products are revealed throughout the shop.

Increasing demand for advanced technology-based analytics solutions, increasing numbers of government regulated digitization projects, and increasing awareness of data analytics and marketing services are anticipated to have a positive impact on the retail analytics industry in the forecast period. Increasing demand for advanced automation methods across the retail industry would also help growth in the LAMEA market.

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Based on Component, the market is segmented into Software and Services. Services is further segmented into Deployment, Support & Maintenance, Training & Consulting, and Managed Services. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium-Sized Enterprises. Based on deployment mode, the market is segmented into On-Premise and Cloud. Based on Application, the market is segmented into Customer Management, Marketing Management, Store Operations Management, Risk & Compliance Management, Merchandising Analysis, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of LAMEA.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Mindtree Limited, Inpixon, TDK Corporation, Happiest Minds Technologies, RetailNext Inc., SAP SE, Celect Inc., IBM Corporation, Retail solutions Inc., and Amoobi S.A.

Scope of the In-store Analytics Market Analysis

Market Segmentation:

By Component

• Software
  • Services
  • Deployment, Support & Maintenance
  • Training & Consulting
  • Managed Services

By Organization Size

• Large Enterprises
• Small & Medium-Sized Enterprises

By Deployment Mode

• On Premise
• Cloud

By Application

• Customer Management
• Marketing Management
• Store Operations Management
• Risk & Compliance Management
• Merchandising Analysis
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Mindtree Limited
• Inpixon
• TDK Corporation
• Happiest Minds Technologies
• RetailNext Inc.
• SAP SE
• Select Inc.
• IBM Corporation
• Retail solutions Inc.
• Amoobi S.A.